Wine Industry An overview of the industry; from history, to laws, market and

investor outlooks in the U.S.

Page Title: Page Numbers:

History of Wine in the U.S.

5

U.S. Profile 9

Federal Laws & Regulations

16

State Regulations 30

Trading Landscape 46

Consumer Profile 57

Wine Varieties in the U.S. 64

Pricing 93

Page Title: Page Numbers:

Company Profile 101

Top 5 Wine Producing States

109

Wine Regions 132

California Wine Regions 191

Market Overview 219

Investor Outlook 235

Future Potential 250

Work Cited 256

Pricing:An abstract of the pricing for wines.

Pricing:Bottle Price Points-

Under $30

$30- $49.99

$50- $74.99

$75-$99.99

Over $100

0%5%

10%15%20%25%30%35%40%

11%

34% 35%

13%

7%

Percent by Bottle Price Points: Weekend

Under $30

$30- $49.99

$50- $74.99

$75-$99.99

Over $100

0%5%

10%15%20%25%30%35%40%45%50% 45%

36%

14%

3% 2%

Percent by Bottle Price Points: Weekday

Compiled from authors at www.beverageexecutivesymposium.com

Pricing:2013 Total Wine Purchases-

Uner $15 $15- $19.99

$20- $29.99

$30- $39.99

$40- $49.99

$50- $74.99

$75- $99.99

Over $1000.00%

5.00%

10.00%

15.00%

20.00%

25.00%21.70% 21.50%

19.90%

14.50%

8.90%6.00%

4.10% 3.40%

Percent by Bottle Price Points:

Compiled from the authors at www.statista.com

Pricing:3-Tier System

Tier 1 Producers- $

• Growers• Wineries

Tier 2 Wholesalers- $

$• Importers• Distributers

Tier 3 Retailers- $$$

• Stores• Restaurants

Consumers- $$$

Compiled from the authors at winefolly.com

Pricing:Price for Top 10 U.S. Wines-

Position Wine Name Avg. Price (USD)

Max. Price

(USD)1 Screaming Eagle Cabernet Sauvignon, Napa Valley $2,858 $12,586

2 Schrader Cellars Old Sparky Beckstoffer To Kalon Vineyard Cabernet Sauvignon, Napa Valley $862 $1,800

3 Harlan Estate, Napa Valley $800 $10,000

4 Dana Estates Lotus Vineyard Cabernet Sauvignon, Napa Valley $617 $3,150

5 Sine Qua Non Cumulus Vineyard 'Next of Kyn', Central Coast $606 $4,128

6 Bryant Family Vineyard 'Bettina' Proprietary Red, Napa Valley $567 $1,000

7 Scarecrow Cabernet Sauvignon, Rutherford $564 $7,800

8 Schrader Cellars CCS Beckstoffer To Kalon Vineyard Cabernet Sauvignon, Napa Valley $519 $1,880

9 Abreu Vineyard 'Thorevilos' Cabernet Sauvignon, Napa Valley $517 $1,600

10 Bryant Family Vineyard Pritchard Hill Cabernet Sauvignon, Napa Valley $511 $1,637Compiled from the authors at www.wine-searcher.com

Company Profiles:An overview of companies that are making wine in the U.S.

Company Profiles: Large Corporate Wineries-

E & J Gallo WineryThe Wine GroupKendall-JacksonTreasury Wine EstateConstellationTrincheroDelicato

Compiled by author from winefornormalpeople.com

Company Profiles: Large Corporate Wineries-

Coeur Wine Company- New York

Wine philosophy: Wines made with as little manipulation as possible, that contain a high acidity, minerality, balanced alcohol level and are quirky and off-beat

Signature: Fossil & Till Keuka Lake Vineyards

Natural Organic Biodynamic

Caymus Vineyards- California

Twice honored “Wine of the Year” Spectator Magazine Owner Chuck Wagner

Wine Philosophy: Producing wines that are approachable in youth as well as maturity

Signature: Special Selection Cabernet

All images from google.com

Company Profiles: Large Corporate Wineries-

Cooper Wine Company- Washington

Philosophy: “From small beginnings come great things” Cooper is all about Bordeaux-style reds

