List of 150 IoT Security Companies 2017 - IoT Analytics GmbH
User and IoT Data Analytics
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Transcript of User and IoT Data Analytics
Ericsson User and IoT Data Analytics - .com version | Commercial in confidence | © Ericsson AB 2015 | 2015-12-22 | Page 2
› Market trends › Opportunities › Ericsson solution › Benefits › Extended view › Values from insights › Use cases › Conclusion
content
Ericsson User and IoT Data Analytics | Commercial in confidence | © Ericsson AB 2015 | 2015-12-15 | Page 2
Ericsson User and IoT Data Analytics - .com version | Commercial in confidence | © Ericsson AB 2015 | 2015-12-22 | Page 3
Source: Ericsson Mobility Report, Nov 2015
Connected Devices
in 2021 28 BILLION
15 billion INDUSTRY and CONSUMER M2M / IoT DEVICES
13 billion MOBILE PHONES, PC’S, LAPTOPS, TABLETS
Ericsson User and IoT Data Analytics | Commercial in confidence | © Ericsson AB 2015 | 2015-12-15 | Page 3
Ericsson User and IoT Data Analytics - .com version | Commercial in confidence | © Ericsson AB 2015 | 2015-12-22 | Page 4
new demands from IoT
IoT
Consumer IoT devices (Cellular and non-Cellular)
Industries IoT devices (Cellular and non-Cellular)
Ericsson User and IoT Data Analytics | Commercial in confidence | © Ericsson AB 2015 | 2015-12-15 | Page 4
Ericsson User and IoT Data Analytics - .com version | Commercial in confidence | © Ericsson AB 2015 | 2015-12-22 | Page 5
Leverage on the data asset
Ericsson User and IoT Data Analytics | Commercial in confidence | © Ericsson AB 2015 | 2015-12-15 | Page 5
User
Cellular and non-Cellular communication
Consumer IoT Industry IoT
+ + Leverage existing subscriber data asset
Identification Security Authentication Services
~12.5B* ~5.5B* ~10B*
* Estimated numbers for 2021. Source: Ericsson Mobility Report November 2015
Ericsson User and IoT Data Analytics - .com version | Commercial in confidence | © Ericsson AB 2015 | 2015-12-22 | Page 6
Launching Ericsson User and IoT Data Analytics
Ericsson User and IoT Data Analytics | Commercial in confidence | © Ericsson AB 2015 | 2015-12-15 | Page 6
User and IoT subscriber database
Other data sources
Contributing to:
UDC
Operational efficiency
User experience
Vertical opportunities
Extract insights
Create Value
Analyze
UDC embedded analytics
Unlock data
Ericsson User and IoT Data Analytics - .com version | Commercial in confidence | © Ericsson AB 2015 | 2015-12-22 | Page 7
User and IOT data analytics solution characteristics
Analyze Expose
Report View
Data management embedded analytics
Real-time
Massive data analysis
Database performance
› FAST to deploy
› FLEXIBLE to customize
› QUICK to scale
› SIMPLE to integrate
Ericsson User and IoT Data Analytics | Commercial in confidence | © Ericsson AB 2015 | 2015-12-15 | Page 7
Consolidate - Analyze - Expose
Protecting users privacy
Ericsson User and IoT Data Analytics - .com version | Commercial in confidence | © Ericsson AB 2015 | 2015-12-22 | Page 8
Ericsson subscriber data management solution
Empowering the Internet of Things value chain Ericsson User and IoT Data Analytics | Commercial in confidence | © Ericsson AB 2015 | 2015-12-15 | Page 8
Real-time analytics on
data
Controlled access and exposure of
data
Service access for users and IoT devices
Data consolidation Data monetization Data security
New New
Ericsson User and IoT Data Analytics - .com version | Commercial in confidence | © Ericsson AB 2015 | 2015-12-22 | Page 9
New Values from Insights
User experience
Vertical opportunities
Personal management of connected devices
Monetize insights towards the industry
Operational efficiency
Internal efficiency on IOT and User data
management
Analytics use cases
Ericsson User and IoT Data Analytics | Commercial in confidence | © Ericsson AB 2015 | 2015-12-15 | Page 9
IOT Cross DB consistency
Plan-to-provision
Smart alarm
KPI monitoring
Roaming analytics
Roaming analytics
Connected house
Connected bicycle
Connected smart billboard
Ericsson User and IoT Data Analytics - .com version | Commercial in confidence | © Ericsson AB 2015 | 2015-12-22 | Page 10
Ericsson and Swisscom working together to improve network and operational efficiency based on subscriber data analytics.
