USER-CENTERED INNOVATIONLEARN, SHAPE AND CHECK

WHO WE ARE

CERTI

Reference Centers for Innovative Tecnologies Foundation (CERTI) is an institute of Science, Technology and Innova-tion located in Florianópolis (Santa Catarina), that offers a set of skills as a solution to different demands of private institutions, government and third sector.

The excellence of the projects we run and of the services and products we develop are the result of a careful and systematic work in network, started more than 25 years, through technical and scientific partnerships held with uni-versities and research centers in the country and abroad.

The Digital Convergence Center

The Digital Convergence Center (CCD) works in the de-velopment of innovative products and services to society software, internet, embedded systems, digital television, telecommunications, networks, mobile communications, digital inclusion, business strategy, market analysis and technology areas. CCD applies multidisciplinary approach and works collaboratively, working in three areas:

• Research and technology evaluation.• Software and plataforms development.• Hardware development.

HOW WE WORK

LEARN

INTERPRETATION,ANALYSIS AND

SYNTHESIS

EXPLORATION

SHAPE

IDEATION

CONCEPTION

CHECK

EVALUATION ANDVALIDATION

IMPLEMENTATIONAND RELEASE

PLAN

LEARN

Exploration

“QUESTIONS ABOUT NEEDS AND DESIRESARE ANSWERED BY PEOPLE” Appropriate solutions arise when there is a deep and well-directed knowledge about the problem and its elements. In-novative solutions emerge when there are efforts towards the understanding of the field, customer and users views,

in all its extension. Watch users and see what they think, make, use and feel in a real context, increase the chances of a successful solution.

Techniques and Artifacts to Exploration

• Briefing.• Benchmarking.• User interviews.• Contextual interviews.• Focus groups.• Product Vision Box.• Elevator Statement.• Documentation analysis.• Specialized literature studies.• Accessibility and Universal Design studies.• Usability and sustainability studies.• Interface and interaction studies.• Sistematic observation.• Etnographic study.• Netnography.• Polls and surveys.• Questionnaires.• Records and database analysis.

Interpretation, Analysis and Synthesis

“NEW OPPORTUNITIES FORTECHNOLOGIES ARE IDENTIFIED INOBJECTIVES, MOTIVATION AND LIMITATIONS” We recognize that for the understanding, maturation and transformation of information into knowledge, a multi-dis-ciplinary team of specialists is a key part. Our team consists of experienced and talented professionals in business, sys-

tems analysis, usability, design, psychology and engineer-ing, in order to achieve better results in the understanding of problems and synthesis of information.

Techniques and Artifacts toInterpretation, Analysis and Synthesis

• Tasks Analysis.• Flowcharts.• Mental maps.• Goalstorming.• Personas.• Scenarios.• Use cases.• Matrix functions.• Specification Documents.• Infographics.• Storyboards.• Workshops.

SHAPE

Ideation and Conception

“IN THE DESIGN OF THE SOLUTION, USERSINFORMATION IS RAW MATERIAL FOR INNOVATION”We are aware that the success of an effective solution is deeply tied to the conversion of findings from studies and interpretations and unique solutions appropriate to the user. Conceive and devise means to make tangible the aspi-

rations and desires of people by understanding their needs. In its essence, conceive is materialize ideas, interpret needs and problems to create hypotheses and solutions.

Techniques and Artifacts toIdeation and Conception

• Storyboards and Illustration.• Sketches and Wireframes.• Generation of alternatives.• Participatory Design.• GUI Design.• Interaction Design.• Information Architecture.• Card Sorting.• Copywriting.• Paper prototyping and non-functional prototyping.• Functional prototyping of high and low fidelity.• Product Design and CAD.• Design of accessibility and Universal Design.• Project sustainability and usability.• Solutions redesign.

CHECK

Evaluation e Validation

“SPECIALIZED ASSESSMENT TO ENSUREEFFICIENCY, EFFECTIVENESS AND SATISFACTION” The main objective of the evaluations, including usabil-ity, ergonomics and accessibility, is to validate the solu-tion based on norms and standards already consolidated, increasing its effectiveness for the user. Evaluation steps

carried out in pilot projects at various stages of the devel-opment, ensure consistency and increase the success rate of a solution after its market launch.

Techniques and Artifacts toEvaluation and Validation

• Usability Testing.• Usability inspections.• Ergonomic assessments.• Heuristic evaluations.• Systematic observations.• A/B test.• Cognitive route.• Questionnaires.• Interviews.

Implementation and Release Plan

“GOOD IDEAS TAKE SHAPE WHEN THEYARE INTRODUCED TO THE WORLD” The disclosure of a solution with the establishment of an implementation plan, containing specification documents, interface and interaction standards are key steps in the materialization of a new solution. Our participation from

the begining to the end of projects enable us to under-stand the needs of development teams and marketing dur-ing the life cycle of solutions.

Techniques and Artifacts tothe Implementation andRelease Plan

• Standards GUI.• Interaction standards.• Documents specification.• Infographics.• IIustrations.• Animation (motion graphics).• Communication.• Branding.• Naming.

WHAT WE DO

Survey oftechnologies

Socio-educationalresearch in schools

Productconception andprototyping

Use observation

Ergonomics andusability research

Adjustments Documentationand final prototypes

LEARN SHAPE CHECK SHAPE CHECK

ProInfo ProjectorThe development of ProInfo Projector involved intensive

research for the definition of a projector and computer inte-grated into a single device for use in the classroom.

Research launch

Presencial and onlinesystematic observation

Workshop andresults analysis

LEARN SHAPE LEARN SHAPE CHECK

Interviews, questionnairesand usability testing

Personas and scenarios

Sketches,wireframes,graphic project

High fidelityfunctionalprototypes

Presencial and onlinesystematic observation

Interviews, questionnairesand usability testing

Sketches, wireframes,graphic project

High fidelity functionalprototypes

Portal do Estudante PilotEvaluation of the Student Portal under development in

the real environment of use in 12 schools and different states of Brazil.

* In progress project

Gathering information

Interviews

Ideation andconception

Validation Ideation andconception

LEARN SHAPE CHECK SHAPE

Analysis andinterpretation

Modeling

Especial EducationConcept development, prototypes and specifications of an

accessibility device for students with visual impairments. Focus on pedagogy.

* In progress project

Understanding theproblem

Specialized literaturestudies

Brainstormingand workshop

Specification, interface and interactionstandards

LEARN SHAPE CHECK

Benchmarking andusability inspection

InformationArchitecture

Sketches,wireframes,prototypes

OiTV HD ProjectJoint development between OiTV and CERTI to es-tablish the base for solutions proposed by a study and by the identification of best market practices

and usability inspection.

Benchmarking

Briefing

Graphic project Test versions tosolution validation

Implementationplan

LEARN SHAPE CHECK

Product vision box

Elevator statement

User research

Personas

Behavior andinteractiondefinitions

Adjustments

LabEEE ProjectDevelopment of a simulator for evaluating the energy

efficiency of commercial buildings to be used in the early stages of the project of new buildings, when

ecisions have great impact. * In progress project

FOR WHOMWE DO

CERTI Foundation

Campus Universitário UFSC, Setor C | Florianópolis, SC, Brasil CEP: 88040-970 | Tel: 55 (48) 3239-2000 | www.certi.org.br

Digital Convergence Center

Marcelo Otte - Diretor Executivo Tel: 55 (48) 3239-2171

mot@certi.org.br

Luciano B. Roncalio - GerenteTel: 55 (48) 3239-2158

lrn@certi.org.br

Copyright © 2011 CERTI Foundation