NEW AVON MAKEUP

Selling Guide

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CONTENTS

pgs. 4-5 ...............................TRUE COLOR TECHNOLOGY & BENEFITS

pgs. 6-15 .............................BE THE EXPERT

pgs. 16-21 ...........................HOW TO SELL MAKEUP AND EARN

pgs. 22-31 ..........................REFERENCE TOOLS

THE NEW AVON MAKEUP SELLING GUIDE PROVIDES

3 STEPS TO SUCCESS:

123

Approach with ConfidenceThe BE THE EXPERT pages provide

all the product information you need

to be prepared to sell.

Maximize your Selling Power Leverage the tools and techniques in our

HOW TO SELL MAKEUP AND EARN

section to become a top seller.

Help Customers Find that Perfect ProductUse the REFERENCE TOOLS on

pgs. 22–31 to show the breadth of shades

and our mascara and brush portfolio.

54

TRUE COLOR TECHNOLOGY refers to the key innovation in our new formulas.

Makeup starts with a base, and then color pigments are added

to create different shades. Our products have been reformulated

with more translucent bases, which allow the shade colors

to show through intensely. This means the rich, vibrant color

you see on the lipstick or eyeshadow is the

same vibrant color you see when applied!

Old Base + Pigment:more opaque

New Base + Pigment:

more translucent, which lets the color

show through more vibrantly

To learn more about these benefits, watch: Introducing Avon Makeup Technology & Innovations

on yourAVON.com

Our top-selling lipstick, lip gloss and eyeshadows are now brilliantly vivid and true.

A gorgeous range of expressive new shades has been designed

with every skin tone in mind. With True Color Technology† formulas,

the striking color you see in the package is the same color you get once applied.

The collection is competitively priced to reflect the new shades,

technology and formulas. Now when you sell Avon Makeup...

you’ll discover a whole new earnings opportunity!

Introducing

NEW AVON MAKEUP

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Introducing

6 7

Quick Facts:-�55�shades�

-�3�finishes:�satin,�shimmer,���soft�matte

-�Clear-view�window�allows�the�shade�to�show�through

$8 reg. price

Conversation Starter:“I have a new lipstick that gives incredible moisturizing color. With 55 shades, you’re sure to find your match! Want to try a sample?”

Conversation Starter:“Did you know Glazewear is America’s #1 lip gloss†? Get the same non-sticky formula you love in fabulous new shades!”

Ultra Color Lipstick

BE THE EXPERT

Ultra Glazewear Lip Gloss

Quick Facts:-�23�shades

-�3�finishes:�cream,�shimmer,��sparkle

-America’s�#1�lip�gloss†

$6 reg. price

Key Customer Insight:Avon�research�shows�92%�of�women�were�able�to�find�their�perfect�shade�of�Ultra�Color.�Infused�with�natural�ingredients,�the�stay-true�formula�nourishes�and�gives�vibrant�color.

Key Customer Insight:Women�agree�it�can�be�difficult�to�find�a�product�with�multiple�benefits.�Glazewear�delivers�high�shine,�rich�color�and�instant�moisturization.

†Based on SymphonyIRI, unit sales of Lip Gloss in the Food, Drug, Mass Channels excluding Walmart, 26 weeks ending 7/1/12.

clear-view window

Model�is�wearing�Lava�Love.

Rich�Raspberry

Fiery�Red

8 9

Key Customer Insight:Lip crayons are one of the hottest new trends in makeup. Our lip crayons combine the coverage of a lipstick with the ease of a pencil. Plus, they’re infused with Vitamin E and Shea Butter for comfort-wear.

Quick Facts:-10 shades

- Shimmery finish

- No need to sharpen— just twist up for more product

$8 reg. price

Conversation Starter:“Lip crayons are THE hot new trend in lip products! You’ll love ours— no separate sharpener needed!”

Ultra Color Lip Crayon

Quick Facts:-14 shades

-One-swipe application

-Crease-proof wear

-“1–2–3–4” embossing for easy application$7 reg. price

Conversation Starter:“Did you know you can create a smoky eye for any occasion? Our coordinated, numbered shades make it easy to get the look! See more expert tips at avOn.com/MakeupStudio

True Color Eyeshadow Quad

APPLICATION TIPS: 1. Lightest: brow bone 2. Accent: inner corner 3. Medium: outer corner 4. Darkest: lash lines

123

4

Key Customer Insight:9 out of 10 women agreed, True Color Eyeshadow offers shades that complement their eyes and skin tone. Our quads simplify application with easy-to-follow numbered shades.

