2012 Matrix vs. 2012 Kia Forte EX

Top Matrix Advantages Over Forte EX

� SOphiSTicATEd chASSiS Toyota is famous for its engineering skills. Matrix is a good example, offering mechanical and chassis features that put it ahead of Forte.

� Electric power steering Matrix uses an efficient electric power steering system that has lower maintenance needs than the hydraulic system in Forte.

� Available all-wheel drive Two-wheel or all-wheel drive: The choice is yours on Matrix S. Forte doesn’t offer an all-wheel-drive option.

� cArgO cOnvEniEncES Small wagons are designed to be good at carrying cargo and other items of daily life. Matrix just happens to be better at it than Forte.

� cargo-friendly flooring The hard surface of Matrix’s cargo area may stand up to wear and tear better than the carpeted surface of Forte.

� cargo tie-downs Matrix has convenient tie-downs to lash cargo. Forte doesn’t, so cargo could be more prone to sliding about.

� cargo-area cover Matrix and Forte both have cargo-area covers, but the folding cover in Matrix can be easier to handle and store than the rigid cover on Forte.

Forte, from Korea’s Kia Motors, follows a familiar script: pack tons of features into a car with an MSRP at or lower than that of the competition. Then hope that shoppers don’t pay too much attention to engine refinement, handling dynamics and interior finishes.

Toyota believes that while price lasts for a day, value lasts for years. That’s why Matrix doesn’t have to resort to slight-of-hand, because it’s always been as refined, durable and mannered as a Toyota should be. And that means shoppers can have confidence they’re buying a high-value, quality product from a company that has stood the test of time.

� rEAr-SEAT cOMFOrT In Matrix, sitting in the rear seat doesn’t have to mean being cramped and uncomfortable. Matrix has the room and features to make it a pleasure.

� More room Rear-seat passengers in Matrix enjoy more head room and leg room than passengers in Forte.

� rear door bins Matrix rear-seat passengers have convenient door bins for holding small items. Forte rear-seat passengers don’t have rear door bins for storage.

� TOyOTA vAluE Matrix shows typical Toyota value, so you can expect it to be economical to own and operate.

� Toyota care New retail buyers of Matrix get the Toyota Care complimentary scheduled maintenance plan at no extra cost. Kia doesn’t offer a similar program.

� Smartchoice award winner for 2011 IntelliChoice awarded 2011 Matrix its SmartChoice award in two categories. Forte didn’t win any SmartChoice awards for 2011.

� larger dealer network Toyota’s larger dealer network can be a reassurance when you’re traveling out of town.

january 2012

Look inside for detailed info about this summary, important safety information and disclaimers.

2012 Matrix S

phiSTicATEd chASSiSToyota is famous for its engineering skills. Matrix is a

�

2012 Kia Forte EX

Updated 1/4/12

20I2 MATRIX vs. 20I2 KIA FORTE EX

2

The Forte hatchback was introduced in 2011 and is a carryover for 2012. It’s offered in two grades. There are also three grades of sedan and two grades of “Koup” (coupe), but those aren’t included here.

Here are some of the major features of the Forte hatchback range.

EX

Engine

2.0-liter 16-valve DOHC 4-cylinder

Transmission

6-speed automatic

Driveline

Front-wheel drive

Standard features

Driver and front-passenger dual-stage airbags

Front seat-mounted side airbags

Side curtain airbags

Front active headrests

Anti-lock brakes

Stability control

Traction control

6-way adjustable driver’s seat

60/40 split-folding rear seats with adjustable headrests

AM/FM/CD/MP3/SiriusXM® audio system with 6 speakers

USB and AUX audio inputs

Wireless phone capability

Steering-wheel-mounted audio controls

Air conditioning

Power windows and door locks

Tilt and telescoping steering column

Cruise control

Outside-temperature gauge

Heated sideview mirrors

Auto-off headlights

16” alloy wheels

Compare to

Matrix L FWD

Forte at a glance

SX

The SX differs from the EX by adding:

Engine

2.4-liter 16-valve DOHC 4-cylinder

Standard features

Paddle shifters

Leather-wrapped steering wheel

Metal finish interior accents

Metal pedals

Front fog lights

Sport-tuned suspension

17-inch alloy wheels

Compare to

Matrix S FWD

carryover for 2012. It’s offered in two grades. There are

SX

The SX differs from the EX by adding:

