ENTERTAINMENT SOLUTIONS FOR SME

About

WEB DEVELOPMENT

MOBILE DEVELOPMENT

GAME DEVELOPMENT

ENTERTAINMENT

Clients

+ Micro-enterprises

• Few employees

• Important role of the owners

• Direct relationships owners-clients-employees

• Limited market share

• (Usually) lack of a marketing department

SME (Small & Medium Enterprises)

SME Requirements 1 2 3

Owner requirements

Web presence Web presence Web presence + ?

Development “Home made” Low quality HTML

Professional Higher quality Dynamic website e-Commerce

Professional Higher quality Dynamic website ?

ADV Offline Offline Online (low)

Online

Audience Low expectations

Medium expectations

High expectations

Some entrepreneurs try to define the best, the most innovative and cost effective solution to communicate with their clients and potential clients.

HOW?

1. Web 2.0 & Social applications

2. SaaS

3. Mobile Applications

4. Advergames

Solutions?

1. To analyze

2. To keep an eye on the market

3. To invest in R&D

4. To adapt and to be dynamic

The role of the DEVELOPER?

Case studies

1. Couchlove.com // social app

2. MMS Event // saas

3. Castello Malvezzi // mobile app

4. Zuuvu and advergames // gaming app

Cytavision is a semi-government organization. It was established with the aim of providing, maintaining and developing a comprehensive telecommunications service, both nationally and internationally. Cytavision is considered to be the Leading provider of integrated Electronic communications services in Cyprus.

Couchlove.com

• TV • Voice • Data • Mobile

• to create a social application to engage their audience;

• to collect personal information for marketing purposes (profiling, emailing, etc);

• to analyze the tastes for their users;

• to define a simple but effective campaign using internet;

• to test Facebook as a tool for future campaigns

Objectives

• simple questions and simple answers

• simple dynamics, to be suitable for any type of user

• simple sharing

• rewarding

How to achieve the objectives?

• to allow users to configure their own couch;

• to analyze, according to the selected patterns, the personality of each user;

• to advise in accordance with their personality some relevant tv channels;

• to allow users to share their couches by email, twitter, facebook ;

• to vote and to be voted ...couch;

• to take part to a competition to win a TV and a decoder.

The idea

• LAMP

• Flash

• Facebook API

• Twitter API

Technologies

Technical overview

Technical overview

• 2200 registered users

• 1200 weekly active users in Facebook

• 6500 share on Facebook

Results (after 7 days)

MMS event is a one-person company based

in Sweden. The idea was to conceive a SAAS

application allowing event organizers with a

simple and fully customizable application

enabling attendees to broadcast pictures

taken by their handsets on flat screens, web

sites and mobile devices.

MMS Event

The service is addressed to:

•exhibitions •parties •weddings •conferences

Business model * rent the software per day * revenue sharing on short-code MMS

MMS Event

WEB SITE

SAAS iPhone APPLICATION

Features

admin client user

•Add clients • Subscription period * Change client settings * Set the price for incoming MMS •Set the templates the customer can use • Set if clients can use SMS or MMS

• Backgrounds • Embed the slideshow in his website • Choose MMS and SMS templates • Choose transition effects, timings, etc • Set texts • Add adv screens • Approve MMS/SMS on/off • Download SMS/MMS

• Backgrounds • Embed the slideshow in his website • Choose MMS and SMS templates • Choose transition effects, timings, etc • Set texts • Add adv screens • Approve MMS/SMS on/off

SAAS

Graphic user interface / website

Graphic user interface / SAAS

Graphic user interface / SAAS

Graphic user interface

Technologies

WEB

• LAMP

• Flash

• XML

• MMS gateway integration

iPhone

• Objective C

• XML

Castello Malvezzi

Castello Malvezzi is a high-level Italian restaurant hosted in a 14 century castle and surrounded by 30.000 meters of park. Besides the suggestive and ancient environment, its hold by a innovative management which focus very much on new technologies and social media marketing. The requirement was the development of an interactive menu with social features for their elite clients.

Requirements

• interactive menu on iPad

• social media interactions

• offline functioning of the application

• synchronization

• not public application

Solutions

• Design compliant with the style of the restaurant style and their corporate identity

• Simple UI to allow even non skilled people to use it

• Not publishing on App store but ad-hòc build

• Sync via plist (xml) to allow the application to update the app and to allow the offline functioning

GUI

GUI

GUI

Technologies

• Objective C

• LAMP

• Facebook API for iOS

• XML

Why?

• To offer to the guests of the restaurant a new experience

• To communicate they are innovative

• To be one of the first restaurants with such a type of application PR

Gaming platform

We have conceived a flexible gaming platform featuring:

• SP&MP games

• Accounting system

• Incentive tools

• 1vs1 matches

• Tournaments

• Social tools

• Casual • Skill • Incentive • Social

Objectives

• Modular solution to build gaming solutions (portals, applications, etc)

• “All in one”: platform + games + business model

• Catalog of advergames

• Marketing tool

Technologies

• LAMP

• Flash

• Payment gateway integration

• Multiplayer socket (JAVA)

Zuuvu

Games

Games

Why using advergames?

• Higher interactivity with the brand, including competitions

• Uniqueness: every brand is different, so the advertising

• Virality

• Higher exposure compared to banners

Markets are Conversations (the cluetrain manifesto)

Thanks

www.outsourcingfarm.com