USA GYMNASTICS BRAND GUIDELINESUpdated Sept. 2018

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OUR BRAND IS OUR IDENTITY.These brand guidelines should serve as an example to our Member Clubs and Sanctioned Events to show how to properly use the USA Gymnastics marks.

We thank you for complying with the following guidelines.

Please direct any/all questions to Loree Galimore:Loree Galimore/ Director of Club Services/ lgali@usagym.org

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Clubs should use Sanctioned Events logo when hosting or promoting a USA Gymnastics Sanctioned Event. In order to download this logo, visit the Member Services Page via usagym.org:

usagym.org/pages/membership/pages/sanction_signage.html

Primary use of this mark should be full color (top). Secondary use of this mark is black & white (bottom).

*Note: Events not sanctioned by USA Gymnastics are not to use this mark in any case.

SANCTIONED EVENTS

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Clubs should discontinue the use of the previous Member Club logo and use the logo provided on the Member Club website:

usagym.org/pages/memclub/resources/index.html

Both the generic Member Club logo (top) and the year specific Member Club logo (bottom) are available for your use. You may choose whichever works better for your purposes.

MEMBER CLUBS

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A) The minimum size for using the vertical logo is 1 inch in width.

B) There should be a minimum amount of white space around all versions of the logo. This minimum space, on all sides, is equal to the size of the circle found within the logo. This applies to all USA Gymnastics logos.

SPECIFICATIONS

B) White SpaceA) Minimum logo size

1 inch

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DO’S• The vertical logo is the primary

version and should be used whenever possible. You may use one of the following:

• Red & Blue logo (Primary)• Grayscale logo • Black logo • White (reverse) logo • Region color logo (For region

only)

• Ask questions! Send us an email if you are unsure about logo usage. We are happy to help!

DON’TS• Do not use the logo in anything other than full color

(red, white, blue) or black & white, unless granted approval to do so by the national office.

• Do not reproduce the logo in colors other than those specified in this document.

• Do not place the logo on a patterned background which impairs readability.

• Do not change the size or spatial relationship between elements of any logo version.

• Never change the proportions of any logo version.

• Never crop any logo version.

• Never rotate any logo version in a manner other than how originally designed.

• Never use any logo version in a color or color combination other than the specified uses.

• Never use “USAG”. When shortening USA Gymnastics, please use USA Gym.

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We hope this has helped to better explain the standardization and guidelines for usage of the USA Gymnastics mark.

The standardization of the logo usage will better connect all levels, disciplines, sanctioned events and clubs across the country and help to unite us as one organization to our fans and to the world.

It will be known that the person or business displaying the USA Gymnastics mark is part of an organization that believes in the team spirit, pride in representing the USA, safety, integrity and all of the best parts of our gymnastics community.

Please do feel free to reach out with any questions.

THANK YOU!

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