Cooper Wine Co. Pinot Gris Columbia Valley 2008

Maragas Winery- Oregon

Philosophy: Mixing old and new world techniques, preserving both traditions

Signature 2005 Reserve French oak barrel aged red blend

A boutique winery making craft wines

All images from google.com

Company Profiles:J & D Cellars Winery and

VineyardJ & D Cellars Winery and Vineyard

Philosophy: A boutique winery specializing in small batch wines of the highest quality

Understanding the importance of having a wide variety of styles of wines to offer customers

All images from google.com

Top 5 Wine Producing States:The top 5 wine producing states and facts about them.

State Profile:Wine Statistics-

Californ

ia

Wash

ingto

n

New York

Pennsylv

ania

Oregon

783,

047,

749

34,7

12,6

44

28,9

00,5

57

10,2

78,7

22

7,96

4,41

7

Top 5 Wine Producing States:

Gallons

Cal i fo rn

ia

Washingto

n

Oregon

New York

Virgina

0500

1,0001,5002,0002,5003,0003,5004,000 37

82

681

599

320

248

Top 5 Producing Wineries:

Wineries

Compiled by author from wineamerica.com

State Profile: Top 5 Wine Producing

States- 2014

California Washington New York

Pennsylvania Oregon

Compiled by author from wineamerica.org

State Profile: California-

Top Wineries:Pali Wine CompanyLongoriaRusack VineyardsMunicipal WinemakersDemetria EstateJaffurs Wine CellarsWhitcraft WineryKaena Wine CompanyAlta Maria Vineyards

California has the perfect

soil diversity

and climate

for grape growing

526,000 vineyards

cover about 1%

of the state’s terrain

Wine grapes account

for 400 of the

agricultural

products grown

There are a variety of 110 grapes grown

Compiled by author from cellartours.com and wineinstitute.org

State Profile: Washington-

Top Wineries:Andrew Will

Maurice Cellars

Cadence

Chateau Ste. Michelle

Gramercy Cellars

L’Ecole No 41Compiled by author from bizjournals.com and Washingtonwine.org

1981 1999 2001 2004 2007 2010 20150

100

200

300

400

500

600

700

800

900

1981; 19

1999; 1602001; 170

2004; 300

2007; 540

2010; 700

2015; 850

Winery Growth:

State Profile: New York-

Top Wineries:Spring Lake

WineryHunt County VineyardsBully Hill VineyardsJamesport VineyardsRed Newt

CellarsStanding Stone VineyardsBrotherhood

VineryDuck Walk Vineyards

40 Million Gallons Annual Production:

Compiled by author from newyorkwineevents.com and grapesandgrainsnyc.com

85%

10%

5%

Finger Lakes Hudson River Other

State Profile: Oregon-

Top Wineries:

Bergstrom Winery

Le Cadeau Vineyards

Aberrant Cellars

Alloro Vineyard

Antica TerraArchery Summit

Winery

Willamette Valley Percentage of Oregon Production:

Compiled by author from americanwineryguide.com and willemettewines.com

70%

74%

88%

Planted Vineyard AcreageWine ProductionPinot Noir Production

State Profile: Pennsylvania-

Top Wineries:

Grovedale

Galer Estate Vineyard & Winery

Crossing Vineyards & Winery

Bridges Wine Company

Briar Valley Vineyard

Borderland Vineyard

Adams County Winery

Thorn Hill

Wine Produced Growth:

Compiled by author from americanwineryguide.com and pennsylvaniawine.com

1981 1985 1990 1995 2000 2005 20080

200,000

400,000

600,000

800,000

1,000,000

1,200,000

254,724

387,529310,392

495,349559,636

810,777

971,191

State Profile: Virginia Snapshot-

Virginia is gaining footage in wine production

In 1979, Virginia had six wineries and 286 acres of wine grape production

Today, Virginia is home to more than 250 wineries and ranks fifth in the nation for wine production

Virginia’s wine industry adds almost $747 million annually to its economy

Virginia’s wineries and vineyards support 4,800 jobs that provide $156 million total in wages

Contact Us for the Full Presentation:

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