2012 Kia Forte EX

3

20I2 MATRIX vs. 20I2 KIA FORTE EX

� SOphiSTicATEd chASSiS

Electric power steering

Matrix uses an efficient electric power steering system. Compared with the hydraulic system in Forte, it doesn’t drain engine power continuously and it doesn’t have the hoses and fluids which need maintenance.

available all-wheel drive

Both Matrix and Forte come standard with a space-efficient front-wheel drive powertrain. But only Matrix offers a full-time all-wheel-drive (AWD) system, which automatically distributes power between the front and rear wheels according to available traction.Matrix Forte

Power steering type Electric Hydraulic

Matrix AdvantagesA Closer Look

3

� FEATurE-rich AudiO

Cargo-friendly flooring

For owners who haul cargo or pets, the hard surface of Matrix’s cargo area may stand up to wear and tear better than the carpeted surface of Forte. Plus, it’s easier to clean than carpet after a minor spill or leak.

Tie-downs

Small items can add up to big utility. Matrix has cargo tie-downs to help the driver lash cargo securely. Forte doesn’t have tie-downs, so cargo could be more prone to sliding about while you drive.

Matrix Forte

Full-time AWDAvailable (Matrix S)

Not available

Matrix Forte

Cargo-floor surfaceHard, non-absorbent

Carpeted, absorbent

Matrix Forte

Tie-downs StandardNot available

Cargo-area cover

A cargo cover makes it easier to keep prying eyes away from your personal property. Matrix has a folding cover that makes it easier to handle and store the cover when you’re not using it. The fixed cover in Forte can be a bit awkward.

Matrix Forte

Cargo-area cover Folding Rigid

Matrix

20I2 MATRIX vs. 20I2 KIA FORTE EX

4

� rEAr SEAT cOMFOrT

rear door bins

Another comfort item for Matrix rear-seat passengers is convenient door bins for holding small items. Forte rear-seat passengers have to find some other place to put personal items because Forte doesn’t have rear door bins.

More room

Matrix’s rear seating area doesn’t just look spacious, the measurements show that it is. Rear-seat passengers in Matrix enjoy more head room and leg room than passengers in Forte.

� TOyOTA vAluE

Matrix AdvantagesA Closer Look

Toyota Care

Matrix includes Toyota Care—Toyota’s complimentary scheduled-maintenance plan—for all new retail purchasers1. Kia doesn’t have a complimentary scheduled maintenance plan for Forte buyers.

Matrix Forte

Complimentary scheduled maintenance plan

Standard Not available

SmartChoice award winner for 2011

When IntelliChoice announced its 2011 SmartChoice winners, Matrix won awards for ownership costs and retained value2. Forte didn’t win any SmartChoice awards for 2011.

Matrix ForteToyota Advantage

Rear head room (in.) 39.3 38.4 0.9

Rear leg room (in.) 36.2 35.0 1.2

Matrix Forte

Rear door bins Standard Not available

Matrix

Larger dealer network

For parts, service or accessories for your Matrix, you’re probably closer to one of Toyota’s 1,200 dealers than a Forte owner is to one of Kia’s 650 dealers. Toyota’s larger dealer network can be a reassurance when you’re on a road trip.

Toyota KiaU.S. dealers (approx.)

1200 650

Forte

1 Covers normal factory-scheduled service. Plan is two years or 25,000 miles, whichever comes first. The new Toyota vehicle cannot be part of a rental or commercial fleet, or a livery or taxi vehicle. See plan for complete coverage details. See participating Toyota dealer for details. 2 2011 IntelliChoice, www.IntelliChoice.com. Based on 2011 model year study.

