USC Marshall Graphic Identity Program · USC Marshall Graphic Identity Program The minumum required...
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1 Academic Unit Logotypes with Sub-unit e USC Marshall Graphic Identity Program has been designed to allow each academic unit—with all of its various departments, programs, institutes and centers—to have the flexibility to represent themselves in unique and compelling ways. In this identity system, the university is always represented with the USC monogram. e academic unit is represented prominently with either the donor’s name (or the discipline name for non-named units). e specific departments, programs, institutes, centers and offices are to be represented by a descriptor line, set just below the university monogram and academic unit descriptor. e department, program, institute, center or office name can also be used independently from the logotype in large and small formats. However, to maintain consistency, the identity system prohibits the use of any additional iconography, marks or artwork in conjunction with any academic or sub-unit logotype. Approved identity elements, such as the university shield or seal can be used as supporting art, but should always be clearly isolated from the academic or sub-unit logotype. The sub-unit designator is set in Adobe Caslon Pro italic to match the rest of the logo- type but stand apart. Its color should always match that of the USC monogram in the logotype to further reinforce the connection of the sub-unit to the university as a whole. The informal sub-unit logotypes (both horizontal and vertical) contain the University’s monogram, the school name and a larger sub-unit descriptor. These logotypes should be used on applications where its appropriate for the sub-unit to be the focus on merchandise items. for which space is limited and print media such as campus event posters and publications that are geared toward an internal audience. Cardinal Background Gold Background Black Background Black Background Black Background, Grayscale Approved Color Combinations e legibility and distinction of all USC academic unit logotypes is very important. To ensure visibility, always separate academic unit logotypes from surrounding elements and never place them over an image or patterned background. Using USC Marshall Executive MBA Program as an example, this page provides guidelines for approved color combinations. USC Marshall Graphic Identity Program Horizontal Formal Configuration Approved Color Combinations Horizontal Informal Configuration
Transcript of USC Marshall Graphic Identity Program · USC Marshall Graphic Identity Program The minumum required...
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Academic Unit Logotypes with Sub-unit
The USC Marshall Graphic Identity Program has been designed to allow each academic unit—with all of its various departments, programs, institutes and centers—to have the flexibility to represent themselves in unique and compelling ways. In this identity system, the university is always represented with the USC monogram. The academic unit is represented prominently with either the donor’s name (or the discipline name for non-named units). The specific departments, programs, institutes, centers and offices are to be represented by a descriptor line, set just below the university monogram and academic unit descriptor.
The department, program, institute, center or office name can also be used independently from the logotype in large and small formats. However, to maintain consistency, the identity system prohibits the use of any additional iconography, marks or artwork in conjunction with any academic or sub-unit logotype. Approved identity elements, such as the university shield or seal can be used as supporting art, but should always be clearly isolated from the academic or sub-unit logotype.
The sub-unit designator is set in Adobe Caslon Pro italic to match the rest of the logo- type but stand apart. Its color should always match that of the USC monogram in the logotype to further reinforce the connection of the sub-unit to the university as a whole.
The informal sub-unit logotypes (both horizontal and vertical) contain the University’s monogram, the school name and a larger sub-unit descriptor. These logotypes should be used on applications where its appropriate for the sub-unit to be the focus on merchandise items. for which space is limited and print media such as campus event posters and publications that are geared toward an internal audience.
Cardinal Background
Gold Background
Black Background
Black Background
Black Background, Grayscale
Approved Color Combinations
The legibility and distinction of all USC academic unit logotypes is very important. To ensure visibility, always separate academic unit logotypes from surrounding elements and never place them over an image or patterned background.
Using USC Marshall Executive MBA Program as an example, this page provides guidelines for approved color combinations.
USC Marshall Graphic Identity Program
Horizontal Formal Configuration
Approved Color Combinations
Horizontal Informal Configuration
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Clear Space and Minimum Sizing
The legibility and distinction of all USC academic unit logotypes is very important. To ensure visibility, always separate academic unit logotypes from surrounding elements and never place them over an image or patterned background. The area of isolation, or minimum required clear space, surrounding the logotype should be either half or a quarter of the logotype’s height on all sides as shown below. Do not allow any other graphic elements to penetrate this area of isolation.
Alternate Logo Configurations
A vertically stacked versions of the USC Marshall and Sub-unit Identity are acceptable for use in specific situations. These configurations are to be used only when the standard horizintal versions are not practical. Examples are shown below.
USC Marshall Graphic Identity Program
The minumum required space around horizontal logotypes should be half the logotype’s height on all sides as shown above.
Proper clear space for use on all sides is shown above.
This formal and informal logotype with sub-unit should not be sized smaller than 1.75 inches in width. This is the limit of legibility for the sub lines. No maximum use restriction.
1.75”
Stacked Configurations
Clear Space Examples
Minimum Spacing Examples
USC Marshall Sub-unit Formal Stacked Version
USC Marshall Sub-unit Informal Stacked Version
The vertical informal sub-unit logotype should be used on select applications such as social media logo fields and posters where space is limited and a vertical configuration is optimal to ensure readability.
