Use of Social Media by the Library The White Paper Survey Findings Shafina Segon Head of Marketing,...
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Use of Social Media by the Library
The White Paper Survey Findings
http://bit.ly/LibrarySM
Shafina SegonHead of Marketing, South AsiaJournals & Online Resources
1
Why look at social media in the library?
• To benchmark how social media tools are currently being used in the library in a constantly evolving digital and social climate
• To prepare for the future role social media will play in a library and scholarly communication environment
• To inspire new approaches and share ideas on Social Media by creating and facilitating dialogue between our library partners
2
Methodology
• Focus groups in the UK, USA & India
• 10 telephone interviews
• Twitter party• Online survey• Desk research
https://storify.com/LibraryLantern/use-of-social-media-in-the-library/
3
Who responded to our survey?
4
By countryCountry
Respondents
Percentages
CountryRespondent
sPercentag
esUnited States 182 56.0% Chile 1 0.3%
United Kingdom
50 15.4% Finland 1 0.3%
India 12 3.7% Germany 1 0.3%Australia 7 2.2% Ghana 1 0.3%Ireland 6 1.8% Hong Kong 1 0.3%
South Africa 5 1.5% Indonesia 1 0.3%Spain 4 1.2% Israel 1 0.3%Brazil 3 0.9% Jamaica 1 0.3%
Canada 3 0.9% Japan 1 0.3%Malaysia 3 0.9% Lebanon 1 0.3%
New Zealand 3 0.9% Lithuania 1 0.3%Philippines 3 0.9% Moldova 1 0.3%Switzerland 3 0.9% Nigeria 1 0.3%
Czech Republic 2 0.6% Norway 1 0.3%France 2 0.6% Poland 1 0.3%Greece 2 0.6% Puerto Rico 1 0.3%
Hungary 2 0.6% Singapore 1 0.3%Italy 2 0.6% Slovenia 1 0.3%
Netherlands 2 0.6% Sri Lanka 1 0.3%
Pakistan 2 0.6% Sweden 1 0.3%
Portugal 2 0.6% Turkey 1 0.3%
Argentina 1 0.3% Vietnam 1 0.3%
Bahamas 1 0.3% Zimbabwe 1 0.3%
5
By institution type
Type of institution Respondents Percentage
Academic 262 78%
Public 21 6%
Medical 18 5%
Government 17 5%
Special Library 13 4%
Corporate 5 1%
6
By job role
Library administration
Training and Education roles
Collections, acquisitions, e-resources and subscription management roles
Communication roles
Digital information and services roles
Technical support
25%
24%22%
10%
9%9%
7
By audience size
How are libraries currently using social media?
9
Social Media in the Librarythe current reality
The importance of social media
Numberof socialmedia accounts
How often librarians post on social media
Managing social media accounts
Channels currently used
Librarians’objectives when usingsocial media
1010
Top 5 uses for social media in the library
• Events promotion 76%
• Library Services Promotion 72%
• Resources/collections promotion 70%
• Library refurbishment updates 63%
• Promotion of new acquisitions 61%
1111
5 least popular uses for social media in the library
• Highlighting subject specific information 38%
• Connecting with potential students 34%• As a teaching tool to promote information
literacy etc 22%• To promote courses 25%• As a research tool to locate official
documents 21% 12
The importance of social mediaRate how important the use of social media is in your library…
How long have you had asocial media accountin your library?
72%
1 2 3 4 5 6 7 8 90 10
13
Social Media in the Librarythe current reality
Numberof socialmedia accounts
How often librarians post on social media
Managing social media accounts
Channels currently used
Librarians’objectives when usingsocial media
The importance of social media
10 20 30 40 50 60 70 80 900 100
72%Librarians saying social media is important
14
Social Media in the Librarythe current reality
How often librarians post on social media
Managing social media accounts
Channels currently used
Librarians’objectives when usingsocial media
0 1-2 3-4 5-6 7-8 9+accounts
Numberof socialmedia accounts
10 20 30 40 50 60 70 80 900 100
72%Librarians saying social media is important
15
How often librarians post on social media
Never
Less thanonce a month
Once amonth
Two or threetimes a month
Oncea week
Two to fourtimes a week
Oncea day
More thanonce a day
16
How often librarians post on social media
Never
Less thanonce a month
Once amonth
Two or threetimes a month
Oncea week
Two to fourtimes a week
Oncea day
More thanonce a day
26%
20%
10%
13%9%
11%
5%
7%
17
How often librarians post on social media
Social Media in the Librarythe current reality
Managing social media accounts
Channels currently used
Librarians’objectives when usingsocial media
0 1-2 3-4 5-6 7-8 9+accounts
Two to four times a week
26%26% 20%20%
Morethan once
a day
10 20 30 40 50 60 70 80 900 100
72%Librarians saying social media is important
18
Managing social media accounts
How many people look after thesocial media accounts for the library?
