USE OF GEOGRAPHICAL DATA WITHIN

NEDBANKThe importance of using geographic data in making better strategic business decisions

By Katy Bariamis

Image business people have of

GIS

NEDBANK ATM FOOTPRINT

NEDBANK BRANCH FOOTPRINT

It’s important to get the business to understand that GIS is not just

points on the map

BUT GIS is so much more

Data mining makes up 70 - 80% of the

total time

A good GIS team needs 4 things.

• Well trained GIS champions

• Access to data• Access to GIS

software tools• Input into the

business strategy

How do we answer a business question?(A practical example)

We need to Gather the data

We need to Analyse the

data

We need to Combine the

data

We need to Display the

results

Sales per Branch

Branch Locations

Customer Locations

Branch to Customer Route Distance

How do we answer a business question?(A practical example)

Is the customer catchment area the same as what we initially

thought?

Notice the hotspots of how far customers travel to use the

branch

What impact does this have on both the branch and the

customers?

Additional Geographical

Analysis

Nedbank

Site Selection

Staff Resource Allocation

Staff Impact Analysis

Site Selection

We also provide business areas with a geographical area reports electronically

This allows them to understand the dynamics of an area where they want to go into as well as the various influencing factors unique to that geographical area

Staff Resource Allocation

Do we have enough Sales people on the ground??

Do these branches have to

right people selling the right

products?

ClientsVs

Branch Head Counts

Staff Impact Analysis

Geocoding our staff members residential locations helps us to:

1) Identify the potential impact on staff members through office movements and consolidations

2) Understand high density areas for potential transportation initiatives.