©2012 TOYOTA MOTOR SALES, U.S.A., INC. ALL RIGHTS RESERVED. COPYING OR ANY OTHER REPRODUCTION, IN WHOLE OR IN PART, WITHOUT THE EXPRESS WRITTEN PERMISSION OF TOYOTA MOTOR SALES, U.S.A. IS STRICTLY PROHIBITED. Toyota Motor Sales, U.S.A., Inc., by the publication and/or dissemination of this publication does not create any warranties, either expressed or implied, as to Toyota products. The information contained herein was up-to-date at the time of publication, but may subsequently be changed or added to without notice and without incurring any obligation. Reliance on this information creates no

liability for Toyota. This publication is produced for use as an information sales aid. Toyota Motor Sales, U.S.A., Inc., its employees, representatives, and/or agents shall not be held liable for any omission of data or inclusion of erroneous data even where said omission is alleged to have been relied upon by a buyer of Toyota Products.

Log onto www.Toyota-eShowroom.com, then click “Resources.”

Check out Toyota-eShowroom for access to this Edge Competitive Comparison series and more...

Select Edge Series. View and/or print this document— as well as any Edge or Hot Sheet from the University of Toyota.

For more information about Matrix, check out the Matrix sections in eSource and Pocket Source.

For hands-on feature comparisons, be sure to watch the Edge Live videos on eShowroom.

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Feature

2009

2010

Vehicle Stability Control (VSC)†

Standard on XRS

Standard on All Trims

Steering-Wheel-Mounted Controls

Not AvailableAvailable 3-spoke leather-trimmed sport steering

wheel with audio controls (Standard on XRS)

Fog/driving Lamps

Optional on S AWD

Standard on S AWD

What’S neW For 2010

28

2 0 1 0 m A t r i x i t o y o t A e s o u r C e B o o K

10 matrix

†PleaSe See “cautionS” Section For imPortant additional inFormation on thiS Feature.

2010 matrixThe 2010 Matrix blends the functionality of an SUV and the style, image and performance of a sports car with the affordability of a subcompact sedan – all in one fun-to-drive vehicle.

And it doesn’t stop there. It also delivers impressive fuel economy ratings* as well as a high level of standard safety features. All models include Vehicle Stability Control† with integrated Traction Control, Anti-lock disc brakes with Brake Assist†, front side-impact airbags†, front and rear side curtain airbags†, front active headrests† and a Tire Pressure Monitoring System†.

Add in a compact exterior and surprisingly roomy interior, and you’ve got the 2010 Matrix – a crossover utility vehicle that may have the body of a five-door hatch, but comes with the soul of a two-door sports car.

1

2

3

4

5

Surprising versatility The Matrix interior offers spacious seating for five as well as unexpected cargo-

carrying capability. With up to 94 cu.-ft. of interior volume and generous rear leg

room, passengers have plenty of room to spread out and relax. Hauling cargo is no

problem either, with nearly 20 cu.-ft. of cargo space† behind the second row seats,

with an easy clean, non-slip cargo floor and tie-down hooks to keep items secure. To

triple the amount of cargo room, the second row seatbacks fold down to provide over

60 cu.-ft. of cargo space†. And the fold-flat front passenger seat on S and XRS trims

creates even more room for those extra-long, bulky items.

outstanding fuel efficiency Matrix covers a lot of ground with each gallon of gas, with an EPA estimated 26/32/28

MPG rating (city/hwy/combined) for manual transmission models and 25/31/28 MPG for

the automatic transmission model powered by a 1.8-liter engine*.

Typical Toyota value Owners can count on solid all-around value from their Matrix. Its low cost to own and

operate earned the IntelliChoice “SmartChoice for Ownership Costs” award in its class1.

And all the while, owners can be assured they made good choice, as Matrix was named

as “Best Resale Value” in its class2.Intriguing list of equipment choices

Matrix offers a lengthy list of choices, beginning with three trims: Matrix, S and XRS.

The 1.8-liter 4-cylinder engine on Matrix trims provides 132 horsepower, while the

2.4-liter 4-cylinder engine on S and XRS trims delivers 158 horsepower. And the

choices continue. All-Wheel Drive comes with the S AWD. All-independent sport

suspension is part of XRS. Navigation systems are available on S and XRS and XM

Satellite Radio† with NavTraffic®† is available on all models. JBL® premium audio with

Bluetooth®† technology is available on S and XRS – the choices go on and on.

