Using an Evidence-Based Learning Strategy to Win Hearts and Minds
-
Upload
towards-maturity -
Category
Data & Analytics
-
view
789 -
download
1
Transcript of Using an Evidence-Based Learning Strategy to Win Hearts and Minds
![Page 1: Using an Evidence-Based Learning Strategy to Win Hearts and Minds](https://reader034.fdocuments.net/reader034/viewer/2022050719/55acb3e91a28ab145a8b4622/html5/thumbnails/1.jpg)
Creating an evidence-based strategy
13th May 2015
Laura Overton, Founder – Towards Maturity
@LauraOverton
Ruth Stuart, L&D Research Adviser – CIPD
@RStuartCIPD
![Page 2: Using an Evidence-Based Learning Strategy to Win Hearts and Minds](https://reader034.fdocuments.net/reader034/viewer/2022050719/55acb3e91a28ab145a8b4622/html5/thumbnails/2.jpg)
HOW DOES L&D DELIVER BUSINESS VALUE?
![Page 3: Using an Evidence-Based Learning Strategy to Win Hearts and Minds](https://reader034.fdocuments.net/reader034/viewer/2022050719/55acb3e91a28ab145a8b4622/html5/thumbnails/3.jpg)
Achieving alignment
@RStuartCIPD @LauraOverton
Achieving greater business alignment is the number 1 focus for L&D professionals over the next 2 years
…organisations that measure the impact of L&D are more likely to be aligned to business needs…
![Page 4: Using an Evidence-Based Learning Strategy to Win Hearts and Minds](https://reader034.fdocuments.net/reader034/viewer/2022050719/55acb3e91a28ab145a8b4622/html5/thumbnails/4.jpg)
Lack of clarity
regarding the
business
strategy
Changing /
conflicting
business
priorities
Lack of
business
insight
Barriers to alignment
L&D
undervaluedSilo culture
Lack of
resources
@RStuartCIPD @LauraOverton
![Page 5: Using an Evidence-Based Learning Strategy to Win Hearts and Minds](https://reader034.fdocuments.net/reader034/viewer/2022050719/55acb3e91a28ab145a8b4622/html5/thumbnails/5.jpg)
Learning evaluation
• Half do not conduct any evaluation on the majority of L&D activities, or limit it to satisfaction
• Just 7% evaluate the wider impact on the business and/or society
@RStuartCIPD @LauraOverton
![Page 6: Using an Evidence-Based Learning Strategy to Win Hearts and Minds](https://reader034.fdocuments.net/reader034/viewer/2022050719/55acb3e91a28ab145a8b4622/html5/thumbnails/6.jpg)
WHICH OF THE FOLLOWING
BUSINESS OUTCOMES JUSTIFY
A SUBSTANTIAL INVESTMENT IN
WORKFORCE DEVELOPMENT?→ Lower employee turnover
→ Increased employee engagement
→ Positive ROI
→ Change in business direction
→ Reduced cost
→ Increased productivity
→ Greater responsiveness to the new
→ Increased profitability
→ Stronger Employee brand
![Page 7: Using an Evidence-Based Learning Strategy to Win Hearts and Minds](https://reader034.fdocuments.net/reader034/viewer/2022050719/55acb3e91a28ab145a8b4622/html5/thumbnails/7.jpg)
55% Increased productivity40% Greater responsiveness to new39% +ve employee engagement37% Increased profitability 36% Lower employee turnover
ECONOMICS INTELLIGENCE UNIT EVIDENCE
22% Positive ROI18% Reduced cost14% Change in business direction11% Stronger Employee brand
Economic Intelligence Unit Sept 2014
![Page 8: Using an Evidence-Based Learning Strategy to Win Hearts and Minds](https://reader034.fdocuments.net/reader034/viewer/2022050719/55acb3e91a28ab145a8b4622/html5/thumbnails/8.jpg)
Today’s L&D professionals
also want more.
![Page 9: Using an Evidence-Based Learning Strategy to Win Hearts and Minds](https://reader034.fdocuments.net/reader034/viewer/2022050719/55acb3e91a28ab145a8b4622/html5/thumbnails/9.jpg)
Data-Driven Decision Making
Business leaders use data to:
PersuadePrioritisePersonalisePredictPlanImprove performance
Outperformer:An organisation with clear purpose that uses benchmarking to continually stay ahead of its peers!
