[US] Mobile Optimization - Jordan Koene
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Transcript of [US] Mobile Optimization - Jordan Koene
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#pubcon
Mobile Optimization
JORDAN KOENEMobile
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#pubcon
slideshare.net/searchmetricsWant our presentations?
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#pubcon
What is a Chief Evangelist?
Can you fix my SEO problem?
Papa, what is that?
JORDAN KOENE
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#pubcon
Made with love in Berlin
180 passionate people
Innovator in SEO Software & more since 2005
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#pubcon
Our secret sauce is our software
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#pubcon
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#pubcon
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#pubcon
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#pubcon
Let‘s go back in time!
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#pubcon
April 2015
[…]
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#pubcon
April 2015
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#pubcon
September 2015
+10%
- 8%
- 2%
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#pubcon
RANKING FACTORS 2015Rank Correlation Top 30
Google.com
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#pubcon
Presence of Unordered ListsRANKING FACTORS
2015MOBILE
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#pubcon
Number of Interactive ElementsRANKING FACTORS
2015Menus, Buttons, etc. MOBILE
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#pubcon
Number of BacklinksRANKING FACTORS
2015MOBILE
ØDesktop = 2.500ØMobile = 1.500
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Ø Font Size Entire PageRANKING FACTORS
2015MOBILE
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Has FlashRANKING FACTORS
2015MOBILE
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#pubcon
Mobile vs. DesktopRANKING FACTORS
2015MOBILE
Mobile Desktop≠
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Number of Internal LinksRANKING FACTORS
2015MOBILE
ØDesktop = 132ØMobile = 86
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FilesizeRANKING FACTORS
2015MOBILE
ØDesktop = ~22,000
ØMobile = ~16,700
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#pubcon
LINKS?
Where we‘re going, we don‘t need LINKS.
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SitespeedRANKING FACTORS
2015MOBILE
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#pubcon
Speed
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#pubcon
Keyword in TitleRANKING FACTORS
2015MOBILE
ØDesktop = 76%
ØMobile = 62%
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Word CountRANKING FACTORS
2015MOBILE
ØDesktop = 1.140
ØMobile = 812
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#pubcon
# Keywords in BodyRANKING FACTORS
2015MOBILE
ØDesktop = 8
ØMobile = 5
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#pubcon
Relevant TermsRANKING FACTORS
2015MOBILE
ØDesktop = 49%
ØMobile = 46%
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#pubcon
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#pubcon
Semantic Content OptimizationIt is all about the consumer intent and not keywords anymore
Basis: Searchmetrics Suite – Feature: „Content Optimization“
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#pubcon
>> searchmetrics.com/mobile2015 <<
Download
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#pubcon
Thank You!
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