TNS Media Intelligence/ Campaign Media Analysis Group September 4, 2008
Use Online Marketing Intelligence to Create the Perfect Campaign
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Transcript of Use Online Marketing Intelligence to Create the Perfect Campaign
AdClarityM E D I A I N T E L L I G E N C E
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USE ONLINE MARKETING INTELLIGENCETO CREATE THE PERFECT CAMPAIGN
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Duplicate their best performing strategy
Build on their successful campaigns
Avoid their failures
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Collect marketing intelligence on your competitors and top influencers so that you can:
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Find out how to plan and launch our perfect campaign:
Which Publishers or sites we should run our ads on?
Should we have geo-targeted campaigns? Where?
Monthly media budget?
Time of year?
Which creatives? Banners? Landing page?
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ADCLARITY AND SIMILARWEB - PUBLISHERS
Insight 1
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DailyMotion.com
Tripadvisor.com
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DailyMotion.com
Tripadvisor.com
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Which online publishers TripAdvisor is running their campaigns on
How many campaigns is TripAdvisor running with each publisher
How much traffic do they bring in to TripAdvisor’s website
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AdClarity combined with SimilarWeb
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ADCLARITY AND SIMILARWEB - GEO-TARGETING
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64.83%
2.3%
1.45%1.68%
1.89%
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1,771Campaigns
3,436Publishers
1,771Campaigns
3,436Publishers
1,771Campaigns
3,436Publishers
1,771Campaigns
3,436Publishers
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ISPIONAGE AND ADCLARITY
Insight 3
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Monthly website visits, and monthly ad budget?
Monthly Ad Budget
$-2,500,000
$0
$2,500,000
$5,000,000
$7,500,000
$10,000,000
$12,500,000
$1500,000
JUL AUG SEP OCT NOV DEC JAN2014
FEB MAR APR MAY JUN JUL1-21
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Display Ads Visits from Aug. 2013 to Jul, 2014
100,000
200,000
300,000
AUG ‘13 SEP ‘13 OCT ‘13 NOV ‘13 DEC ‘13 JAN ‘14 FEB ‘14 MAR ‘14 APR ‘14 MAY ‘14 JUN ‘14 JUL ‘14
Visits from Aug. 2013 to Jul, 2014
25,000
50,000
75,000
100,000
AUG ‘13 SEP ‘13 OCT ‘13 NOV ‘13 DEC ‘13 JAN ‘14 FEB ‘14 MAR ‘14 APR ‘14 MAY ‘14 JUN ‘14 JUL ‘14
Two-year trend
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JUL ‘14
Visits from Aug. 2013 to Jul, 2014
25,000
50,000
75,000
100,000
AUG ‘13 SEP ‘13 OCT ‘13 NOV ‘13 DEC ‘13 JAN ‘14 FEB ‘14 MAR ‘14 APR ‘14 MAY ‘14 JUN ‘14 JUL ‘14
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Insight 4ADCLARITY AND SEMRUSH
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Complimentary Companies
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The Importance of your Landing Page
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Discover what publishers your competitors are using
See how many online campaigns your competitors are running and where
Uncover new creative concepts that have high conversion rates for your target audience
Spot domain keywords that drive the most traffic to your competitors’ websites
Provides you with well-tested, high-volume and long tail keywords, including related terms
Discover new opportunities for referral traffic
Discover the most important traffic insights for any website
Identify growth opportunities online
Provides you with user engagement stats for website and mobile apps
Leverage your top competitors’ keyword research and campaign optimization efforts
Receive access to all of your competitors’ keywords
Receive access to competitors’ keyword search traffic, ads, ad positioning, and CPC data
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Phone: +972.3.604 0622 | Direct: +972 53 426 4524
Contact Jonathon Eshel, our Sales Manager
Phone: +972.3.604 0622 | Direct: +972 54 545 2855
Contact Odelia Preger, VP Marketing
OUR MEDIA EXPERTS WILL BE MORE THAN HAPPY TO SCHEDULE A DEMO WITH YOU. �
THANK YOU�
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