Featured shade: Reddy for Me

Featured shade: Emerald Cut

BE THE EXPERT

10 11

Quick Facts:-11 shades

-One-swipe application

- Crease-proof wear$6 reg. price

Quick Facts:-20 shades

- 3 finishes: matte, metallic, shimmer

-One-swipe application

- Crease-proof wear$4 reg. price

Conversation Starter:“Our duos are the ultimate time saver! Simply apply the lighter shade under the brow bone and the darker shade over your lid. It’s foolproof!”

Conversation Starter:“Try something new! Singles are an easy, affordable way to experiment with new shades. Plus, they’re compact and easy to take on the go.”

True Color Eyeshadow Duo True Color Eyeshadow Single

Key Customer Insight:She wants color payoff with a shiny finish all in one sweep. Duos deliver high-impact looks easily with expertly paired shades.

Key Customer Insight:Women like to wear eyeshadow that draws attention to the natural color of their eyes. Customers can use shades like Disco, Pearly White or Champagne as a simple highlighter to make their eyes sparkle!

Featured shade: Crushed Orchid Featured shade: Turquoise Glow

BE THE EXPERT

12 13

Quick Facts:-5 shades

- Shea Butter-infused formula

- Smudger included

- Can be sharpened using 3-in-1 sharpener

$7 reg. price

Quick Facts:-5 shades

-Formulated with 20% liquid-gel

- Can be sharpened using 3-in-1 sharpener

$8 reg. price

smudger

Key Customer Insight:Sultry, dramatic eye looks are on-trend, but not all eye liners are safe to use on the inner rim of the lower lid. Our Kohl Eye Liner can be applied along the inner rim of the eye, and contains Shea Butter for creamy, easy application.

SuperShock Gel Eye Liner PencilKohl Eye Liner

Key Customer Insight:It can be intimidating to apply bold shades with liquid eye liner. SuperShock gives her the intense color she craves in an easy-to-use pencil.

Conversation Starter:“With a built-in smudger, this liner does it all! It’s such a quick and convenient way to create a smoky look on the go.

Conversation Starter:“Don’t you love how eye liner can pump up the intensity of your eye look? You’re going to love the bold look you get with SuperShock, PLUS it’s so easy to apply!”

Featured shade: True Blue Featured shades: Aqua Pop SuperShock Gel & Kohl True Black Eye Liners

BE THE EXPERT

15

How to use: lock it

1. Grip at sides and remove mascara cap.

2. Rock brush from side to side to pull out.

3. Bend brush to desired angle and apply from root to tip.

4. Insert applicator until it locks in place.

rock itgrip it bend & brush

Lashes Look dArker, denser, and moRe drAMAtic foR 24 houRs.

14 Watch: Introducing mega effects mascara on youraVon.com

Quick Facts:- 2 shades

-avon’s 1st-ever Wonderbrush

-Corner-to-corner volume

-Puts 40% more mascara to lash*

-no clumps

- 12 different ways to apply (to top and bottom lashes)

-24-hour wear$10 reg. price

Key Customer Insight:Volume is one of the most desired benefits in a mascara. mega effects mascara delivers corner-to-corner panoramic volume.

Conversation Starter:“Have you ever seen anything like this? The Wonderbrush delivers phenomenal volume and is a whole new way to apply mascara!”

Mega Effects Mascara

*Compared to Avon’s traditional wire brush.

Wonderbrush* even formula across

all bristles. Phenomenal volume.

trAditionAl Wire brushes*Less even formula

distribution.

BE THE EXPERT

16 17

10 ways to sell makeup and earn:1. Wear the product 6. Use social media

2. Use the store map 7. Share how-to videos

3. Carry brochures 8. Use web office tools (yourAVON.com)

4. Distribute samples 9. Show Avon in the News

5. Order demos 10. Practice smart selling techniques

To learn more, watch: How to Sell Makeup & Earn (yourAVON.com)

Representatives who invested in samples

saw a 30% SALES INCREASE per campaign*

✔ Give free samples when delivering orders, and follow up for full-size sales.

✔ Throw a New Avon Makeup sample party. Use the Virtual Makeover tool

(AVON.com/makeover), so they can “try on” looks, in addition to sampling

the products.

✔ Create your own beauty sample bundles, featuring new Makeup, Skin Care

and Fragrance. Offer them as freebies to your best Customers, or to those

who spend a certain amount in brochure. It’s a great way to boost sales and

cross-promote!

