Users, Prototyping, Etc. (Lean Startup Machine Toronto)

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Users, Prototyping, Etc. Lean Startup Machine Toronto

description

I ran a workshop at Lean Startup Machine in Toronto on Day 2 of the customer development focused startup competition. This was class 5 on January 28, 2012 on Users, Prototyping, Etc. Learn more about this event at http://lsm-toronto.eventbrite.com/.

Transcript of Users, Prototyping, Etc. (Lean Startup Machine Toronto)

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Users, Prototyping, Etc. Lean Startup Machine Toronto

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Note

There are terms and conditions of everything that you learn.

•  There are no best ways, just be!er ways

•  Practice is greater than theory •  I’m just one perspective

LSM Toronto

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Hello

A work in progress.

LSM Toronto

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Basics

Rapid Prototype

Customer Interviews

Next Riskiest Assumption

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The workflow of the day.

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Our ‘What’

LSM Toronto Reference: Everywhere.

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A Different ‘What’

LSM Toronto Reference: h"p://www.ideo.com/work/human-

centered-design-toolkit/

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Testing ‘What’

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Different products require different perspectives into assumptions. What’s the

riskiest thing to test first?

•  Minimum Viable Product = Business •  Minimum Feasible Product = Technical •  Minimum Desirable Product = Users

Reference: h"p://andrewchenblog.com/2009/12/07/minimum-desirable-product/

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‘Desirability’

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Instead of your revenue and conversion rates, determine the metrics of your user benefits.

•  Know who the target users are

•  Understand context, behaviour and goals •  Build a product experience around that

Reference: h"p://andrewchenblog.com/2009/12/07/minimum-desirable-product/

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‘Desirability’ vs ‘Viability’

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Examples:

You have a dating site that gets lots of users to buy subscriptions / see advertising, but none

find the dates they wanted.

You have a site that lets millions of users video chat with random strangers, but none of them

will pay for the benefit. Reference: h"p://andrewchenblog.com/2009/12/07/

minimum-desirable-product/

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•  Doing what’s necessary and sufficient

Paper Prototyping

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•  Should surveys help you assess a broader market question

Wufoo

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•  Pu"ing your savvy presentation skills to good use

Keynotopia

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•  Making things make sense to users, click by click

•  Also: iMockups

Balsamiq

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•  If you absolutely need to have visuals for your target user

•  Also: Elance

99designs

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•  If you want to put your full set of validated learnings to test

Unbounce

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Satish Kanwar, Partner [email protected] 416 669 2779