Gamification in Retail with Augmented Reality

USE CASES

Prepared by Augmented Pixels http://augmentedpixels.com

Lego ConnectDescription:LEGO® Connect is a LEGO shopping and product discovery application. LEGO® Connect turns the printed page into a portal for digital content- web pages, video and 3D experiences. LEGO® Connect offers one simple, primary screen to activate every type of interaction with seamless utility. LEGO Connect app is LEGO's vision of the "integrated omni-channel". Video - http://youtu.be/rJ4I-_TkGbE Results:- 24,000 return users that spend between four to ten minutes interacting with this app.- This app has received solidly positive feedback from LEGO's customers, earning a Google Play rating of 4.5 of 5 stars.

https://www.vuforia.com/case-studies/lego-connect

Super Hero Augmented RealityDescription: Marvel and Walmart partnered up on the Super Hero AR which is both a game and in-store experience. The game, which lets users act as any one of six super heroes and fight enemies overlaid on top of your real world, starts with just one super-hero ready to play: Hawkeye. To play as the other heroes like The Hulk and Iron Man users need to visit the local Walmart and point their smart phones at the “target image” on one of the many Avengers placards around the store.Also the app allows taking a photo with the favorite Marvel character by pointing the mobile device at special hero placards in the store.

Video - http://youtu.be/dXpZ7niGgIY

Results• Over 500,000,000 online impressions.• Over 1000 news and web articles written about

strategy and campaign.• Listed in the Top 10 Free Entertainment Apps in the

App store.

https://www.vuforia.com/case-studies/super-hero-augmented-reality

Heinz Tomato Ketchup Description:Heinz launched a 12 week augmented-reality app trial for its Tomato Ketchup brand.Users of the free app for Apple and Android smartphones and tablets, created with augmented reality technology, wereable to ‘unlock’ a pop-out recipe booklet when the camera is placed over the product, with the recipes featuring Heinz Tomato Ketchup.

Features:- Exclusive content via 3D animated recipe book. - Consumer engagement with daily competition. - Downloadable content refreshed weekly.

Video - http://youtu.be/GbplSdh0lGU Results: - 804 758 scannings of the package- 267 662 unique users

https://blippar.com/en/about#prettyPhoto[gallery]/0/

Juice BurstDescription:The Juice Burst augmented reality app allows to watch exclusive videos, gives users opportunity to win prizes, includes poll to collect consumer’s preferences, as well as take a picture and share with friends. Results:- Average interaction time – 1.8 mins- 241 070 scanning of the package- 91 777 unique users- 2.6 average scans per user

https://blippar.com/en/about#prettyPhoto[gallery]/2/

Nestlé ChamytoDescription:A custom application for Chamyto allowed usera to use the trading card as the controller. The webcam image was processed to detect the movement of the trading card, which enables the player to lead his hero through the different adventures. For example, the player could navigate an astronaut through an asteroid field and collect points in the process. With those points the players were able to win prizes.

Results:- Over 170.000 visits- More than 20.000 customer registrations

http://www.metaio.com/customers/case-studies/nestle-chamyto/

deCiderDescription:Bulmers, one of the leading premium bottled cider brands, launched the augmented reality app for the one of their products – deCider. The app allowed users to win prizes and engage with their friends in real time by tapping into what's happening in venues around the country and create a great night out. Users simply needed to download the app and scan their promotional Bulmers Pint Bottle to reveal the 3D animations. From the label consumers were able to enter a code with which they can later win one of 17 trips for two to The Big Apple. In a second phase people could use the app as an event planner and enjoy a range of venues and happenings throughout Ireland. Video - http://youtu.be/YXHndQTapos Results: - the campaign hit over 10.000 downloads in one month

http://www.metaio.com/customers/case-studies/bulmers/

The Dream Play ToysDisney has teamed up with toy company JAKKS Pacific and Patrick Soon-Shiong (known as the wealthiest person in Los Angeles) to develop its first augmented-reality toys, which will allow children to virtually interact with its well-known characters. The Dream Play toys are able to trigger animations on the device’s screen.

By pointing the device’s camera on the toy, users will be able to see amusing animated characters, for example, “fairies appear to glide in and out of buildings, animated critters start playing musical instruments, mythical characters prance on a toy piano’s keyboard.”

Video - http://youtu.be/VoGuSQsm1sw

http://agbeat.com/tech-news/disney-dream-play-augmented-reality/

Magna Color 3D MagicUsing a smart phone or a tablet, users can launch the free Magna Color App and scan their completed stencils to see their designs jump off the screen! They can create their own in App portfolio and store all your completed Magna Color artwork to view and share with family and friends.

Augmented reality allows to bring the fish, created with a game, to life in 3D so that it can live within special Magna Color aquarium!

Video - http://youtu.be/TGgExZNlLxM

http://www.ad-dispatch.com/portfolio/magna-color/

Halo: King of the HillThe free app, entitled Halo 4: King of the Hill Fuled by Mountain Dew and Doritos, was roll out internationally on iOS and Android.

The App is a location-enabled shooter. Players earn “supplies” freely over time, which can be spent to boost their standings on any 7-11 location’s leaderboard. Users can boost their supply total further by scanning bottles of Mountain Dew or bags of Doritos. If a player tops a 7-11's leaderboards, they're one step closer to a prize. Video - http://youtu.be/hZMtsMLtM6c

http://www.ad-dispatch.com/portfolio/superhero-ar-cinema-ad/

Solar System 3D ChartThis Augmented Reality app infuses Solar System wall chart and allows children to learn, interact, and have fun all at the same time. This durable wall chart comes packed full of intricate 3D animations, amazing videos, informative read-alongs, games, etc. The child can have the opportunity to have a personalized learning experience packed full with engagement and excitement. He can interact with augmented models in his environment, explore the information within, or brace himself for an intriguing session of questions that will test the knowledge of the planets. Additional videos accompany each of the planets, as well as fully voiced narration for nearly every fact provided in text!

Video - http://youtu.be/U-5ve5Lx6w8

https://popartoys.com/shop/3d-solar-system-wall-chart/