TRUE COLOR EyEshadOw QUad

ULTRa GLaZEwEaR LIP GLOss

TRUE COLOR EyEshadOw dUO

ULTRa COLOR LIPsTICK

*Based on purchase of sample success packs in What’s New.

10 Tips for SucceSS Samples Drive SaleS

How to SELL MAkEup ANd EARN: ways to Sell

1918

After you watch the how-to videos featuring Lauren’s tips, post them to your social networks. It’s an easy way to promote the new makeup collection! Here’s how to share the videos:

Using the New Avon Makeup Collection, Avon’s Global

Celebrity Makeup Artist, Lauren Andersen recreated the

top 3 most requested makeup looks. Try them yourself!

Lauren is a leading beauty authority, whose makeup looks

are featured on the red carpet and in top fashion magazines.

Insider tip: The cat eye look is on trend. Use two eye liners for a look that really stands out!Sell: SuperShock Gel Eye Liner Pencil, Glimmersticks Liqui-Glide Eye Liner, Mega Effects Mascara & Ideal Flawless Invisible Coverage Liquid Foundation

Look #2: DimensionaL Cat eye

Insider tip:With shades ranging from Lava Love to Rich Ruby, you can help each Customer find her perfect red.Sell: Ultra Color Lipstick

Look #3: the PerfeCt reD LiP

Insider tip:Use the numbered shades to get a smoky eye look—effortlessly!Sell: True Color Eyeshadow Quad, Kohl Eye Liner & Mega Effects Mascara

Look #1: neutraL smoky eye

Go to yourAVON.com to watch these videos and more!

1. Access the videos on yourAVON.com. Click on the “share” icon at the top right corner of the video player to display the share options.

2. Share the video link by email or on social networks like Facebook or Twitter. Click “More” to display other ways to share these videos with your Customers.

SHARE VIDEOS to ENGAGE CUSTOMERS!

When posting the link to your social networks, you can use this Conversation Starter:“It’s easy to create the most popular makeup looks yourself!

I can help you get the look. Here are the products you’ll need...”

how to seLL makeuP anD earn: how-to Videos

Ignite Get the Look Cat Eye

Ignite Get the Look Cat Eye

Dimensional Cat Eye

Dimensional Cat Eye

20 21

Selling a lipstick?Suggest a lip liner and gloss.

+ + = $21

Selling an eyeshadow?Eyeliner and mascara pull the look together.

+ + = $24

ADD up the looks... ADD up the Customers!

$21 + $24 + $45 + $19 = $109 sales

Follow up for repeat purchases (4x per year)= $436 sales

$436 sales @ 40% Earnings

= $174 total potential earnings per Customer

Can these makeup looks get you to President’s Club?

Yes! Do the math with 24 Customers:

$436 sales x 24 Customers

= $10,464 sales $4,185 potential earnings

Sales based on Avon regular prices. Earnings based on 40% earnings level.

Selling a foundation?Complete the look with primer, concealer, blush and bronzer.

+ + + + = $45

Sell the lookS to MAXIMIZe eARNINGS!

Selling nail enamel?Add on with base and top coats!

