In what ways does your media product, Use Develop, or Challenge forms and conventions

of real media products

Theorist Andrew Goodwin states that there are 5 key aspects of a music video that the

audience should look out for;

• The Beat of the Sound• The Narrative, Concept or

Performance• Star Image• The relation between the visuals

and the song• Technical Aspects of the music

video

How our Music Video uses the forms and conventions of real media products.

In Hip Hop Videos There is usually some link between the Lyrics and the visuals, due to the narrative not being the biggest element to a Hip Hop Video. In our music video you can often see a link between the lyrics and visuals .

Nicki Minaj- Superbass ‘He always in the air but he never fly coach’

Forward- ‘Im just one in a million so pick and choose’

‘Look Ma No hands’

Also in Hip- Hop videos , there are many close up shots of the artist, this is in order to show domience and power, this is also visible in our music video where there are many close up shots of our artist.

Hiphop videos often have many low angle shots to show the artists power over the situation, in our

music video we feature low angle shots of ‘Michael’ to show the power he has over his life now which

matches to our song lyrics.

How our Music Video develops the forms and conventions of real media products.

• In Hip Hop music videos the clothing is generally sporting attire, often loose and baggy, to the strength of the artist, or something very casual whichfollowed by some shots of working out in the music video.

However in our music video we don’t see the artist always wearing loose clothing infact he is

often seen to be wearing a suit to show his transitions, whilst we still kept scenes of him

working out.

Usually in Hip Hop videos there is great male dominance and they are often seen to be with

their posse in order to show their power, however we developed this by having only one

male artist and one female artist which is interesting since usually the female is seen to be highly sexualized, however we wanted to switch

this around to represent the idea of equality between the females and males

Voyeurism is used greatly within Hip Hop music in order to attract males attention, however due to our target audience being male and female we

developed the voyeurism so that instead of being used to sexualize women, we used it to attract our

audience to the story behind our song.

How our Music Video Challenge the forms and conventions of real media products.

In hiphop music video’s, the storyline often is centred around getting drunk, parties and sex,

however in our music video it presents a inspirational storyline about ‘pushing forward’

and changing your life around Something which many young adults and youths can relate to.

Furthermore in Hip-Hop videos we often see references to wealth and jewelry to signify

wealth and status however we didn't’t want this to be the main focus of our video as we believed it would take away from the messages our music

video presented.

How our Magazine Advert use the forms and conventions of real media products.

Usually Magazine adverts, in particular the Hip-hop genre, use social medias to show a interaction between the artist and the audience. In our magazine advert we have also done this by putting links to the twitter, Facebook and instagram aswell

as website of the artists, in order to show a connection between them and the audience.

Also in magazine adverts a typical convention in the Hip Hop genre is that the artist is the main focus

with often little or nothing going on in the background, we also wanted to incorporate this to make sure that our artists are the main center of

attention.

How our Magazine Advert Developed the forms and conventions of real media products

Usually in Hip Hop magazine adverts we can see that the artists are usually center of the magazine advert however we developed this by putting our artists to the left of the ad, we believed that by doing this it would allow us more text space and we wanted the promotion of the album to

be the highlight therefore we thought this would look more effective.

How our Magazine Advert Challenge the forms and conventions of real media products

We used a promotional offer featured on the magazine advert which hasn’t been seen in

many hip hop adverts, this is because we believe this will make the marketing campaign more

effective and encourage purchase of the album

How our Digipack used the forms and conventions of real media products

Barcode was included to match up to the conventions of a digipack and make it look like a

more realistic product which could be sold.

Colour schemes and themes were consistent throughout; we took inspiration from Rihannas

Digipack where we can see a clear theme throughout each panel in the product.

How our Digipack developed the forms and conventions of real media products

The use of font is different to most hip hop, we kept it a lot simpler and instead of conventionally putting the text across

horizontally we put it vertically. We used subtle colour schemes so that it doesn’t take away

focus from the artist .Despite most hip hop albums having bold bright digipacks

with a lot going on we thought that less is more and we kept our images simple to coincide with the simplicity of the

album.

How our Digipack challenged the forms and conventions of real media products

Often the digipack will show both artists at the front, however we placed it so that one artist is at the front and one is at the back cover of the

digipack this is different to conventional hip hop digipacks since they usually include the artist

only at the front.