Usa 7 day ppt 4.0 new

The Flor-Essence® 7- Day

Purification Program

The Flor-Essence 7-Day Purification

Program combines the powerful

combination of the whole body

detoxification action of Flor-Essence® tea

to identify, gather and mobilize toxins and

waste, with Pro-Essence® and FloraLax™

to enhance and maximize the function of

the urinary tract, kidneys and colon to

flush out toxins and establish balance,

purity and vibrant health.

This program enhances and maximizes the body’s natural healing process of daily detoxification without the unhealthy and undesirable effects of harsh laxatives. While Flor-Essence® supports the body’s natural process of detoxification by promoting blood purification, skin, lungs, kidneys, liver and colon action, Pro-Essence®and FloraLax™ additionally enhance the action of the two main excretory pathways for toxic fluids and solids, the kidneys and colon.



Contents:• 17oz Flor-Essence® Liquid

• 30 cap Pro-Essence®

• 120gr FloraLax™

• Instruction Booklet

• $10 32oz Flor-Essence® Coupon

• $ 5 Flor-Essence® Cream Coupon

The 3 Step Process

1 Flor•Essence® Herbal Tea Blend

Deep, whole body purification

2 Pro•Essence® Enhanced toxin

elimination through urinary system

3 FloraLax™ Enhanced toxin

elimination through digestive system

Step 1:

Flor•Essence®: Gentle Detox

Deep, whole body purification

Whole body purification

Detoxification is a natural ongoing process the

body uses to remove any chemical toxin that

can harm it.

Daily detoxification is basic for maintaining health


Accumulated waste products depress and deteriorate all tissues, causing degeneration (aging) and decay, impairing cells, glands and organs from their natural actions.

Detoxification is basic for restoring health & balance

Sources of ToxinsPollution

Bacteria, Viruses &

Metabolic Gut Endotoxins

Hormones

Xenoextrogens

Pesticides

PCBs

Preservatives

Allergens

Solvents, dioxins, BPA

(plastic bottles)

Heavy Metals

Mercury, Lead

Food Toxins, Antibiotics, Steroids,

Growth Hormones

Medications

H

g P

b

N

i

• Lungs (Breathing)

• Skin

• Kidneys

• Colon

• Liver

Whole body purificationWays the body eliminates waste & toxins

Components of Detoxification

• Food– Live vs. dead food

– Vegetables, fruits, berries, seeds & nuts

– Healthy Oils = Udo’s Choice® Oils &

– Flora™ Flax Oil

• Herbs– Herbs are plants!

– Bitters properties

– Flor-Essence® 8-herb formula

“Let medicine be your food and food be your medicine” – Herophilos


Flor-Essence®

• Burdock root

• Sheep sorrel

• Slippery elm bark

• Turkish rhubarb root

• Red clover

• Blessed thistle

• Kelp

• Watercress

Synergistic 8-herb formula

developed by renowned nurse Rene Caisse and Dr. Charles Brusch.


Flor-Essence® Synergistic

DetoxificationWhole body purification

Sheep Sorrel/ Turkish

RhubarbAnthraquinones

•Detoxifier- breaks down

unhealthy cells

•Immune support

•Stimulates digestion

Sheep SorrelSennoside Glycosides

•Stimulating secretion of water into

the intestinal lumen for excretion

•Anti-inflammatory

•Mild diuretic

•Kidney detox

Red Clover/Watercress/Burdock

Activation of Phagocyte Immune

Cells

•Potent blood purifier and detoxifier

that facilitates the elimination of

toxins and waste through the skin,

kidneys and bowels

Tannins•Immunomodulators induce

macrophage response to destroy

harmful bacteria and tumor cells

Flor-Essence® Synergistic

DetoxificationWhole body purification

Slippery Elm/ Kelp•Detoxifier: Mucilaginous fiber

& Alginates absorb toxins from

the bowel, facilitating

detoxification

Turkish Rhubarb Root / Blessed Thistle • Supports liver, gallbladder,

intestines

•Bitter properties increase flow of

bile, saliva and gastric secretions

•Helps detoxify the bowels and

cleanse the liver

Burdock Root•Eliminates excess fluids and toxins

• Contains Inulin (prebiotic)

•Cleansing & Rejuvenating

•Stimulates digestive system

•Prebiotic: Intestinal microflora

Red Clover / Blessed Thistle •Diaphoretic: Skin detox

Slippery Elm/ Turkish Rhubarb Red Clover / Burdock•Protects & supports lung detox

Holistic Body Detoxification: Cell/tissue – Blood – Skin – Lungs – Liver – Intestines – Kidney - Colon


Step 2:

Pro•Essence®:Enhanced toxin elimination through the

urinary system

The combination of Flor-Essence® and Pro-Essence®

represents the first time ever that two products

developed by renowned nurse Rene Caisse and Dr.