+ + = $19

How to Sell MAkeup AnD eArn: Selling Complete looks

22 23

000

SHIMMER�Iced�Pink

CREAMDarling�Pink

CREAMPalm�Beach�Pink

CREAMCandy�Pink

SHIMMER�Intense�Plum

CREAM�Fiery�Red

SHIMMERPink�Watermelon

CREAMCrystal�Lilac

SHIMMERTickled�Pink

SPARKLERave

SHIMMER�Lavender�Diamond

CREAMMerlot�Glow�

SPARKLEApple�Cinnamon

SPARKLECitrus�Shine

CREAMCreamy�Nude

SHIMMERDazzling�Diamond

SPARKLEMocha�Latte

CREAMFuchsia�Frenzy

SHIMMERNude

SPARKLEPale�Peach

CREAMRich�Raspberry

CREAM��Tangerine�Gleam

CREAMClear

FINISHES:����▲ SATIN�����✧ SHIMMER���� ● SOFT�MATTE

● Proper Pink ✧ Twinkle Pink � ▲ Carnation �

✧ Dream Fuchsia � ● Very Violet✧ Frostiest Mauve �

✧ Tender Kiss ✧ Pink Dream

✧ Fuchsia Fever ▲ Beyond Pink � ● Hibiscus ▲ Hot Pink ✧ Silky Peach �

● Demure ✧ Sheer Nectar ✧ Wild Ginger ● Tangerine Tango � ✧ Enduring Sable

▲ Poppy Love ● Lava Love▲ Spiced Apricot ▲ Berry, Berry Nice � ▲ Red 2000 �

▲ Perfect Red ▲ Cherry Jubilee ● Scarlet Siren ✧ Frozen Rose● Rich Ruby �

● Toasted Rose✧ Cozy Mauve✧ Country Rose ✧ Rosewine � ▲ Rosedew �

✧ Wineberry ▲ Berry Bright ✧ Sparkling Mauve ✧ Sparkling Nude● Naturally Nude

▲ Blush Nude ✧ Canela Nacar ✧ Bronze Treasure ▲ Cashmere ▲ Rich Rum

▲ Brown Suede ▲ Buttered Rum✧ Rich Chocolate �

▲ Crush ▲ Sangria

✧ Golden Berry ▲ Wine with Everything ▲ Oxford Wine � ▲ Vamp �● Vixen �

✧ Iced Cocoa▲ Deluxe Chocolate

RefeRence Tool: Shades

ULTRA GLAZEWEAR LIP GLOSSULTRA COLOR LIPSTICK

ULTRA COLOR LIP CRAYON

Carefree�Coral Fresh�Fuchsia

Mauve�Model

Mod�Mocha Notice�Me�Nude

Pouty�Plum Reddy�For�Me

Risque�Rose�

Showstopper�Pink Sweetly�Pink

24 25

Intense Brown Aqua Pop Cobalt Plumful Blackout

True Black Graphite Midnight Deep Violet Intense Brown

SUPERSHOCK GEL EYELINER

KOHL EYE LINER

RefeRence Tool: Shades

SHIMMERBronze Luster

SHIMMERElectric Violet

SHIMMERGreen Dazzler

SHIMMERPearly White

SHIMMERMauved

SHIMMERTurquoise Glow

MATTECornflower

MATTEAqua

MATTEBeige

MATTEBlackest Black

MATTECement Grey

MATTEChampagne

MATTEBlack Brown

SHIMMERRoyally Bright

SHIMMERSatin Taupe

MATTESoft Vanilla

SHIMMERCopper

MATTEPlum Burgundy

METALLICDisco

METALLICMidnight Sparkler

TRUE COLOR EYESHADOW SINGLE

Mod Muse Purple Pop Glow Teal Berry Love

Romantic Mauves

Chcolate Sensation

Stone Taupes

Vibrant Spice Emerald Cut

Mocha Latte Urban Skyline

Purple Haze

Metal Eyes Steel Blues

TRUE COLOR EYESHADOW QUAD

Burgundy Berry

Bronze Sun

Enchanted Forest

Golden Riviera

Grey Matters

Healthy Glow Retro Glamour

Warm Cashmere Crushed Orchid Black Star

Almond Biscotti

TRUE COLOR EYESHADOW DUO

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Avon’s 1st Wonderbrush for panoramic volumemega effects Black and Brown Black. 10.00 each

Classic volumesupershock

Black and Black Brown. 8.00 each

VOLUMIZING LENGTHENING

Oversized lashes, maximum volume supershock max*Black and Black Brown. 8.00 each

Dramatic volume & lengthsuper Drama*Black and Black Brown. 8.00 each

Basic, waterproof volume, removable with soap & waterWash-off WaterproofBlack. 7.00

Stretch lashes to the extremesuperextenD extreme*Black and Black Brown. 8.00 each

Curls, lifts & lengthens to new heightssuperextenD infinitize*Black and Black Brown. 8.00 each

Gives the look of lash extensions**superextenDBlack and Black Brown. 7.00 each

**Based on those who expressed an opinion in consumer-perception study.

28 29

reference tool: avon mascara guide

*Available in Waterproof.

for

Shades and blendsRounded eyeshadow BRush2.99

Works with creamsCReam eyeshadow BRush 2.99

Creates precise even lines eyelineR BRush 2.99

For loose or pressed powderFaCe BRush4.99

Ideal to sweep on a glowavon Glow BRonzinG BRush4.99

Blends for even coverageall oveR KaBuKi FaCe BRush4.99

Perfect for applying & blendingConCealeR BRush2.99

Great on the goRetRaCtaBle lip BRush 3.49

For liquid or cream foundationFoundation BRush.5.99

30 31

ReFeRenCe tool: Brushes

Applies blush beautifullyBlush BRush5.99