Useful Information for Marketers Relating to Social Media

Global Penetration

Active Usage

LinkedIn Most Popular with Mature Consumers

Pinterest Biggest Growth

Social Media Use Growing in Older Consumers

Facebook Leads in Active Usage

Facebook is about PICTURES

Twitter is about Daily Activities

Key Findings Active usage of the major, global social platforms is growing

worldwide with mobile being the key driver Google+ remains the second most actively used social network

with 318.4 million active users in 31 markets Emerging platforms have experienced notable growth in popularity

since Q2 2012 with Pinterest and Tumblr being currently the fastest growing global social media

Facebook maintains the highest penetration of active users among

account owners at 62% globally. This compares to 51% for

Twitter and 44% for Google+ Emerging markets remain more active on social networks

compared with developed countries. In Q2 2013 South Africa had

the highest proportion of active Facebook users: 68%. Mobile and tablet usage is beginning to heavily impact social

media usage with mobile having the biggest effect on Twitter which is used by 94 million active Twitter to share photos compared to 140 million on PC. This is the highest proportion of mobile vs. PC photos sharing of any social network

Facebook Tips for New Companies Create a FB page, not a personal profile

If you are running a personal profile as a business FB may shut you down

Keep your FB Page name short and get it right the first time Can only change the page name if you

have less than 200 likes Grab a Vanity URL for your FB page

www.facebook.com/yourcompanyname Must have 25 likes

Facebook Tips

Fill in your business information accurately and employ the ABOUT section trick Essentials should be filled in

Name, address, phone #, contact details and website

Use relevant key words to maximize SEO (text is indexed by Google Markdown as may brands of clothes you offer,

types of food you offer, etc. Create a Well Branded Cover Photo

Use large Timeline photo to communicate your brand or message

Facebook Tips

Add a call to action, offers and links in the cover design and description When you upload the cover photo, write

a caption and add in a call to action or a website link, an offer, discount code

BONUS anytime you change photos it will appear in the feed with your offer (like 10% off)

Cover photo will not look the same mobile vs. desktop

FB Tips

Add a follow button to your personal profile This does not make them a friend, just allows

them to see public posts https://www. Facebook.com/about/follow

Add a Facebook page URL to your email signature Stick your Facebook URL to your email

signature so that emails may generate visits to the FB page

Make it a call to action, “Like us on FB for exclusive discounts and offers.”

Social Media Tips

Add the FB or Twitter logos to you business cards, business locations (payment window)

Add your FB page URL to your Twitter page www.twitter.com/melodiephillips

Ask your Twitter and Google+ followers to LIKE your FB page

Create a QR code link to your Facebook page Scan with your smartphone and will link to your

FB page … free sites enable you to make a QR code www.qrstuff.com

Social Media Synergy

Add your FB page URL in your You Tube videos along with the video description

Post product demonstrations, news appearances, commercials on YouTube and remind people to follow you on Twitter and/or Facebook

FB Tips

Post often and consistently: be visible and compelling Engage the consumer Attempt to minimize getting the “HIDE”

from customer news feeds GOAL

10-20% reach without paid promotion Why? People do not check everyday, stay

on site between 30-60 minutes

FB Tips

By keeping your content quality high, the newer algorithms for FB can select your post to “re-surface” if it gets an adequate number of likes and comments. Increases reach and frequency

Tailor to mobile users, keep updates short Remember skimming and single messages to

enhance memorability Use hashtags on FB to encourage engagement

and conversation Will appear as clickable links in the page and

newsfeed (DESKTOP ONLY)

FB Effectiveness Tips

Use strategic hash tags related to your brand and industry in your posts. Can be general i.e., sports or specific to your business #MTSUblueraiders

Repost your top notch content yourself as the administrator

Use @username when replying to customer inquiries; it adds a personal touch and directly responds to the query

FB Tips

Limit your jargon and watch your language Be professional Do not argue with customers or “likers”

Maintain a consistent brand voice and personality

Use “we” to be inclusive Employ “fill in the blanks” posts to

encourage interaction If you could vacation anywhere it would be

______”

FB Business Page Tips

Enable Private Messaging Use photos and videos for higher

engagement (remember Americans are lazy and visual )

Be on top of the cultural pulse .. It will further engage your audience

Alternate your video placements between You Tube and Facebook to increase your Google presence.

The Nearby Tab and Mobile Recommendations 800 monthly mobile users on FB In December 2012 users can now

find your local business, see which of their friends have visited, and whether they or the wider FB community have recommended you with star ratings and reviews

Make sure your profile information is accurate and current so mobile users can locate you, call you and find directions

Check Ins

Anyone can create a Facebook Place using their phone

If you set up your page as a Place Page (happens automatically when you set your category as Local business and provide relevant information pertaining to the location), Facebook will attempt to display your page when someone check-ins!

Claiming your “Place”

Perform a search for your business on FB and filter by Places

Click on your unclaimed Page and choose the cog icon menu

Select “Is this your business” Follow the steps that appear on the

screen. Add and verify information about your business, “like” its address and Website, and click Continue

Claim your PLACE

FB will ask you to claim your Page to prevent other people from becoming an admin without your permission. Choose to verify your connection to the business by Email or by uploading documentation Email – choose this option if you have a business

email address associated with your FB account. Generic Yahoo! and gmail will not be accepted Melodie.phillips@rhs-tn.com

Documentation: Upload or scan a photo of an official document that show’s your business’s name and address (e.g., a phone bill)

Click SUBMIT

Check IN

Encourage your customers to check in and make sure you and your employees check in as well

Place notices to remind customers and employees

You can make Check In discounts or promotions or real time deals

Facebook Offers

As of July 2013, Facebook removed its dedicated Offers option from the status update box on Pages.

You can no longer do interactive offers from your FB page but you can announce them and direct customers to the website for immediate offers Visit Sissy’s Candyland online today and

receive free shipping on orders of $50 or more

Cross-Promote with other FB Page Managers Join with another retailer or provider

in your area to offer cross promotions Cross promote one another’s pages Offer cross promotions i.e., buy your car

from dealer Y and buy an extended coverage for dings through Dings r Us

Boost Significant Posts

To increase ordinary reach relating to sales, new location openings, etc. use Facebook’s Boost Post tool.

Boosted posts last three days and are great for increasing the reach amongst fans that don’t see every post you make

Facebook’s EdgeRank algorithm