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Incorrect Uses
The academic unit logotypes, as shown here using USC Marshall Executive MBA Program, should not be altered in any way, such as extending, condensing, outlining, adding borders, special effects or drop shadows, or attaching other icons. These are a few examples of incorrect usage.
USC Marshall Graphic Identity Program
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Typefaces
Consistent use of a specifically selected family of typefaces will result in a visual style that is more recognizable to our external audiences. We strongly recommend these typefaces for use in print and collateral material.
Adobe Caslon Pro Regular1234567890Adobe Caslon Pro Italic1234567890Adobe Caslon Pro Bold1234567890Adobe Caslon Pro Bold Italic 1234567890
National Light1234567890
National Light Italic 1234567890
National Regular 1234567890
National Regular Italic 1234567890
National Bold 1234567890
National Bold Italic 1234567890
National Extrabold 1234567890
Serif typefaces
Sans serif typeface
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USC Marshall Graphic Identity Program
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Application Examples
When it is necessary to feature the sub-unit descriptor more prominently, that descriptor (set in Adobe Caslon Pro Italic or National) may be separated from the formal and informal academic unit logotypes. However, the formal or informal academic unit logotype must always appear clearly in the design. Possible applications for which a separation is appropriate include but are not limited to departmental print and collateral materials, Web sites and event posters.
USC Marshall Graphic Identity Program
LEARN MORE AT
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CONTACT US:
Tel: (213) 740-6697Email: [email protected]
Master of Science
in Business Analytics
Harnessing the power of big data to launch
high-impact careers
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Application Examples
Additional examples of print and digital materials are shown here for visual reference.
USC Marshall Graphic Identity Program
USC Marshall Diversity WeekendOctober 24, 2014: Game Changers II ConferenceOctober 25, 2014: Spotlight on USC MarshallLEARN MORE AT
marshall.usc.edu/mba/diversity
MBA ADMISSIONS Email: [email protected] Phone: 213-740-7846
Our best wishes to
Barry HoevenWho embodies the true spirit of a Trojan —
Always FIGHTING ON!Congratulations on all of your accomplishments,
from your friends at the USC Marshall School of Business
3 3 R D A N N U A L
SEC and Financial Reporting Institute ConferenceThursday, June 5, 2014The Langham Huntington Hotel Pasadena, CA
S P O N S O R E D B Y
SEC and Financial Reporting Institute Leventhal School of Accounting University of Southern California
SAVE THE DATE
K E Y N O T E S P E A K E R
Christopher CoxPresident, Bingham Consulting LLC Partner, Bingham, McCutchen LLP
To register, please visit:uscsecconference2014.eventbrite.com
USC Leventhal School of Accounting3660 Trousdale Parkway ACC 101Los Angeles, CA 90089-0441
Phone: (213) 740-4838Fax: (213) 747-2815Email: [email protected]
Participant ProfileClass Size 56Countries Represented 11–15Median GMAT 630Average Age 33Average Years Work Experience 10Advanced Degrees 29%Married Students 57%
Undergraduate Majors
l Business 25%l Science & Engineering 41%l Humanities & Social Sciences 20%l Economics 9%l Computer Science 5%
Pre-MBA Career Industries
l High Tech/Engineering 17%l Financial Services/Banking 22%l Media/Entertainment 5%l Real Estate 4%l Consulting 9%l Government 4%l Consumer Services/CPG 36%l Education/Non-Profit 3%
Participants By Region
l Asia & Middle East 60%l North America 26%l Latin America 8%l Europe 6%
Contact us:IBEAR MBA ProgramMarshall School of Business837 Downey Way, STO 300Los Angeles, CA 90089-2631(213) 740 7140(213) 740 7559 Fax
[email protected] Twitter: @uscibearmbaWeb: marshall.usc.edu/ibear
Application Deadlines
Applications accepted on rolling basis from October 15 – March 15.
Interviews are mandatory
Decision notification monthly, October onwards
Apply online at: marshall.usc.edu/admissions/applyonline
Full-Time, One-Year Accelerated, International MBA Admissions Profile
25%
41%
20%
9%5%
17%
22%
5%9%
36%
4%4%
3%
60%26%
8%
Program Highlights
– 12-month full-time program from July to July – Delivered at USC’s Los Angeles campus – Designed for mid-career professionals – Work experience from 6 to 25 years – Global focus – Dedicated career advisor – 4 ½-month management consulting project with international component
– IBEAR Global Business Fellow scholarship awards for international and U.S. participants
– Housing subsidy at on off campus desirable Westside location
– IBEAR Distinguished Graduate Scholar awards for post-IBEAR graduate study at any USC school
Representative Countries
Australia Brazil ChileChinaColombiaFrance Germany GreeceIndia
IndonesiaIranJapanKoreaMexicoNigeriaPakistanPeruRomania
RussiaSaudi Arabia South AfricaSwitzerland TaiwanThailand Turkey United KingdomUnited States
A Lifelong and Worldwide Trojan Family 335,000 Strong
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