Comprehensive safety features Drivers and passengers will feel secure with the long list of standard safety features

found on Matrix. All models include Toyota’s Star Safety System™: Vehicle Stability

Control†, Traction Control with OFF switch, Anti-lock Brake System, Electronic Brake-

force Distribution and Brake Assist†. Also standard are driver and front passenger

dual-stage advanced airbags† with front passenger Occupant Classification System†,

driver and front passenger seat-mounted side airbags†, front and rear side curtain

airbags†, front active headrests† and a Tire Pressure Monitoring System†.

*2010 EPA MPG Estimates. Actual mileage will vary.

12009 IntelliChoice® Inc., www.IntelliChoice.com; Wagons

22009 Kiplinger’s Personal Finance, www.kiplinger.com; Wagons

5 reaSonS to BuY a matrixS shown with available 17" alloy wheels

Welcome to matrix

Feature

2009

Vehicle Stability Control (VSC)†

Standard on XRS

Steering-Wheel-Mounted Controls

Not Available

Fog/driving Lamps

Optional on S AWD

What’S neW For 2010

28

2 0 1 0 m A t r i x i t o y o tt o y o t

10 10 mmatrixatrix

†PleaSe See “cautionS” Section For imPortant additional inFormation on thiS

2010 matrixThe 2010 Matrix blends the functionality of an SUV and the style, image and performance of a sports car with the affordability of a subcompact sedan – all in one fun-to-drive vehicle.

And it doesn’t stop there. It also delivers impressive fuel economy ratings* as well as a high level of standard safety features. All models include Vehicle Stability Control† with integrated Traction Control, Anti-lock disc brakes with Brake Assist†, front side-impact airbags†, front and rear side curtain airbags†, front active headrests† and a Tire Pressure Monitoring System†.

Add in a compact exterior and surprisingly roomy interior, and you’ve got the 2010 Matrix – a crossover utility vehicle that may have the body of a five-door hatch, but comes with the soul of a two-door sports car. 4444

5555Drivers and passengers willfound on Matrix. All models incluControlforce Distribution and Brake Adual-stage advanced airbagdriver and front passenger seairbags

*2010 EPA MPG Estima12009 IntelliChoice22009 Kiplinger’s Person

T O Y O T A p O c k e T S O U R c e

T O Y O T A p O c k e T S O U R c e

MA 1

11 M

atr

ix

2011 Matrix

iN tHiS SECtiON

• 2011 Matrix

1

• MOdElS & COlOrS 3

• FEaturES

4

• OptiONS & paCkagES 10

• SpECiFiCatiONS 12

• COMpEtitivE

COMpariSON

14

5 Reasons To Buy a MaTRix

Surprising versatility

Outstanding fuel efficiency

Typical Toyota value

Intriguing list of equipment choices

Comprehensive safety features

12345

wHat’S NEw FOr 2011

• All Weather Package now Standard – now standard on all

models {CK}

• Cruise Control – now standard on all models {CL}

• Power Package – now standard on entry level Matrix {PO}

• Premium Package – Available for S models {PM}

• New exterior colors

-Spruce Mica {6V4}

• Discontinued

- XRS models {1935, 1936}

- Exterior colors Sundance Metallic {4T6}

and Blue Streak Metallic {8T7}

Look for this icon and red typeface to easily identify NEW

features or changes for 2011.

† Please see “Cautions” section in the back of this book for important information on this feature.

triMS at a glaNCE

Matrix

ROOmy AND EffICIENT

• 1.8-L DOHC 16V 4-cyl. engine with 5-speed manual

transmission or available 4-speed automatic transmission

• Remote keyless entry

• Manual air conditioning

• AM/FM/CD player with 4 speakers

• Heated power sideview mirrors

• Intermittent front and rear wipers

• 16-inch styled steel wheels with full wheel covers

• Power windows and door locks

• Cruise control

Matrix S

SPORTy lOOkS

• 2.4-L DOHC 16V 4-cyl. engine with 5-speed manual

transmission or available 5-speed automatic transmission

• AM/FM/CD player with 6 speakers

• Fog lamps

• Sport fabric-trimmed driver’s seat

• 115V auxiliary power point

• Front passenger fold-flat seat

• Available Premium Package {PM}

Matrix S awd

All-WEAThER SECuRITy

• All-Wheel Drive (AWD) system with active torque control

• Standard 4-speed automatic transmission

• Chrome exhaust tip

Toyota_Winter11_Matrix_PSB_TAB.indd 22

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