Usability & Conversie
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Transcript of Usability & Conversie
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Usability & ConversieH E T H O E E N W A A R O M
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Agenda
1. Wat betekenen Usability & Conversie?2. Mythe’s: Waar of niet? 3. Kansen en mogelijkheden4. Missers en toppers5. Van wezenlijk belang!
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1. Wat betekenen Usability & Conversie?
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Usability
1. Voor iedereen (binnen de doelgroep)
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Usability
1. Voor iedereen (binnen de doelgroep)
2. Wijs de weg
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Usability
1. Voor iedereen (binnen de doelgroep)
2. Wijs de weg3. Biedt hulp aan waar mogelijk
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Conversie
1. Meer dan alleen verkoop
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Conversie
1. Meer dan alleen verkoop2. Zelf vaststellen
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Conversie
1. Meer dan alleen verkoop2. Zelf vaststellen3. Meetbare handeling
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Conversie
Bijvoorbeeld:• Inschrijving voor nieuwsbrief
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Conversie
Bijvoorbeeld:• Inschrijving voor nieuwsbrief• Invullen contactformulier
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Conversie
Bijvoorbeeld:• Inschrijving voor nieuwsbrief• Invullen contactformulier• Download van document
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Conversie
Bijvoorbeeld:• Inschrijving voor nieuwsbrief• Invullen contactformulier• Download van document• Aanvragen van folder
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Conversie
Bijvoorbeeld:• Inschrijving voor nieuwsbrief• Invullen contactformulier• Download van document• Aanvragen van folder• Bekijken van specifieke pagina
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Usability & Conversie
1. Hand in hand
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Usability & Conversie
1. Hand in hand2. Don’t make me think!
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Usability & Conversie
1. Hand in hand2. Don’t make me think!3. Waiting for your cat to bark?
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2. Mythe’s: Waar of niet?
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Mythe 1: Design moet dominant zijn
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Mythe 1: Design moet dominant zijn
Want:1. Functionaliteit belangrijker2. Content moet centraal staan3. Dominant design kan afleiden
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Mythe 2: Usability kost veel tijd
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Mythe 2: Usability kost veel tijd
Want:1. Wat goed moet, kost tijd2. Voor iedere situatie anders3. Investeren in kennis en rendement
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Mythe 3: Usability is gewoon logisch nadenken
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Mythe 3: Usability is gewoon logisch nadenken
Maar:1. Verplaats je in de gebruiker2. Denk over alles na3. Streef naar perfectie
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Mythe 4: Goede producten of diensten
verkopen zich zelf
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Mythe 4: Goede producten of diensten
verkopen zich zelfMaar:1. Goede websites verhogen verkoop2. Goede websites verhogen
rendement
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Mythe 5: Usability belemmert nieuwe
ontwikkelingen
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Mythe 5: Usability belemmert nieuwe
ontwikkelingen
Want:1. Daagt uit tot betere oplossingen2. Motiveert nieuwe ontwikkelingen3. Verhoogt kwaliteit
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3. Kansen en mogelijkheden
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Kansen en mogelijkheden
1. Denk aan alle gebruikers
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Kansen en mogelijkheden
1. Denk aan alle gebruikers2. Blijf niet hangen in het usability lab
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Kansen en mogelijkheden
1. Denk aan alle gebruikers2. Blijf niet hangen in het usability lab3. Slim inzetten van statistieken
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Kansen en mogelijkheden
1. Denk aan alle gebruikers2. Blijf niet hangen in het usability lab3. Slim inzetten van statistieken4. (H)erken potentie
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Kansen en mogelijkheden
1. Denk aan alle gebruikers2. Blijf niet hangen in het usability lab3. Slim inzetten van statistieken4. (H)erken potentie5. Constant reflecteren en verbeteren
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4. Missers en toppers
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Missers
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Toppers
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5. Van wezenlijk belang!
1. Usability leidt tot groei van Conversie
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5. Van wezenlijk belang!
1. Usability leidt tot groei van Conversie2. Conversie leidt tot verkoop
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5. Van wezenlijk belang!
1. Usability leidt tot groei van Conversie2. Conversie leidt tot verkoop3. Verkoop leidt tot ruimte voor
optimalisatie
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Tot slot
• Don’t make me think!• Waiting for your cat to bark?• Usarchy.com• Useit.com• Usabilitynews.com
Christiaan van der [email protected]
www.linkedin.com/in/christiaanvanderwaal