US Presidential Merchandise
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Presidential merchandise, promotional items, and swag have recently become a staple in any serious candidate’s champaign. However, how did this bizarre consumerist phenomenon begin? The first election to utilize merchandise is still up for debate. It is certain that gold coins were the first item used in the 19th century. This draws a curious parallel to photography’s involvement in elections. Lincoln(pictured left) was the first candidate to really utilize photography in his election. At this point, photography still existed a precious objects, much like the golden coin merchandise used at the time. As photography has progressed its moved from the few and precious to the virtually infinite and often frivolous. Media whirlwinds like Buzzfeed and reddit have surely proven this in the most recent 2012 election. Merchandise has followed the same path. It began to move from coin to buttons to t-shirt. Now both candidates and voters now will attach a name to virtually any object they can find. The following pages serve as a sample archive of memorabilia of modern day elections, the absurdities and odd items that fade into memory almost as quick as they come into reality much like the photographs of the same time period.
1996 Cl inton vs Dole 2000 Bush vs Gore
Post Election Sticker
Gore 2000 Button
Bush Russian Propaganda Tote 2000 Republican Dog T-Shirt
2004 Bush vs Kerry 2008 Obama vs McCain
Sarah Palin School Girl Action Figure
Facebook for Obama Button
McCain Clock
Obama Lip Chap
2012 Obama vs Romney
Romney “Flip Flops”
Obama iPhone 4 Case
Post Election Sticker
Gay Support Obama Baby ClothesObama Birth Certificate Sticker
2012 Obama vs Romney
Romney Chia Pet
7/11 Election cups
60% off sale the day after election
I <3 Bo Sweater