User insights
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Transcript of User insights
WHAT WE KNOW ALREADY
There are
6.8 million*
moneycontrol.com unique users/ month
Source: Comscore WW Dec 2011
There are
1 million
+
moneycontrol.com app downloads across various
platforms
Source: Comscore WW Dec 2011
11600+Followers on twitter
Source: Comscore WW Dec 2011
520,000Fans on Facebook
Source: Comscore WW Dec 2011
Once upon a time…. Not so long ago…..
We asked our audience what they wanted…
…. And here’s what they told us
The survey had 903 respondents
232 Female
671 Male
An youthful audience – 44% users between 18-34 yrs
89% are Grads/ Post Grads
55% salaried while 33% Entrepreneurs
CONNECTING…..
61% use smartphones to access WAP sites
and access information on the move
plans to buy a new handset
75%Of moneycontrol.com users subscribe to 2 or more GSM networks
27%Of moneycontrol.com users want to shift or
add a new network
Price and connecitivity are the 2 main causes for change
is the most preferred OS –
46%Followed by
16%15%10%
LIFE ON THE FAST LANE…
•45% of moneycontrol users surveyed own Sedans,
•28% own UVs and
•27% own hatchbacks
31% plan to buy a new car in the next 3 months
Expensive cars in Demand
11% of users have a Budget of
20 lakh+ 60% users have a Budget of about 6 lakhs
>70%Users are considering a loan for their
auto purchase
>50%Users search online for Car related
information
ELECTRONICALLY YOURS…
32%Users planning to buy a personal
electronic item in Q4- 2011-2012
34%Users planning to invest in a
PC/Laptop/Tablet over the next quarter
23% people want to buy washing machines
26% people want to buy TVs
13% people want to buy Air Conditioners
18% people want to buy Refrigerators
12% people want to buy Home Theaters
8% people want to buy MicrowavesPu
rch
ase
Inte
nt
Thank You