Usain Bolt & Knight-Rider– the future of mobile and betting

Gaming Industry Summit 2015

Christina Thakor-Rankin1710 Gaming Ltd

In the next 5 years

90% of industry growth will be via

mobile

• Mobile Payments & Contactless

• Biometrics & Responsible Gambling

• Augmented Reality & Advertising

• Beacon Technology & Marketing

• Virtual Reality – Multi-channel experience

• Next Generation interactive betting

• Voice activated betting

Discussion Points

Apple v Samsung

Cash to Cashless

Replace CIP & PIN with contactless:

Add contactless to gaming machines:

• Maximum transaction value (UK £20) = automatic pre-commitment

• High fraud risk – no refund to contactless currently

• Signal strength results in accidental credits to close machine

Add mobile wallet to gaming machines:

• One tap removes natural ‘reality check’ of in-putting card/details for each new deposit

• Lower risk of fraud

Contactless in land based environments could be intercepted

Fingerprint Technology

Iris (IOM*) Recognition

• Iris is the MOST unique feature of a human being

*IOM = Iris on the Move

Biometrics – Benefits?

PROS:

• Secure and unique log-in / authentication for online accounts

• Reduces duplicate accounts and risk of fraud

• Can support land-based self-exclusion scheme at entry level

CONS:

• Technology can be expensive

• New technology so may include flaws and bugs at the start

• Fraudsters will find a way to manipulate using edge cases

Augmented Reality (AR)

Real-time view of the real physical world which is altered, enhance or supplemented by computer generated information

Additional information, features or functionality superimposed on the real world and everyday things

Augmented Reality & Advertising

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Beacon technology

• Location based customer targeting

• Customer downloads app – beacon detects app – message triggered

• Operates using BLE (Bluetooth Low Energy)

Beacon technology - retail

Beacon technology – retail betting & gaming

Next Generation In-Play Betting

Next Generation In-Play Betting

Virtual Reality

Virtual Reality - gaming

• Full digital replication of the land experience• Fully immersive – sights, sounds, actions• Voice activated deposits and interactions

• Full integration land & digital play against customers in the casino from home

Virtual Reality - betting

• Bet it, see it, live it• Fully immersive – sights, sounds, actions

• Voice activated deposits and betting commands

Voice activated search voice commands

• Online customers check bets visually – best process for voice?

• Voice activated poker, casino, bingo

• Record keeping – audio files for disputes and integrity/security investigations

• Rules to prevent inducements to spend more e.g. would you also like a FGScr bet?

• Is a slurred voice a sign of someone betting irresponsibly – what action should be taken?

• Euro 2016 may see the next version of voice

Multi-target joined up technology

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Knightrider

Thank You

Christina Thakor-Rankin1710 Gaming Ltd