Blumler & Katz (1974) Two researchers attempted to discover what it is about

different media outlets which make them successful and popular. They came up with 5points which they believed any media product needs to give an audience.

Education/Information: Keep up to date with what’s happening in the world. Learn about things we do not know and to keep informed. A high percentage in tabloids are about sport, showbiz and celebrities.

Entertainment: Stories in papers can be funny, and often about things that interest us i.e: horoscopes, cartoons, crosswords and puzzles which are for entertainment.

Social Interaction: We talk to people about what’s happened in papers, showing them stories ‘HAVE YOU SEEN THIS?’ If we know what’s happening in the world we can join in conversation & discussion.

Escape: While reading about other people & events we’re taken out of our day to day concerns for a while so they provide an escape like TV.

Identification: When we read about other people and what’s happening. We often put ourselves in their place and imagine what it’s like to have the same thing happen to us. This makes us more involved and interested in a story.

Information as to what is happening within the area and keep up to date with information that we may

have not heard about previously from other

newspapers making the story exclusive

Social Interaction: we will talk about this story to others and show them to giving it that shocking

factor also its informative because it

provides us with information that is

happening within our area to learn about

things we did not know at the time.

Entertainment: Events that are taking place that

may interest us also giving us information keeping us up to date

about when the festival is taking place so it gives a chance for the audience to be informed, soon the audience start to rely on

the newspaper to feed the information about

different events that are occurring making the newspaper appealing.

Social Interaction: Causes us to talk about the story especially if we have an

interest in music, in relation it proves us with entertainment because music is something that

may interest the audience urging the audience to

read.

Escape: We’re reading about people and events so we’re taken out of our day to day

lives for a while and in relation introducing

identification when we are putting ourselves in the

shoes of others

Information about the elections and campaigners, keeping the audience up to

date with the latest information that is currently occurring making it reliable

source to consume information

Social: We will talk to other members of the target

audience about elections this enables us to join in

conversations and discussions

Social: It’s our borough so there would be some

discussion/conversations within our

area.

Information: up to date with

what’s happening as well as being education about something that

we are yet still to read until we are

given this newspaper giving

it that more exclusive touch, this makes the

newspaper more attractive for it’s demographic and

also builds up excitement for the audience

itself as well as using this

newspaper as a reliable source to consume various information about different stories

that are occurring within the area at the

moment.

Identification: We try to jump into their shoes and

putting ourselves at risk like those in the stories. This gives audience a sense of parcitpation also makes it easier for the audience to interpret the information

that is given and also makes the story more exciting

Social interaction: A story to talk

about with our fellow peers to

let them know to and to get their opinions. Also

Identification we jump into their shoes and try to feel like how it

feels to be them. Also it brings

escapism.

Information: letting us know what the borough is doing also provides social interaction because we are enabled to talk to peers who live in brent about the situation also identify with them so we are in their

shoes for a moment in time. This creates excitement and the audience can really understand the story.

Entertainment: Articles that are

provided that interest us in this case those who

interested in politics. Also giving

us information about what is

happening which we don’t know

about

Information: About what happened within our area and being educated about different

events that are happening within the area in this case

Brent/Kilburn.

Information: we are up to date with the latest stories

happening around the area and educated about a story which

we are not aware of in this case the leaders blog spells out

hope. Also social interaction, something we can talk about.

Escape: reading about people & events, takes us

away from day to day lives and

having the opportunity to be informed about events that are occurring so it

educates its audience and

makes the audience want to read on

and come back to consume more

information

Information: we are informed what is

happening so therefore the

website is educating us about something

that has recently occurred so as well as giving us up to

date news it is also giving us crucial

information about the local area and in this case we can use it as a warning for

the local community to stay safe.

Social interaction: we would talk about this story to let others now what’s happened and it also gives it that ‘wow’ shocking factors, making the audience

react is a huge sign showing that they are fully engaged within the newspaper/website.

Identification: We put ourselves in his shoes and

relate which is a distressing thing

looking at this splash but

nevertheless makes the

audience feel the need to participate

and makes it attractive.

Information: We are informed

about other stories within the area,

giving us the opportunity to

react to them and to let our opinions

know so it also gives us a chance to interact with

other people about the stories that

have been added to the website

(social interaction)

Social Interaction: Social network to get the people involved and entertained also it gives the audience

an opportunity to talk about various amount of stories/issues that have been exposed within the

islington gazette website.