Using Business War Gaming To Generate Actionable Intelligence

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USING BUSINESS WAR GAMING TO GENERATE ACTIONABLE INTELLIGENCE 圖圖圖 圖圖圖 圖圖圖 圖圖圖

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Using Business War Gaming To Generate Actionable Intelligence. 圖資三 江如意 詹念琪 歐怡安. Jay Kurtz. Having a basic understand of the Business Wargame Do you need a Business Wargame ?. KappaWest 總裁 Jay Kurtz. What is a Business Wargame ? Wargame structure Wargame Purposes - PowerPoint PPT Presentation

Transcript of Using Business War Gaming To Generate Actionable Intelligence

Page 1: Using Business War Gaming To  Generate Actionable Intelligence

USING BUSINESS WAR GAMING TO

GENERATE ACTIONABLE INTELLIGENCE

圖資三 江如意 詹念琪 歐怡安

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Introduction

Wargame Concepts

Selected Wargame Tools

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Introduction

Wargame Concepts

Selected Wargame Tools

•Jay Kurtz

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KappaWest 總裁 Jay Kurtz

• Having a basic understand of the Business Wargame• Do you need a Business Wargame?

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Introduction

Wargame Concepts

Selected War game Tools

• What is a Business Wargame?• Wargame structure• Wargame Purposes• “Green Path” v.s. “Red Path”• Is a Business Wargame appropriate?

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What is a Business Wargame?

RPG (role-played game)

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What is a Business Wargame?

RPG (role-played game)

Simulation of

business situations

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What is a Business Wargame?

RPG (role-played game)

Simulation of

business situations

Real or fictional situation

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What is a Business Wargame?

RPG (role-played game)

Simulation of

business situations

Multiple parties

represented

Real or fictional situation

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Team in a Business Wargame

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Team in a Business Wargame

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Team in a Business Wargame

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Team in a Business Wargame

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Business Wargame Purposes

Support “Green Path”

planning

Generate the intelligence

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“Green Path” V.S. “Red Path”

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“Green Path” V.S. “Red Path”

Now•Existing products•Existing services•Capabilities & limitations•Culture•Relationships•Systems•Technology•People & skill sets

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“Green Path” v.s. “Red Path”

Now•Existing products•Existing services•Capabilities & limitations•Culture•Relationships•Systems•Technology•People & skill sets

Future Reality•Markets•Channels•Customers•Goals•Competition•Shareholder expectations

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“Green Path” v.s. “Red Path”

Now•Existing products•Existing services•Capabilities & limitations•Culture•Relationships•Systems•Technology•People & skill sets

Future Reality•Markets•Channels•Customers•Goals•Competition•Shareholder expectations

Red Path

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“Green Path” v.s. “Red Path”

Now•Existing products•Existing services•Capabilities & limitations•Culture•Relationships•Systems•Technology•People & skill sets

Future Reality•Markets•Channels•Customers•Goals•Competition•Shareholder expectations

Red Path

Green Path

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Business Wargame Purposes

Support “Green Path” planning

Generate the intelligence

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Business Wargame Purposes

Look Forward to

“the Future”

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External Situation Internal Situation

Is a Business Wargame appropriate?

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External Situation Internal Situation

Is a Business Wargame appropriate?

The market is shifting.New competitors are

entering the market.A significant competitor

is shifting it’s strategy.

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External Situation Internal Situation

We are over confident.We have a poor

consensus.We’re doing “red path”

planning.

Is a Business Wargame appropriate?

The market is shifting.New competitors are

entering the market.A significant competitor

is shifting it’s strategy.

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Introduction

Wargame Concepts

Selected Wargame Tools

•Where tools fit in Wargame process•“Big Picture”•Mapping

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Where tools fit in wargame process

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Where tools fit in wargame process

Data

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Where tools fit in wargame process

Informatio

n

Data

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Where tools fit in wargame process

Informatio

n

Intelligenc

e

Data

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Plain

& Action

Where tools fit in wargame process

Informatio

n

Intelligenc

e

Data

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Plain

& Action

Where tools fit in wargame process

Informatio

n

Intelligenc

e

Data

Success

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The “Big Picture”

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Mapping

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Mapping

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Mapping

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Mapping

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Mapping

Keep investing

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Mapping

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Mapping

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Mapping

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Mapping

Keep investing in B 、 D 、 H 、 J

Selling A & C to Competitor Green and let them fight it out

Not invest much in E

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Question?