“
”
![Page 10: Using an Evidence-Based Learning Strategy to Win Hearts and Minds](https://reader034.fdocuments.net/reader034/viewer/2022050719/55acb3e91a28ab145a8b4622/html5/thumbnails/10.jpg)
WHAT EVIDENCE IS
THERE THAT CAN A
MODERNISED
LEARNING STRATEGY
CAN ADD REAL
BUSINESS VALUE?
Persuade and Prioritise
![Page 11: Using an Evidence-Based Learning Strategy to Win Hearts and Minds](https://reader034.fdocuments.net/reader034/viewer/2022050719/55acb3e91a28ab145a8b4622/html5/thumbnails/11.jpg)
Gaining Market Share17% rise in customer satisfaction
10% improvement in revenue
Talent9% reduction in attrition
17% improvement in engagement
14% improvement in productivity
12% reduction in time to competency
Deliver New Products & Services
Change new products & services 23% faster
Roll out new IT applications 26% faster
Independent evidence from over 400 L&D leaders:
![Page 12: Using an Evidence-Based Learning Strategy to Win Hearts and Minds](https://reader034.fdocuments.net/reader034/viewer/2022050719/55acb3e91a28ab145a8b4622/html5/thumbnails/12.jpg)
Gaining Market Share17% rise in customer satisfaction
10% improvement in revenue
Talent9% reduction in attrition
17% improvement in engagement
14% improvement in productivity
12% reduction in time to competency
Deliver New Products & Services
Change new products & services 23% faster
Roll out new IT applications 26% faster
Independent evidence from over 400 L&D leaders:
AND Deliver Efficiency
- 17% Cost reduction+21% Volume- 22% Delivery time - 20% Study time
![Page 13: Using an Evidence-Based Learning Strategy to Win Hearts and Minds](https://reader034.fdocuments.net/reader034/viewer/2022050719/55acb3e91a28ab145a8b4622/html5/thumbnails/13.jpg)
How Do our Staff Learn Best?
91% learners learn from collaboration with team workers
81% from manager support
73% from web search
64% from formal education courses
50% from live online learning, mobile or self paced e-learning
82% want to learn at their own pace
![Page 14: Using an Evidence-Based Learning Strategy to Win Hearts and Minds](https://reader034.fdocuments.net/reader034/viewer/2022050719/55acb3e91a28ab145a8b4622/html5/thumbnails/14.jpg)
What is stopping staff from learning online?
63% Lack time
40% Can’t find what they need41% Irrelevant content
28% Lack of somewhere appropriate to study
26% Uninspiring content
25% Technology issues
22% unclear objectives
5,700 staff
![Page 15: Using an Evidence-Based Learning Strategy to Win Hearts and Minds](https://reader034.fdocuments.net/reader034/viewer/2022050719/55acb3e91a28ab145a8b4622/html5/thumbnails/15.jpg)
ONLY 1/3OF L&D LEADERS KNOW
HOW THEIR STAFF
ACTUALLY LEARN AT
WORK…
This type of evidence helps us to Predict and Plan
![Page 16: Using an Evidence-Based Learning Strategy to Win Hearts and Minds](https://reader034.fdocuments.net/reader034/viewer/2022050719/55acb3e91a28ab145a8b4622/html5/thumbnails/16.jpg)
Metrics used always or frequently
Learner
reflection
(80%)
Manager
reflection &
feedback
(52%)
HR metrics
(e.g. absence)
(39%)
Standard
internal
measures (e.g.
engagement)
(37%)
Strategic
measures
(e.g. business
behaviours)
(35%)
Stakeholder
reflection and
feedback (35%)
ROI
(22%)
@RStuartCIPD @LauraOverton
Business
metrics
(32%)
![Page 17: Using an Evidence-Based Learning Strategy to Win Hearts and Minds](https://reader034.fdocuments.net/reader034/viewer/2022050719/55acb3e91a28ab145a8b4622/html5/thumbnails/17.jpg)
Using the findings
Always or frequently:
• 66% update the L&D intervention
• 52% share the results with the business
• 53% review the delivery method
• 49% share the results to specifically inform business strategy
1 in 5 say they produce a report of summary of the findings but rarely act on the data!