Charles Brusch are used in a program as they were

originally intended to promote and enhance the

elimination of toxins through the kidneys and urinary

tract--once the herbs in Flor-Essence® support the

body’s gathering and mobilization of

toxic waste.

Enhanced Toxin Elimination Through the

Urinary System

Flor-Essence® & Pro-Essence®

Enhanced Toxin Elimination Through the Urinary System

• Prickly ash bark

• Juniper berry

• Burdock root

• Slippery elm bark

• Bearberry leaves (Uva Ursi)

Pro-Essence ®

Mild Diuretic Urinary Tract support formula

developed by renowned nurse Rene Caisse and Dr. Charles Brusch.


1 Burdock root - Arctium lappa

• Powerful cleansing and purifying properties• Modulates blood purifying macrophage activity • Stimulates bile flow, improving the liver’s elimination

of toxic wastes and fluids• Supports liver detoxification & removal of fat soluble

toxins• Improves the elimination of waste and fluids that are

toxic to the body via kidneys & colon

Pro-Essence®


2 Burdock root - Arctium lappa• Improves the elimination of waste and fluids that are

toxic to the body via kidneys & colon• Has mild diuretic and aperient (mild laxative) effect

& can help reduce inflammation • Inulin is an excellent fiber for trapping toxins and

escorting them out of the body. Inulin is a natural prebiotic that feeds the beneficialbacteria (probiotics) in the intestinal tract

• Supports skin detoxification

Pro-Essence®


Slippery elm bark - Ulmus rubra

• Mild astringent & diuretic properties• The mucilaginous fiber cleanses, heals, strengthens

and soothes the intestinal lining• Excellent fiber for trapping toxins and escorting them

out of the body• Mild diuretic effect is associated with flushing out fluids

from the body

Pro-Essence®


Slippery elm bark - Ulmus rubra

• Demulcent: forms a soothing film over irritated mucous membranes in intestines and lungs

• Soothing properties help inflammatory irritations (sore throat, diarrhea, dysentery & urinary problems)

• Vulnerary & Emollient: used in treating wounds to stimulate healing

Pro-Essence®


Juniper berry - Juniperus communis

• Effective diuretic benefiting urinary tract & kidneys in removing excess fluids and toxins

• Excellent bitter: supports liver detoxification, stimulates bile flow and removal of fat soluble toxins

• Supports liver, gallbladder and colon function • Increases circulation and blood flow• Carminative: prevents or relieves flatulence • Recommended for inflammation and rheumatic pain• Antiseptic qualities protect against intestinal

or urinary infection

Pro-Essence®


Prickly ash bark - Xanthoxylum clava-herculis

• Boosts and helps circulation & the lymphatic system function

• Supports skin detoxification (diaphoretic)

• Anodyne: relieves distress or pain (toothache remedy)

• Beneficial for poor digestion and flatulence

Pro-Essence®


Bearberry - Arctostaphylos uva-ursi

• Traditionally used as an astringent and diuretic tonic

• Soothes, tones and strengthens mucus membranes

• Promotes bladder and kidney function to remove excess fluids

• Aids in the elimination of uric acid• Recommended for bladder & kidney

stones, and kidney inflammation

Pro-Essence®

Step 3:

FloraLax™:Enhanced toxin elimination through

digestive system

Enhanced Toxin Elimination Through the

Digestive System

• Flax Seed

• Psyllium Husks

• Oat Bran

All Natural High Quality Soluble and Insoluble Fiber Formula

FloraLax™

Enhanced Toxin Elimination Through the Digestive System

• Dietary fiber is the indigestible portion of plant foods. It is not digested by human enzymes. As a result, only a small amount of fiber is digested or metabolized in the stomach or intestines. Instead, most moves through the gastrointestinal tract gathering different substances such as cholesterol, sugar, toxins, heavy metals, bile and other contents that might get caught up or absorbed by the fiber on its way to the colon. This helps remove unwanted content and toxicwaste from the body.

FloraLax™

Enhanced Toxin Elimination Through the Digestive System• Fiber also retains fluids in the intestinal tract including

water, resulting in softer and bulkier stools, preventing constipation and maintaining bowel movement regularity. As fiber moves along the digestive tract it scrubs and loosens trapped toxic waste and shortens transit time, reducing possible irritations that may lead to gastrointestinal and colon ailments. In addition, fiber’s bulking action has a satiating effect that helps manage hunger and weight gain by reducing total caloric intake. A high fiber diet will help maintain a healthy gastrointestinal tract and improve nutrient absorption for optimal health and vitality.

