Business Research Method’s

Topic:Use of Secondary Data in Research

Presented to: Mr. Ali AfzalPresented by: M.HashaamRoll No. : AM552381Class : MBA (B&F) 2nd SemesterPunjab Computer college, LahoreAllama Iqbal Open University, Islamabad

Acknowledgment

First of all thanks of Allah who is most beneficent and the most merciful

whose blessings are abundant and favors are unlimited.

It is my pleasure to acknowledge the guidance and support of my subject Teacher: Mr. Ali Afzal for her endless

guidance.I would also like to acknowledge

“Pharma Health Pakistan (PVT) Ltd.”

Summary

Secondary data can be a valuable source of information for gaining

knowledge and insight into a broad range of issues.

It complements, but does not replace, primary data collection and should

be the starting place for any research.

Introduction to Use of Secondary Data in Research

Research projects often begin with Secondary Data, which are gathered and recorded by someone else prior

to the current project.Secondary data usually are historicaland already assembled. They require no access to respondents or subjects.

Use of Secondary Data in Business Research

Secondary Data

Internal

Ready to useRequire Further

Processing

External

Published

Material

Computerized

Databases

Other sources

Use of Secondary Data in Business

• Identify the problem• Better define the problem• Develop an approach to the problem• Formulate an appropriate research

design (for example, by identifying the key variables)

• Answer certain research questions and test some hypotheses

• Interpret primary data more insightfully

Case StudyUse of Secondary Data in

Pharma Health Pakistan (PVT)

Ltd.

Introduction of Pharma Health (PVT) Ltd.

Pharma Health was founded in 2003 by a seasoned management team with extensive experience in early stage

Health Care companies.About Company:

Pharma Health is the market leader in field of dermatology. It is covering

almost the major therapeutics in the field of dermatology and serving the

nation by leaps and bounds.

Mission of Pharma Health (PVT) LtdMission Statement

To improve the quality of life for patients around the world through the

manufacturing and distribution of trusted and branded pharmaceuticals in

all the therapeutic segments. By developing quality Pharmaceuticals

specially designed for the ailing community in the countries like sub

continent and Africa, we can solace the pain and trauma of our fellow beings and

considerably at an affordable price.

Use of Secondary Data in Pharma Health Research

Resources of Secondary Data• Field Force• Vendor’s• Published statistics; census, housing,

and social security data• Distributor’s• Published Text; analysis by experts

and reports• Media

Uses of Secondary Data

Support Primary ResearchSave TimeLow costTo get Advantage over competitor’sIdentify the problemBase for Primary Research

SWOT of Pharma Health (PVT) Ltd.

Strength's Low Price Save Time Basis for

Comparison Support primary

research

Deficiencies‘o IncompleteoOut-DatedoNot-Accurate

SWOT of Pharma Health Pakistan (PVT) Ltd. ...

Opportunities

Purpose Completion

Base for Primary Research

Threat’s Wrong

Information Low Quality Biasness

Conclusion

I conclude that, the use of secondary data offers many advantage’s to the Pharma

Health. It is important for the Pharma Health to identify, reduce, and manage the disadvantages that are accompanied by use of

secondary data.

Recommendation’s

I will recommend that Pharma Health should prefer to use data which is accurate, high

quality, and current.Search for secondary data

should be as such which reduce need of Primary Research.