@RStuartCIPD @LauraOverton
![Page 18: Using an Evidence-Based Learning Strategy to Win Hearts and Minds](https://reader034.fdocuments.net/reader034/viewer/2022050719/55acb3e91a28ab145a8b4622/html5/thumbnails/18.jpg)
Those who are doing things differently are more likely to be aligned
They always or frequently:
• Update the L&D intervention (84% vs. 48%)
• Share the results beyond HR (75% vs. 33%)
• Share results to inform business strategy (71% vs. 29%)
@RStuartCIPD @LauraOverton
![Page 19: Using an Evidence-Based Learning Strategy to Win Hearts and Minds](https://reader034.fdocuments.net/reader034/viewer/2022050719/55acb3e91a28ab145a8b4622/html5/thumbnails/19.jpg)
Barriers
IT systems
39%
Funding
28%
L&D / HR
capability to
conduct
evaluation
25%
Quality of
data
32%
Other business
priorities
45%
Other L&D / HR
priorities
21%
@RStuartCIPD @LauraOverton
![Page 20: Using an Evidence-Based Learning Strategy to Win Hearts and Minds](https://reader034.fdocuments.net/reader034/viewer/2022050719/55acb3e91a28ab145a8b4622/html5/thumbnails/20.jpg)
Do we have the skills?
• L&D: Evolving roles, enhancing skills research
Analytical capability is a critical gap
• Towards Maturity Benchmark:
96% consider programme evaluation a priority
41% say they have the skills in-house
@RStuartCIPD @LauraOverton
![Page 21: Using an Evidence-Based Learning Strategy to Win Hearts and Minds](https://reader034.fdocuments.net/reader034/viewer/2022050719/55acb3e91a28ab145a8b4622/html5/thumbnails/21.jpg)
To drive change and use evidence effectively we need to invest in
ourselves first
What skills do you need to build?
21@RStuartCIPD @LauraOverton
![Page 22: Using an Evidence-Based Learning Strategy to Win Hearts and Minds](https://reader034.fdocuments.net/reader034/viewer/2022050719/55acb3e91a28ab145a8b4622/html5/thumbnails/22.jpg)
Data-Driven Decision Making
Business leaders use data to:
PersuadePrioritisePersonalisePredictPlanImprove performanceOutperformer:
An organisation with clear purpose
that uses benchmarking to
continually stay ahead of its peers!
“
”
![Page 23: Using an Evidence-Based Learning Strategy to Win Hearts and Minds](https://reader034.fdocuments.net/reader034/viewer/2022050719/55acb3e91a28ab145a8b4622/html5/thumbnails/23.jpg)
Note of caution about L&D benchmarks
![Page 24: Using an Evidence-Based Learning Strategy to Win Hearts and Minds](https://reader034.fdocuments.net/reader034/viewer/2022050719/55acb3e91a28ab145a8b4622/html5/thumbnails/24.jpg)
About benchmarking
TM Index
THE TOP 10%New for 2014
Exploring effective practices of the topperforming learning organisations
![Page 25: Using an Evidence-Based Learning Strategy to Win Hearts and Minds](https://reader034.fdocuments.net/reader034/viewer/2022050719/55acb3e91a28ab145a8b4622/html5/thumbnails/25.jpg)
DNA of the Top Deck companies
Improved application of learning in the
workplace
Faster response to changing business
conditions
Increased productivity on the job
TOP DECK Average
![Page 26: Using an Evidence-Based Learning Strategy to Win Hearts and Minds](https://reader034.fdocuments.net/reader034/viewer/2022050719/55acb3e91a28ab145a8b4622/html5/thumbnails/26.jpg)
New Learning benchmarks
![Page 27: Using an Evidence-Based Learning Strategy to Win Hearts and Minds](https://reader034.fdocuments.net/reader034/viewer/2022050719/55acb3e91a28ab145a8b4622/html5/thumbnails/27.jpg)
Creating an evidence based learning strategy – where next?
• External evidence• To influence change
• Within the team• Within the business
• To inform decision making• To focus on outcomes
• Benchmarking• External evidence to improve internal
performance
• Internal Evidence• To engage and motivate• To inform
@RStuartCIPD @LauraOverton
Share your email address to receive a CIPD and Towards
Maturity evidence resource pack
![Page 28: Using an Evidence-Based Learning Strategy to Win Hearts and Minds](https://reader034.fdocuments.net/reader034/viewer/2022050719/55acb3e91a28ab145a8b4622/html5/thumbnails/28.jpg)
What will you do differently?
28@RStuartCIPD @LauraOverton
![Page 29: Using an Evidence-Based Learning Strategy to Win Hearts and Minds](https://reader034.fdocuments.net/reader034/viewer/2022050719/55acb3e91a28ab145a8b4622/html5/thumbnails/29.jpg)
Thank you
Get in touch at @RStuartCIPD or @LauraOverton
29