Using Analytics to Unlock the Value of Your B2B Data€¦ · · 2015-04-15Using Analytics to...

Using Analytics to Unlock the Value of Your B2B Data The steps in your journey

OpenText ©2015 All Rights Reserved. 2

Our Speakers Today

Allen BondeVP Product Marketing & Innovation

OPENTEXT | ACTUATE

Rochelle CohenSenior Manager, Product Marketing

OPENTEXT | GXS


Agenda

Introduction

Analytics for B2B

Market Trends

Definitions

Use Cases

OpenText B2B Managed Services

Q&A


Businesses need insights from B2B data

React to exception conditions

Identify performance trends and patterns

Predict future results

Identify the right course of action

“Analytics will be the top area of investment in 2015.”Gartner, Inc., The Supply Chain Strategist’s Guide to Analytics Maturity, Noha Tohamy, 31 October 2014


Your journey to B2B analytics

Exchange documents electronically Onboard Trading Partners Manage Program

What to measure How to display Frequency of update

Visualize the data Explore with interactive capabilities Optimize processes

ANALYZE THE DATA TO DISCOVER

INSIGHTS

MANAGE AND PREPARE

THE DATA

OBTAIN THE B2B DATA

1

2

3

Analytics for B2B


Key Market TrendsDemocratization of Data, Blending of Transactional + Behavioural

By 2015, 25% of analytics capabilities will be embedded in business applications – Gartner

84% of B2Bs investing in marketing analytics – Regalix/eMarketer

Consistently, techniques that deliver the most value are data visualization and analytics applied within business processes – MIT Sloan


Embedded analytics is the use of reporting and analytic capabilities in transactional business applications. These capabilities can reside outside the application, reusing the analytic infrastructure built by many enterprises, but must be easily accessible from inside the application, without forcing users to switch between systems- Gartner

Definition: Embedded Analytics


Definition: The Analytic Process

BIG DATA

Advanced Analytics

Data Visualization

UNDERSTAND

MODEL

ENGAGE

MONITOR

Which partners should I add?

What should I expect for order volume in

coming year?

Which customers sent me the most holiday orders?

Who was my top partner?

How should I allocate resources?

Who are my best performing suppliers?

OUTCOMESVISUALIZE performance | EXPLORE trends / identify improvements | OPTIMIZE strategy + decisions

hiddenrelationships

forecasts

profiles

reports

alerts

dashboards


Use Case: Visualize

Turn data into visual summaries applying information design best practices from Tufte et al

Helps decision makers consume information at a high level

Charts | Reports | Dashboards |Alerts


Interactive Visualizations

Use Case: Explore

Find trends and top performers using market data from trading network; compare suppliers; track vs. KPIs; flag improvement areas

Promotes discovery and sharing among team,

creation of scorecards


Data blending | Predictive | Modeling | Profiles

Use Case: Optimize

Bring together and blend multi-source data from various apps/services along with analytical techniques to model and create forecasts

Helps decision makers understand relationships to build data-driven strategies and richer profiles

OpenText B2B Managed ServicesYour single provider to operationalize insights into your B2B data


OpenText™ Managed ServicesYour single provider to operationalize insights into your B2B data

EXTERNAL

CUSTOMAPPLICATIONS

ERP

INTERNAL

CUSTOMERS

SUPPLIERS

SERVICEPROVIDERS

DISTRIBUTORS

FINANCIAL INSTITUTIONS

3PL

OPENTEXT MANAGED SERVICES

PROGRAMMANAGEMENT

PARTNERONBOARDING

MAPPING ANDTRANSLATION

24/7 MONITORINGAND RESOLUTION

SUPPORT

WMS TMS

ERPINTEGRATION

VISIBILITY, ALERTING, ANALYTICS

GLOBAL SYSTEMMANAGEMENT

DATA AND PROCESSINTELLIGENCE


WMS TMS


EXTERNAL

CUSTOMAPPLICATIONS

ERP

INTERNAL

CUSTOMERS

SUPPLIERS

SERVICEPROVIDERS

DISTRIBUTORS


3PL


PROGRAMMANAGEMENT

PARTNERONBOARDING



SUPPORT

ERPINTEGRATION






EXTERNAL

CUSTOMAPPLICATIONS

ERP

INTERNAL

CUSTOMERS

SUPPLIERS

SERVICEPROVIDERS

DISTRIBUTORS


3PL


PROGRAMMANAGEMENT

PARTNERONBOARDING



SUPPORT

WMS TMS

ERPINTEGRATION






EXTERNAL

CUSTOMAPPLICATIONS

ERP

INTERNAL

CUSTOMERS

SUPPLIERS

SERVICEPROVIDERS

DISTRIBUTORS


3PL


PROGRAMMANAGEMENT

PARTNERONBOARDING



SUPPORT

WMS TMS

ERPINTEGRATION



DATA AND PROCESS

INTELLIGENCE



EXTERNAL

CUSTOMAPPLICATIONS

ERP

INTERNAL

CUSTOMERS

SUPPLIERS

SERVICEPROVIDERS

DISTRIBUTORS


3PL


PROGRAMMANAGEMENT

PARTNERONBOARDING



SUPPORT

WMS TMS

ERPINTEGRATION





OpenText B2B Managed Services

Achieve greater customer satisfaction, competitive advantage and accelerated time-to-revenue

React to exception conditions

Identify performance trends and patterns

Predict future results

Identify the right course of action


Complimentary Gartner Research Report: “The Supply Chain Strategist’s Guide to Analytics Maturity”

This research provides supply chain strategists with best practices for simultaneously improving these areas to reach overall analytics maturity:

Expand the sources of data, and improve its quality and ability to accurately represent the end-to-end supply chain.

Secure the buy-in and backup of leadership, and dedicate the necessary analytical resources to optimize the creation and consumption of analytics.

Embed analytics in functional and cross-functional supply chain processes to support fact-based decision making.

“Maturity in analytics depends on the type of data used, skill sets available, analytical approaches employed and ability to use its output.” *

*Gartner, Inc., The Supply Chain Strategist’s Guide to Analytics Maturity, Noha Tohamy, 31 October 2014.

www.gxs.com/Maturity-Analytics-Report

*

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Using Analytics to Unlock the Value of Your B2B Data€¦ · · 2015-04-15Using Analytics to...

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