User Experience Journey Mapping
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Transcript of User Experience Journey Mapping
Experience Journey MappingU I B r e a k f a s t W e b i n a r
@theavangelistWe Are AFK
ANDY PARKERU X C o a c h
Workshops are for collaboration
UXBristol Workshop training 2015 @theavangelist
Customer Experience Maps
Entrances
Shared linkNews indexHome pageRelated articleTrade press article (print)Organic search
Actions
Read articleShare articleSubscribe to updatesContact Press Officer for more info
Exits
Read related article(s)News indexHome pageOther pages} {
As a user I want to read about what is happening in the business
user journeys
Outside the product lens
@theavangelistWe Are AFK
@theavangelistWe Are AFK
Gain empathy
@theavangelistWe Are AFK
Gives you direction
What do you need to go buy?
A Persona free!
An Experience to map The space your product fits
@theavangelist
Every experience ever
@theavangelistWe Are AFK
Have problem/need
Look for solution
Find solution
No more problem
Use Solution
Butcher’s paper £8 for a lot!
Don’t leave it on the train
Masking Tape 82p a roll
Post-it Notes £4.79 per pack
Sharpies! £16.49 for 2xbox of 12
Camera
A Camera £££££££££ :-(
A Camera Free (in your pocket)
People! Your colleagues are free!
@theavangelistWe Are AFK
Empathy Map
Research Purchase Post purchaseThemes
Research Purchase Post purchase
This is a new
thing you love
this
This is a new
thing
This is a new
thing
This is a new
thing
nobody knows
the trouble
I've seen
This is a new
thing
This is a new
thing
Themes
Actions
Research Purchase Post purchase
This is a new
thing you love
this
This is a new
thing
This is a new
thing
This is a new
thing
nobody knows
the trouble
I've seen
This is a new
thing
This is a new
thing
This is a new
thing
nobody knows
the trouble
I've seen
This is a new
thing
This is a new
thing
This is a new
thing
you love
this
nobody knows
the trouble
I've seen
This is a new
thing
Themes
Actions
Thinking Feeling
Research Purchase Post purchase
This is a new
thing you love
this
This is a new
thing
This is a new
thing
This is a new
thing
nobody knows
the trouble
I've seen
This is a new
thing
This is a new
thing
This is a new
thing
nobody knows
the trouble
I've seen
This is a new
thing
This is a new
thing
This is a new
thing
you love
this
nobody knows
the trouble
I've seen
This is a new
thing
This is a new
thing
nobody knows
the trouble
I've seen
This is a new
thing
This is a new
thing
you love
this
nobody knows
the trouble
I've seen
This is a new
thing
you love
this
Themes
Actions
Thinking Feeling
Pains
Research Purchase Post purchase
This is a new
thing you love
this
This is a new
thing
This is a new
thing
This is a new
thing
nobody knows
the trouble
I've seen
This is a new
thing
This is a new
thing
This is a new
thing
nobody knows
the trouble
I've seen
This is a new
thing
This is a new
thing
This is a new
thing
you love
this
nobody knows
the trouble
I've seen
This is a new
thing
This is a new
thing
nobody knows
the trouble
I've seen
This is a new
thing
This is a new
thing
you love
this
nobody knows
the trouble
I've seen
This is a new
thing
you love
this
Themes
Actions
Thinking Feeling
Pains
GainsThis is a new
thing
you love
this
This is a new
thing
nobody knows
the trouble
I've seen
This is a new
thing
This is a new
thing
This is a new
thing
This is a new
thing
Research Purchase Post purchase
This is a new
thing you love
this
This is a new
thing
This is a new
thing
This is a new
thing
nobody knows
the trouble
I've seen
This is a new
thing
This is a new
thing
This is a new
thing
nobody knows
the trouble
I've seen
This is a new
thing
This is a new
thing
This is a new
thing
you love
this
nobody knows
the trouble
I've seen
This is a new
thing
This is a new
thing
nobody knows
the trouble
I've seen
This is a new
thing
This is a new
thing
you love
this
nobody knows
the trouble
I've seen
This is a new
thing
you love
this
This is a
solution
This is a
solution
This is a
solution
This is a
solution
This is a
solution
nobody knows
the trouble
I've seen
This is a
solution
This is a
solution
Themes
Actions
Thinking Feeling
Pains
Gains
Opportunities
This is a new
thing
you love
this
This is a new
thing
nobody knows
the trouble
I've seen
This is a new
thing
This is a new
thing
This is a new
thing
This is a new
thing
Who Do I Invite?
@theavangelistWe Are AFK
@theavangelistWe Are AFK
@theavangelistWe Are AFK
6-8 PeopleP e r G r o u p
@theavangelistWe Are AFK
People in-touchD e c i s i o n m a k e r s V s C u s t o m e r F a c i n g
Running the Session
@theavangelistWe Are AFK
Prepare the room
Introduce The workshop
@theavangelistWe Are AFK
review the Persona
@theavangelistWe Are AFK
@theavangelistWe Are AFK
Tour The MapY o u a r e t h e n a v i g a t o r
@theavangelistWe Are AFK
Should I Participate?A r e y o u i n o r o u t ?
@theavangelistWe Are AFK
FacilitatingL i s t e n t h e n a s k
@theavangelistWe Are AFK
Step OneA c t i o n s
@theavangelistWe Are AFK
Step TwoE v e r y t h i n g e l s e
@theavangelistWe Are AFK
Step threeO p p o r t u n i t y K n o c k s
@theavangelistWe Are AFK
Step fourW i n d i n g d o w n
Wrap It Up
@theavangelistWe Are AFK
Add to your backlog
@theavangelistWe Are AFK
Send out a roundup
@theavangelistWe Are AFK
Today We:W r a p p i n g u p t h i s w e b i n a r
l o o k e d a t w h a t a n E x p e r i e n c e J o u r n e y M a p i s W h a t i t ’ s f o r a n d h o w t o c r e a t e i t
W h o t o i n v i t e t o y o u r w o r k s h o p s H o w t o f a c i l i t a t e a w o r k s h o p W h a t t o d o a f t e r i t ’ s f i n i s h e d
@theavangelistWe Are AFK
We Are AFKU X C o a c h i n g & D i g i t a l S t r a t e g y
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