USB Executive Development
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Transcript of USB Executive Development
EDUCATION | USB EXECUTIVE DEVELOPMENT
OBJECTIVE:
▪ Drive signups and create awareness of event, while targeting a niche market
▪ Differentiate USB-ED as a frontrunner in a crowded marketplace
▪ Leverage compelling content to build trust and credibility
SOLUTIONS:
▪ Launch Sponsored InMails to target niche audience
▪ Develop a thought provoking and content driven campaign • Use Sponsored InMails
to connect directly with a relevant audience
RESULTS:
6,677InMails Sent
Reaching a significant
portion of the targeted
audience, and received
24% added value sends
37,73%Open Rate
The Sponsored InMail
campaign drove
response rates of over
37%.
Click-through rate of 30,25%
for USB ED InMail, more than
4x industry benchmarks
30,25%Click-Through Rate
Business management of projects is a unique topic and we (USB Executive Development) wanted to hold an event in Johannesburg for the senior director who is responsible for mega projects especially in the infrastructure and transport industries. Using LinkedIn allowed us to create a targeted campaign for this unique individual with a 1-1 a approach as opposed to 1-many. We were overwhelmed at the response and even expanded our event to reach more individuals than planned. It's is fair to say that the morning's discussions were fruitful as the correct minds were in the room and this success is attributed to Linkedin inmail.
Brigitte Roediger
USB Executive Development Marketing Director