FloraLax™


There are two types of fiber; soluble and insoluble. All plant sources have different amounts of both types.

Soluble fiber• Absorbs water and has a soft gelatinous texture • Softens the stools• Binds to bile acids in the small intestine • Helps lower cholesterol • Fermented by probiotics• Prevents constipation (along with proper

water intake)• Satiates hunger, slowing down digestion,

prolonging the feeling of being full• Regulates blood sugar

FloraLax™


There are two types of fiber; soluble and insoluble. All plant sources have different amounts of both types.

Insoluble fiber• Remains relatively unchanged and adds bulk to stool• Helps stimulate bowel contractions • Absorbs water and toxins and shortens transit time• Promotes regularity and reduces the incidence of constipation • Satiates hunger• Reduces glycemic level of food• Reduces probability of colon cancer,

hemorrhoids, and obesity

FloraLax™


Flax seed -- Good source of both fibers

• 26% high quality dietary fiber

• 14% soluble fiber and 12% insoluble fiber

• Improves bowel elimination of toxins and

waste

• Lignans protect against

Heart Disease & support

Immune System

FloraLax™


Oat bran -- Beneficial soluble fiber

• 16%of the carbohydrate content is dietary

fiber

• 59% soluble fiber and 41% insoluble

• Rich in a soluble fiber called Beta Glucan

• Reduces cholesterol

• Regulates blood sugar

• Removes toxins

FloraLax™


Psyllium husk -- Mucilage soluble fiber (70%)

• Good intestinal cleanser

• Stool softener

• Absorbs water quickly

• Reduces absorption of blood cholesterol and bile acids from the intestine

• Lowers blood cholesterol levels

FloraLax™

Water

• Did you know? About 33 gallons of fluid passes through your kidneys every day.

• Lean muscle tissue contains about 99% water by weight

• Bone has 97% water

• 83 % of our blood is water

The most abundant nutrient in the body

Water

• Water is called the "universal solvent" because it dissolves more substances than any other liquid

• Water helps digest our food, controls body temperature, transports waste out of the cells and out of the body

• Water transports valuable nutrients, minerals, and chemicals necessary for life

• It is necessary for all circulatory, absorptive and excretory functions


Water

• Fiber can absorb 10 to 15 times its weight in water, so adding more fiber to an already dehydrated body will only worsen constipation

• Plenty of water must accompany Pro-Essence®and FloraLax™ in order to enhance the effectiveness of Flor-Essence® in flushing toxins and waste out of the body via the skin, urinary tract, kidneys and colon


Water

• It is imperative for basic health and for the success of this program to drink plenty of water

• Drink at least 8 – 10 eight ounce glasses of water per day to help transport nutrients into and waste out of your body

• Many people are constipated not because they don’t consume enough fiber, but because they are dehydrated


Lifestyle Choices to support

Detoxification

• Drinking plenty of water and eating plenty of local, fresh live food such as leafy green and bright vegetables, fruits, berries, seeds and nuts

• Engage in some activity that creates circulation, as it helps you take deep breaths and createsperspiration

Lifestyle Choices to support

Detoxification

• On a daily basis we remove more toxins via our lungs than any other way and it’s the primary way our body controls blood pH and maintains alkalinity

• At the end of the day… make sure you get plenty of rest



Instruction Booklet

Marketing Support

• Campaign Ad Images

• Brochure

• Posters

• Coupons

• Media Overview

Campaign

Images



Brochure

Media Overview

• Print

– Ad campaign

• 33 ads across 7 publications

• Retail Support

– Brochures available Jan 25

– Posters available by Jan 25

– Demos

• Trade Shows

– US & Canada

• Retail Locator

– florahealth.com

8,467,890 Total*Pending Listing Confirmation

Total Regional

-XXXXXX7TBCSeattle

-XXXXXX7TBCPortland

3,150,000 XXXXXXX7Open XchangeSan Francisco

Regional

5,317,890Total National

400,000 XX2*Whole Foods

480,000 XX2Vitamin Shop

*Amazing

Wellness

708,000 XX2Vegetarian Times

3,729,890 XXXXX5Yoga Journal

National

ImpressionsDecNovOctSepAugJulJunMayAprMarFebJanUS

Publications

Advertising Schedule

Promotional Dates

• December 29 to January 31

• March 12 to 31

Usa 7 day ppt 4.0 new

Health & Medicine

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