CHALLENGE
› How to secure network performance while extracting insights from subscriber database in real time.
› Be prepared for the unknown. Different stakeholders requesting different answers - and they need fast answers
SOLUTION
Ericsson User Data Consolidation (UDC) Empowered with embedded Data Analytics functionality
GOALS TO SWISSCOM
› Efficiency and speed › Answer to stakeholders
needs quickly › Securely pave the way
towards Big Data
In collaboration with:
Use case examples Ericsson User and IoT Data Analytics | Commercial in confidence | © Ericsson AB 2015 | 2015-12-15 | Page 11
Ericsson User and IoT Data Analytics - .com version | Commercial in confidence | © Ericsson AB 2015 | 2015-12-22 | Page 12
Iot cross DB Consistency
Ericsson Subscriber database
BSS/OSS System
› Reduce revenue leakage › Reduce cost by removing device data from core
network, in case these devices were deleted in CRM OSS/BSS systems
› Reduce complaints from customers, due to data inconsistency
Operator
Automating the process to
ensure that all connected devices are
properly served and paid for
Operational efficiency
DB Consistency
Efficiency Customer Vertical
Ericsson User and IoT Data Analytics | Commercial in confidence | © Ericsson AB 2015 | 2015-12-15 | Page 12
Ericsson User and IoT Data Analytics - .com version | Commercial in confidence | © Ericsson AB 2015 | 2015-12-22 | Page 13
Plan-to-Provision IOT
Ericsson Centralized Database
Analyze
Expose
Fresh database
360o view of data
› Be ready for massive roll-out of IoT devices with different characteristics
› Agile management of devices (e.g. active, deactivate, reconfigure)
› Optimize provisioning data for each device type › Export only relevant data and attributes (no “noise”
data)
Operator
Bulk provision
Managing mass IoT devices more efficiently
Be able to add, remove and change device
configurations centrally
Operational efficiency Examples
Ericsson User and IoT Data Analytics | Commercial in confidence | © Ericsson AB 2015 | 2015-12-15 | Page 13
Efficiency Customer Vertical
› Optimize services quality settings on device basis › De-provision inactive devices (upon certain
conditions) › Move massive number of devices to new access
types or service (e.g. 3G to 4G and later 5G)
Ericsson User and IoT Data Analytics - .com version | Commercial in confidence | © Ericsson AB 2015 | 2015-12-22 | Page 14
Facilitating devices monitoring and KPI measurements
E.g. Imagine an enterprise or company that wants to measure the effectiveness of a
marketing campaign immediately on daily basis.
ATTACHED NOW
NOT ATTACHED THIS WEEK
ATTACHED YESTERDAY
ATTACHED NOW
ATTACHED LAST MONDAY
ATTACHED NOW
Analyze Expose
› Know if a device moved location › Status monitoring › Check video streaming quality from cameras › Data consumption from different device types
Examples
Kpi reporting
Efficiency Customer Vertical
Vertical opportunities
Ericsson User and IoT Data Analytics | Commercial in confidence | © Ericsson AB 2015 | 2015-12-15 | Page 14
Ericsson Centralized Database
› Effective tool to measure existing KPIs › Agility to implement new KPIs › Enable forecasting of services planning › Predicting how network changes may
affect the KPIs › Reduce trouble shooting time
Devices monitoring
Operator and Verticals
Ericsson User and IoT Data Analytics - .com version | Commercial in confidence | © Ericsson AB 2015 | 2015-12-22 | Page 15
Connected bicycle User experience and Vertical opportunities
› Device monitoring (e.g. find my bike) › Control from distance (e.g. lock/unlock)
Consumer
Smart bike
Ericsson Centralized Database
External databases
User and device data
Analyze Expose
User and IoT data analytics
› Target offerings to owners of high-end bikes (e.g. racing bikes or mountains bikes)
› Potential fraud/theft detection and control (e.g. bike moving in a different location than its owner, notify owner, lock, locate)
Vertical - Insurance company
› Bike rental history (who rented it, when) › Planning and maintenance (insights and
reporting on bike service usage and bikes’ connectivity )
