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Use of Social Media - University of California,...
Transcript of Use of Social Media - University of California,...
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Use of Social Media
April 10,2013
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A few topics to be covered • Social Media – definition • Interesting facts • What about email? • Examples of social media tools • What are others doing in the space? • Public vs. private • Principles of social media use
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Social media - definition
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Social media From Wikipedia, the free encyclopedia
Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks.
Wikipedia – Social Media, April 2013 http://en.wikipedia.org/wiki/Social_media
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Examples of Social Media
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How we use decentralized people-based networks to get
the things we need from each other
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Interesting facts:
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• 89% of students use social media
• 28% used social media to plan study groups/tutoring
• 33% completed assignment and class projects
• 17% learned about internships
• 15% communicated with faculty or advisors
National Survey of Student Engagement(NSSE) Annual Results 2012
19,000 STUDENTS FORM 42 COLLEGES AND UNIVERSITIES
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Higher expectations:
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Growing up online has shaped how teens and young adults receive, process and act on information. They expect communication to be:
Brief
Instant
Always On
They send one billion text messages a day
They don’t even remember B.G. (Before Google)
There are no office hours when you're always connected
Today’s 16-24 year olds have even higher demands.
Ologie: Social Media & Higher Education by Leigh Householder on Aug 06, 2009
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What about eMail?
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HERE LIES EMAIL NOT REALLY DEAD BUT USED BY KIDS ONLY TO TALK TO
* THE MAN *
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Top Social Media Savvy Universities
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Social Media – considerations
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Why do colleges and universities invest in social media?
Ologie: Social Media & Higher Education by Leigh Householder on Aug 06, 2009
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We must set a strategy
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Social Media Strategy
People
Objectives
Tools
Understand what your students and alumni are doing on the social web
Define what you want to accomplish
Decide what social technologies to use
Start with who you want to talk
to, not the technology you’ll
use
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Social Media – considerations
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• What are the issues you want to address with social media in your department, unit or teaching pedagogies?
• Articulate how individuals should or should not blend personal vs. processional views. We must have conversations with our staff.
• Clarify how the University's name or your school / college name should or should not be used.
• Provide guidance to departments on how to use social networking in a way that reflects positively on the University’s image and reputation.
• Develop social media acceptable use guidelines for departments so they can effectively communicate with students in the students’ medium of choice.
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Public vs. private • Blurring line between public and private.
• Are your comments or posts fair game?
• Am I always speaking as a representative of the University?
• Virtual comments often lose the context and history.
• Balancing our desire to share our ideas and holding virtual conversations with
the risk that anything we share can be taken out of context, removed from the conversation and evaluated in isolation (think, retweet)?
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Social Media Policy
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Many universities have stated guidelines for the use of social media.
Key elements: • Confidentiality • Privacy • Personal responsibility • Think before you post • Affiliation guidelines • Personal vs. university views • Accuracy • Transparency • Accessibility • Use of the University's name
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UC wide efforts
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UC PRIVACY AND INFORMATION SECURITY STEERING COMMITTEE REPORT, JANUARY 2013
Four recommendations it believes define an overarching privacy framework that will pave the way for an integrated approach to privacy
and information protection
Recommendations: 1. UC Statement of Privacy Values, UC Privacy Principles and Privacy Balancing
Process 2. Campus Privacy and Information Security Boards 3. Systemwide Board for Privacy and Information Security 4. Campus Privacy Official
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In the absence of a Social Media policy
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Remember some of our primary values: • Free speech • Academic freedom • Respect others and self – civil community • Transparency (how posted information should be used
by the University and others). • Privacy of protected information • Appropriate stewardship of UC resources • Excellence
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In the absence of a Social Media policy continued…
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• Good judgment and air on the side of caution and think before you TWEET!
• Refer to the UC Electronic Communication Policy
http://www.ucop.edu/ucophome/coordrev/policy/PP081805ECP.pdf
• Refer to the Data Classification Standard
http://security.berkeley.edu/data-classification
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Thank you!
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