User research for user needs | John Waterworth | March 2014

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User research for user needs John Waterworth Government Digital Service

description

Presentation on designing services and content starting with user needs and doing user testing. Presented by John Waterworth from Government Digital Service on 28 March 2014 at a Digital Hot Topics event as part of a series of events aimed at Local Authority decision makers.

Transcript of User research for user needs | John Waterworth | March 2014

Page 1: User research for user needs | John Waterworth | March 2014

User research foruser needs

John WaterworthGovernment Digital Service

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1 Start with needs**user needs not government needs

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Discovery Alpha Beta Live

Finding out what the users need, what to measure and

what the constraints are

Building a prototype,

testing it with users and

learning from it

Scaling up and going public

Learning how to continuously improve the live

service

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1 Start with needs*

*user needs not government needs

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Your office or pop-up

People you meet through your services

Every two weeks

Whatever’s top priority

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Right now

Do it