› Locate available bikes (service to consumers)
Vertical - Community bicycles
Insurance
City bikes
Efficiency Customer Vertical
Empowering Operators to provide more value in the IoT chain
Ericsson User and IoT Data Analytics | Commercial in confidence | © Ericsson AB 2015 | 2015-12-15 | Page 15
Ericsson User and IoT Data Analytics - .com version | Commercial in confidence | © Ericsson AB 2015 | 2015-12-22 | Page 16
Smart alarm
› Easy procedure to connect IoT personal device to the network and manage it (download applications, manage status)
› Maximize sleeping time and wake up quality making the alarm intelligent
Consumer
› Create Personal IoT devices ecosystem around customers
› Connect new category of SIM/non-SIM devices to the network
› Offer new IoT Consumer applications playing a role of service provider in the IoT value chain
Operator
City +
Smart alarm
1. Connect device and activate “Smart alarm” application
2. Retrieve data about traffic, weather conditions, city events
Improving quality of life E.g. Imagine an alarm that
every morning adjust its time according to prediction
of traffic conditions
User experience
Transport
4. Automatically configure the
ring time in the morning
Efficiency Customer Vertical
Ericsson User and IoT Data Analytics | Commercial in confidence | © Ericsson AB 2015 | 2015-12-15 | Page 16
3. Predictive analytics about traffic conditions
Ericsson User and IoT Data Analytics - .com version | Commercial in confidence | © Ericsson AB 2015 | 2015-12-22 | Page 17
Connected Heater at remote location
(no Wi-Fi available)
Connected House User experience
Device Status data
Making interaction between users
and home devices easier
E.g. Make sure that the water pipes in
the house does not freeze on winter
› Remote control › Status monitoring › Automatic alerts (e.g. devices status,
weather conditions)
Consumer
Connected Heater
Efficiency Customer Vertical
Ericsson User and IoT Data Analytics | Commercial in confidence | © Ericsson AB 2015 | 2015-12-15 | Page 17
Ericsson Centralized Database
Analyze and
Expose
Connected house App
Ericsson User and IoT Data Analytics - .com version | Commercial in confidence | © Ericsson AB 2015 | 2015-12-22 | Page 18
IoT roaming Analytics
Ericsson Centralized Database
Global insights › Providing better device tracking
capabilities › Improving revenues › Ensuring QoS when roaming
Efficiency Customer Vertical
Operational efficiency and Vertical opportunities
Ericsson User and IoT Data Analytics | Commercial in confidence | © Ericsson AB 2015 | 2015-12-15 | Page 18
› Track where the containers are › Track where they have been and if they
deviated from the planned route
Vertical – Containers’ company
› Track roamers location › Optimize roaming partnerships › Evaluate how changes in regulation will
affect roaming revenue
Operator
Resources
Roaming optimization
Ericsson User and IoT Data Analytics - .com version | Commercial in confidence | © Ericsson AB 2015 | 2015-12-22 | Page 19
Connected smart Billboard
› Revenue from brokering anonymized subscriber info
› Income from high volume data usage (billboard content)
Operator
Changing the way companies interact with consumers
E.g. Imagine a billboard that can dynamically adjust advertisement to
segments of people passing-by
› Safe, simplified and centralized update of advertisements remotely
› Reach consumers, based on their location, country, phone type and spending behavior
› Insights on advertisement relevance
Vertical - Advertising company
Smart Billboard
Efficiency Customer Vertical
Ericsson User and IoT Data Analytics | Commercial in confidence | © Ericsson AB 2015 | 2015-12-15 | Page 19
Vertical opportunities
Ericsson User and IoT Data Analytics - .com version | Commercial in confidence | © Ericsson AB 2015 | 2015-12-22 | Page 20
Ericsson- The right partner
Experience, credibility and market presence
Analytics with simplicity
Device agnostic solution
Ericsson User and IoT Data Analytics | Commercial in confidence | © Ericsson AB 2015 | 2015-12-15 | Page 20