Usability Testing for Beginners Tijana Tasich, Digitelling Agency (UK)
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Photo credit: Croswald9 via Flickr 2014 (CC BY-SA 2.0) by Tiana Tasich, digitelling.agency [email protected] @teengily WAM WORKSHOP: INTRODUCTION TO USABILITY TESTING
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Transcript of Usability Testing for Beginners Tijana Tasich, Digitelling Agency (UK)
Photo credit: Croswald9 via Flickr 2014 (CC BY-SA 2.0)
by Tiana Tasich, digitelling.agency [email protected]
@teengily
WAM WORKSHOP: INTRODUCTION TO USABILITY TESTING
WAM WORKSHOP: INTRODUCTION TO USABILITY TESTING
by Tiana Tasich, digitelling.agency [email protected]
@teengily
Photo credit: Tiana Tasich
THE BEST DIGITAL PRODUCTS SOLVE REAL-LIFE PROBLEMS
Photo credit: Tiana Tasich
Photo credit: Tiana Tasich
UNDERSTAND YOUR AUDIENCES
Photo credit: Tiana Tasich
RESEARCH AND EVALUATION METHODS
Qualitative In-depth interviews
Focus groups Observations
User feedback&comments Usability testing
Quantitative Third-party database
Internal systems’ database Surveys
Web analytics Heatmaps AB testing
Photo credit: Tiana Tasich
RESEARCH AND EVALUATION METHODS
Qualitative In-depth interviews
Focus groups Observations
User feedback&comments Usability testing
Quantitative Third-party database
Internal systems’ database Surveys
Web analytics Heatmaps AB testing
Photo credit: Tiana Tasich
“Usability testing is a method for assessing usability of user interfaces with real users.
WHAT IS USABILITY TESTING?
“Usability testing is a method for assessing usability of user interfaces with real users.
WHAT IS USABILITY TESTING?
“Usability is a quality attribute relating to how easy something is to use. More specifically, it refers to how quickly people can learn to use something, how efficient they are while using it, how memorable it is, how error-prone it is, and how much users like using it.
If people can't or won't use a feature, it might as well not exist.
-Nielsen, J. & Loranger, H. (2006) Prioritizing Web Usability
WHAT IS USABILITY?
“Usability testing is a method for assessing usability of user interfaces with real users.
WHAT IS USABILITY TESTING?
TEST WITH REAL USERS
Photo credit: Flickr mitinteractivetechdesign CC
“Usability testing is a method for assessing usability of user interfaces with real users.
WHAT IS USABILITY TESTING?
USABILITY OF INTERFACES
http://www.thedrum.com/news/2013/07/17/london-museum-brands-launches-new-mobile-ready-website-activation
USABILITY OF INTERFACES
Photo credit: Imperial War Museum, London, UK
“Usability testing is a method for assessing usability of user interfaces with real users.
WHAT IS USABILITY TESTING?
Define target users
Write a research brief
(Choose a usability expert)
Plan the sessions and user tasks
Get the prototype/product ready
Conduct testing sessions
Analyse findings
Prioritise and make changes to the interface
Do it all over again
USABILITY TESTING: TO-DO LIST
Define target users
Write a research brief
(Choose a usability expert)
Plan the sessions and user tasks
Get the prototype/product ready
Conduct testing sessions
Analyse findings
Prioritise and make changes to the interface
Do it all over again
USABILITY TESTING: TO-DO LIST
Photo credit: Tiana Tasich
DEFINE AND PRIORITISE USERS
Understanding website visitors, Tate, 2015
Define target users
Write a research brief
(Choose a usability expert)
Plan the sessions and user tasks
Get the prototype/product ready
Conduct testing sessions
Analyse findings
Prioritise and make changes to the interface
Do it all over again
USABILITY TESTING: TO-DO LIST
➤ Purpose
➤ Objectives
➤ Target users
➤ Suggested user goals and tasks
➤ Timings
➤ Budget
➤ Any dependencies
USABILITY TESTING: TO-DO LIST
Define target users
Write a research brief
(Choose a usability expert)
Plan the sessions and user tasks
Get the prototype/product ready
Conduct testing sessions
Analyse findings
Prioritise and make changes to the interface
Do it all over again
Photo credit: Tiana Tasich
AS ERIC I WOULD LIKE TO… SO THAT I CAN…
Photo credit: Tiana Tasich
USABILITY TESTING: TO-DO LIST
Define target users
Write a research brief
(Choose a usability expert)
Plan the sessions and user tasks
Get the prototype/product ready
Conduct testing sessions
Analyse findings
Prioritise and make changes to the interface
Do it all over again
➤ Information architecture and taxonomy ➤ Findability: search ability and
browseability ➤ Specific functions and journeys: media
slideshows, video players, user login journeys…
➤ Design layouts
Define target users
Write a research brief
(Choose a usability expert)
Plan the sessions and user tasks
Get the prototype/product ready
Conduct testing sessions
Analyse findings
Prioritise and make changes to the interface
Do it all over again
USABILITY TESTING: TO-DO LIST
A screenshot of a Tate’s website prototype
Define target users
Write a research brief
(Choose a usability expert)
Plan the sessions and user tasks
Get the prototype/product ready
Conduct testing sessions
Analyse findings
Prioritise and make changes to the interface
Do it all over again
USABILITY TESTING: TO-DO LIST
Photo credit: Tiana Tasich
Photo credit: Tiana Tasich
USABILITY TESTING: TO-DO LIST
Define target users
Write a research brief
(Choose a usability expert)
Plan the sessions and user tasks
Get the prototype/product ready
Conduct testing sessions
Analyse findings
Prioritise and make changes to the interface
Do it all over again
Photo credit: Tiana Tasich
Define target users
Write a research brief
(Choose a usability expert)
Plan the sessions and user tasks
Get the prototype/product ready
Conduct testing sessions
Analyse findings
Prioritise and make changes to the interface
Do it all over again
USABILITY TESTING: TO-DO LIST
Photo credit: Tiana Tasich
Photo credit: Tiana Tasich
Define target users
Write a research brief
(Choose a usability expert)
Plan the sessions and user tasks
Get the prototype/product ready
Conduct testing sessions
Analyse findings
Prioritise and make changes to the interface
Do it all over again
USABILITY TESTING: TO-DO LIST
Photo credit: Eerika Omyale
“Watch what they do and how they interact not just what they say!
DON’T MAKE IT PERFECT
DON’T MAKE EXCUSES
HAVE SHORT-TERM ACHIEVABLE GOALS
GO FOR IT
THANK YOU Get in touch:
Tiana Tasich, digitelling.agency [email protected]
@teengily
Photo credit: Tiana Tasich
