Using Content Marketing for SEO
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Using Content Marketing for SEO
description
Understanding the basic inputs needed for SEO and the outputs of a successful content marketing program, one can see the overlap and the opportunity to exponentially gain traffic. But, gaining traffic in this fashion is not easy. It takes a lot of hard work over a very long period of time to gain traction on both SEO and content marketing, so it is not for the faint of heart. • It is not enough just to work hard at this, one must also work smart and optimize the content to be SEO ready and to cut through the clutter of content on the Internet.
Transcript of Using Content Marketing for SEO
Using Content Marketing for SEO
Search Engine Optimization
What AffectsSearch Engine Optimization
44%
56%
On-Site Factors
Off-Site Factors
Off-Site – Inbound Links (42%)
In-bound Links
Off-Site – Social Links (7%)
Off-Site – Domain URL (7%)
On-Site – Keywords (44%)
Relative Search Volume
Content Marketing
SEO = Content Marketing
LinksSocialKeywordsUniquenessFreshnessClicksCrawlable content
Tracks of Content
Ideas for Content Tracks
Team and Process
Schedule and Commitment
Week Collection/Vetting Writing/Vetting Editing/Design Publish Action needed byDecember 3 - 7
Upholstery / Leather basics, manuals, videos, trends (Mark's training docs great example) About Us/Interview, basically anything
1) Cust Service items - Gaurantees, specials, refunds, delivery 2) Mattress Buying Guide ALL Gatekeepers
December 10 - 14
Any and all info relevant to Jan/Feb advertised items - selling points / campaign strategy
1) Uphostery buying guide, 2)Leather buying guide 3)About Us / Slumberland's story
1) Cust Service items - Gaurantees, specials, refunds, delivery 2) Mattress Buying Guide Tom - Mark - Ryder
December 17 - 21
Linnens, Mirrors, popular SL trends, common customer design questions as examples Strategic Product Descriptions
1) Uphostery buying guide, 2)Leather buying guide 3)About Us / Slumberland's story
1) Cust Service items - Gaurantees, specials, refunds, delivery 2) Mattress Buying Guide Katie - Scott
December 24 - 28
Children's furniture trends, campaigns, selling guides, Lighting, lamps
Design Guides: 1) How linnens change a room 2) Using Mirrors 3) Finding your design style Strategic Product Descriptions Mark - Scott
Dec 31 - Jan 4
Storage benches, ottomans, laptop armoires, Customer feedback, internal initiatives
1) Children's furniture buying guide 2) Children's spaces design guide 3) Lighting 101 4)Design: Bid ideas for small spaces
Design Guides: 1) How linnens change a room 2) Using Mirrors 3) Finding your design style
1) Uphostery buying guide, 2)Leather buying guide 3)About Us / Slumberland's story 4) Product Descriptions first wave Katie - Mark - Scott
Optimizing
Cutting Through Clutter
“We create as much information in two days as we have since the dawn of man through to 2003.”
- Eric Schmidt, Google CEO
Add Value To Humans
Write interesting titles and descriptions
Use bullets
Keep videos short
Use visuals and graphics
Have clear calls to action
Optimize to Search Engines
Site Map Name Home Page About Us
URL / about-minneapolis-senior-care
Page title Nokomis Healthy Seniors in Minneapolis, MN Providing Senior Care to South Minneapolis
On-Page <H1> Title Nokomis Healthy Seniors in Minneapolis, MN Providing Senior Care to South Minneapolis
Intro TextNokomis Healthy Seniors is based in Minneapolis, MN…
Learm more about Nokomis Healthy Seniors providing senior care for the past x years
Meta Title Minneapolis based Nokomis Healthy Seniors Senior care in south minneapoils
Meta Description
Minneapolis based Nokomis Healthy Seniors works with elderly providing senior home care and nursing services.
Nokomis Healthy Seniors provides senior care to South Minneapolis.
Follow Best PracticesKeep one keyword phrase focused to one page
Use a CMS with friendly URLs
Link internally from content piece to content piece using keywords
Use tags and categories with keywords
Keep a site map up-to-date
Make social sharing easy
Content Distribution
Device Everywhere
Platform Everywhere
Tag and Segment Content
CMS Content Segmentation
Where to Start?Start small, then grow
Determine SEO keywords
Research tracks of content
Commit to a publish schedule and assignments
Optimize by creating valuable content with SEO keywords
Write content chuncks that can be used multiple ways
Distribute across platforms and devices
Participate in online conversations
Questions?
Using Content Marketing for SEO
1.) SEO Factors• Links • Social • Keywords • Uniqueness• Freshness• Clicks• Crawlable content
2.) Content Marketing• Create tracks of
content• Create schedule
and assignments
Presented by: Jonathan Anderstrom | [email protected] | Office: 651.356.6996 | Mobile:
651.334.8800
3.) Optimize• Add value to
humans• Optimize to search
engines• Focus on keywords
and best practices
4.) Distribute• Device ready
content• Platform ready
content• Break down and
segment content elements
More info and references:Illustrations taken from http://www.flickr.com/photos/rosenfeldmedia/sets/72157632087897721/with/8215280368/http://www.salesforcemarketingcloud.com/resources/ebooks/how-to-craft-a-successful-social-media-content-marketing-plan/http://rosenfeldmedia.com/books/content-everywhere/Look for next Lunch and Learn on A Top-Secret JavaScript Topic in April.
