Uses and gratifications ancillary tasks

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Transcript of Uses and gratifications ancillary tasks

1. MigraineM-media languageI-institutionG-genreR-representationA-audienceI-ideologyN-narrativeE-economic/social/historic/technological context 2. Uses andgratifications Uses and gratifications theory:- Suggests the audience have a part to play on the media by what they select and use. It is split up into fourneeds:-Diversion -Personal relationships-Personal identity -Surveillance Diversion- When people look for an escape in what they read/watch, they like to escape reality, they can do this bywatching a film, listening to the radio, reading a magazine etc. Personal relationships- When people use the media to create relationships to fulfil the need for companionship. They can do this onFacebook by talking to people over the internet. Personal identity- When people use the media to identify things about themselves, for example they can find their family treeand look back on their ancestors. Surveillance when people find out about what's going on in the world using the media. For example people can read amagazine or watch TV programme to get information on some celebrities lives. 3. Relating uses and gratifications to amagazineDiversion- people will beattracted to thismagazine and read it asa means of escape fromtheir real life.Personal relationships-peoplewill read thismagazine to create apersonal relationshipwith the articles in thismagazine.Personal identity: peoplewill read this magazineto find out a little bitmore about themselves.For example they couldbe looking at the pagewith he star signs on it.Surveillance: peoplewill read thismagazine to find outinformation on thingsor people, forexample an interviewwith a celebrity willsatisfy this need. 4. BARTHES Codes are used any magazine companies as it create the illusion of suspense.Barthes 5 codes include: The proairetic code The hermeneutic code The semantic code The symbolic code The cultural codeHermeneutic codes are used often in magazines, they can do this by using ellipsis,so they have to physically turn over the pages to see the answer. For example theline could be 50 of the most famous actors.. This would require people to buy themagazine to see who they are.