User insights
-
Upload
jayantik -
Category
Technology
-
view
123 -
download
0
description
Transcript of User insights
WHAT WE KNOW ALREADY
There are
6.8 million*
moneycontrol.com unique users/ month
Source: Comscore WW Dec 2011
There are
1 million
+
moneycontrol.com app downloads across various
platforms
11600+Followers on twitter
520,000Fans on Facebook
Once upon a time…. Not so long ago…..
We asked our audience what they wanted…
…. And here’s what they told us
The survey had 903 respondents
232 Female
671 Male
A young audience – 44% users between 18-34 yrs
89% are Grads/ Post Grads
55% salaried while 33% Entrepreneurs
CONNECTING…..
61% use smartphones to access WAP sites
and access information on the move
75%Of moneycontrol.com users subscribe to 2 or more GSM networks
61%plan to buy a new handset
27%Of moneycontrol.com users want to shift or
add a new network
Price and connectivity are the 2 main causes for change
is the most preferred OS –
46%Followed by
16%15%10%
LIFE IN THE FAST LANE…
•45% of moneycontrol.com users surveyed own Sedans,
•28% own UVs and
•27% own hatchbacks
31% plan to buy a new car in the next 3 months
Luxury cars in Demand
11% of users have a Budget of
20 lakh+ 60% users have a Budget of about 6 lakhs
>70%Users are considering a loan for their
auto purchase
>50%Users search online for Car related
information
PEOPLE & APPLIANCES…
32%Users planning to buy a personal
electronic item in Q4- 2011-2012
34%Users planning to invest in a
PC/Laptop/Tablet over the next quarter
23% people want to buy washing machines
26% people want to buy TVs
13% people want to buy Air Conditioners
18% people want to buy Refrigerators
12% people want to buy Home Theaters
8% people want to buy MicrowavesPu
rch
ase
Inte
nt
Get in Touch with
“Investing India”
only on www.moneycontrol.com