Has your library implementeda Social Media policy?
No plans for implementation Planned Implemented
19
Social Media in the Librarythe current reality
Managing social media accounts
Channels currently used
Librarians’objectives when usingsocial media
0 1-2 3-4 5-6 7-8 9+accounts
1 2 3 4 5+account managers
notformalised
Two to four times a week
26%26% 20%20%
Morethan once
a day
None Planned Implemented
Social Media Policy
10 20 30 40 50 60 70 80 900 100
72%Librarians saying social media is important
20
Channels currently used
Please rate how often you use the following Social Media channels in the library:
21
Social Media in the Librarythe current reality
Channels currently used
Librarians’objectives when usingsocial media
0 1-2 3-4 5-6 7-8 9+accounts
1 2 3 4 5+account managers
notformalised
Two to four times a week
26%26% 20%20%
Morethan once
a day
None Planned Implemented
Social Media Policy
10 20 30 40 50 60 70 80 900 100
72%Librarians saying social media is important
22
Social Media in the Librarythe current reality
Promote events
Promote services
Promote resources
Customer feedback
0 1-2 3-4 5-6 7-8 9+accounts
1 2 3 4 5+account managers
notformalised
Two to four times a week
26%26% 20%20%
Morethan once
a day
None Planned Implemented
Social Media Policy
10 20 30 40 50 60 70 80 900 100
72%Librarians saying social media is important
23
86% 65% 39% 7%
75% 57% 42% 7%
71% 55% 42% 5%
58% 38% 19% 6%
Social Media in the Librarythe current reality 0 1-2 3-4 5-6 7-8 9+
accounts
1 2 3 4 5+account managers
notformalised
Two to four times a week
26%26% 20%20%
Morethan once
a day
None Planned Implemented
Social Media PolicyPromote events
Promote services
Promote resources
Customer feedback
10 20 30 40 50 60 70 80 900 100
72%Librarians saying social media is important
24
86% 65% 39% 7%
75% 57% 42% 7%
71% 55% 42% 5%
58% 38% 19% 6%
Social Media in the Librarythe current reality 0 1-2 3-4 5-6 7-8 9+
accounts
1 2 3 4 5+account managers
notformalised
Two to four times a week
26%26% 20%20%
Morethan once
a day
None Planned Implemented
Social Media PolicyPromote events
Promote services
Promote resources
Customer feedback
10 20 30 40 50 60 70 80 900 100
72%Librarians saying social media is important
25
Social Media in the Libraryfuture direction?
Will social media become more important to the library in the future?
The opportunities of social media
Thechallenges of social media
Will more roles dedicated to social media appear in the library in the future?
26
Social Media in the Libraryfuture direction?
Will social media become more important to the library in the future?
Will more roles dedicated to social media appear in the library in the future?Social media to become more
important in the future?More dedicated social media
roles in the future?
The opportunities of social media
Thechallenges of social media
27
The opportunities of social media
28
The challenges of social media
29
Future of social media
It's crucial to note that our upcoming wave of library patrons - students, colleagues, and staff - will be from this generation who are technologically sophisticated, well-connected on the social web, entrepreneurial, and oftentimes, impatient.
We will have to become more media adept; will need to learn advertising skills
Librarians will need at least some degree of digital literacy, and the willingness to see these channels as ways into the institution, as much as means to broadcast out of it.
We need to dive in on the teaching front – students are taking on the role as educators.
Future of social media: INDIA
We consider Google as one of the biggest enemies or as a complete threat of the library…It connects between knowledge and the user so basically this is going to be the biggest challenge for the libraries in the future
The students of library science should be trained on the various tools and techniques on adopting social media
I believe that the librarian in the future will have a definite social presence and this will be a factor in bringing the user back to the library
Librarians should always go along with the technology because otherwise you’re suddenly obsolete
Continuing the discussion
Visit http://bit.ly/LibrarySM to:•Read the white paper•View accompanying infographics•Browse full supplementary data, including analysis by librarian role and a copy of the survey•Further best practice guides will be available focusing on topics including measuring impact, customer service, and using social media as a teaching tool