APP USER ACQUISITIONSTRATEGY:

OF BIG COMPANIES11 EPIC FAILS

8% TRIED TO OPTIMIZETHEIR KEYWORDS

OUT OF 100 COMPANIESWE TALKED TO ONLY

EPIC FAIL #1

EPIC FAIL #2

DO NOT OPTIMIZE100 of them

THEIR APP NAME

EPIC FAIL #3Users will take less than 1 second to skim through theapp store description within their mobile phone. Wefound that big companies do not make it easy to flickthrough descriptions.

Our method is to use 3 bullet points to quicklysummarize the description of an app.

EPIC FAIL #4

LOW REVIEWS & RATINGS

EPIC FAIL #5

USER FEEDBACK

Big companies overlook the In-app user feedbackoption to avoid public scrutiny; this feature shouldnever be ignored.

Is anyone listening to user reviews & ratings?

EPIC FAIL #6

PRODUCT ITERATION

This should be Big Company's #1 priority. Simply readCet Caldwell's, “5 Actionable Tips to Increase yourApp Retention Rate Above 30%.”

EPIC FAIL #7

SIMPLE UI/UX

- Low Functionality - Slow & too many crashes- No Tip-Tools or Tutorials- Inefficient Authentication/Login Experience- Too many steps to complete 1 action

EPIC FAIL #8

SHAREABILITY

- In-app Share button- Email to Friend/SMS to friend- Social Media: FB, Twitter, Pinterest...- Embed code for web/blog/digg virality

EPIC FAIL #9

QUANTITY VS QUALITY

- Higher Category Rank or Higher ROI?- What about a higher retention rate?- More incentivised Downloads vs targeted downloads- Temporary Strategy vs Sustainability Strategy

EPIC FAIL #10

FEW UPDATES

- Updates are used to iterate on user feedback- Crashes and minor bug fixes- Innovation and new feature releases

EPIC FAIL #11

Ad Network Spend

- Big Companies have big ad budgets- Big companies overlook other factors and resolvewith high ad spending- Obscene ad spending will hurt the brand, their users,competitors and the entire app ecosystem.

AD SPENDINGTemporary Spike

OBSCENE AD SPENDINGChronicled Spikes in 1 year

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