User experience design (intro)
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Transcript of User experience design (intro)
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User Experience Design
5:e Feb 2014
Ulf Sandfrost / Creative and User Experience Director
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Agenda
Vad är User Experience Design (UX) Att arbeta med UX Lite om att övertyga
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UX? 4
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User Experience Design
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User Människa
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User Experience Design
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Hur något upplevs…
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inte nödvändigtvis hur det är..
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..en mix av..
..rationalitet ..känslor
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..men också en helhet
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..som för att vara värdeful
Tillgänglig
Åtråvärd
Användbar
Trovärdig
Nyttig
VÄRDE
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User Experience Design
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”Design is not just how it looks and feels like. Design is how it works” Steve Jobs.
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A
U
T
Design thinking
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Förstå Observera Tolka Innovera Testa Utvärdera
Design thinking
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User Experience Design
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? Customer experience design
Service design
User Experience design
Outside In
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UX i praktiken
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Förstå
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“If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.” Albert Einstein
Förstå
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Varumärke
Affärsmål Förutsättningar
Affären
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Människan
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Vad människor säger och vad människor gör..
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Är helt olika saker.. så
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Click maps
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Scroll maps
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Personas
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Konceptuell design
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Existerande input Användarresor
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Några snabba förslag per steg
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Välj ett förslag som förfinas ytterligare
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Testa
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Stäm av och testa
LOGO
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Sélection de produits
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Utforma
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Curabitur vel varius dui. Morbi at dui nulla. Nam vel euismod eros. Morbi bibendum dolor at mi blandit quis faucibus augue eleifend. Curabitur vel varius dui. Morbi at dui nulla. Nam vel euismod eros. Morbi bibendum dolor at mi blandit quis faucibus augue eleifend.
a perfect match for daily use TENA Product X
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Perfect fitCurabitur vel varius dui. Morbi at dui nulla. Nam vel euismod eros. Morbi bibendum dolor at mi blandit quis faucibus augue eleifend.
Product YCurabitur vel varius dui. Morbi at dui nulla. Nam vel euismod eros. Morbi bibendum dolor at mi blandit quis faucibus augue eleifend.
Read more
Product ZCurabitur vel varius dui. Morbi at dui nulla. Nam vel euismod eros. Morbi bibendum dolor at mi blandit quis faucibus augue eleifend.
Read more
Complementary products that simplifies your life
More products (2) ShareResellers Usage instructions Learn aboutbladder weakness
Add to my productsComplementary
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Testa
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Leverera lagom mycket
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Grafiskdesign Produktdesign
Kommunikationskoncept Interaktionsspecifikation User stories
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Övertyga
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När rationellt tänkande och känslor står i konflikt, vinner
känslor
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På 50 millisekunder har du bestämt dig..
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Använd bilder
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Allt är förpackning
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Brain scans confirmed that People don´t just think the more expensive (but identical) wine tasted better – it actually really did taste better…
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Utnyttja vårt spelberoende
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Nyfiken i en strut?
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Välj för människan
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Spela svårfångad
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Beta
Privat
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Tillgång och efterfrågan
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Minska antalet val
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Det viktigaste (lönsammaste) först
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Ge bort något
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Gör det socialt
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Tänk upplevelse inte funktioner
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Var visuell
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Misslyckas fortare
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Några böcker
www.keynotopia.com
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