US Hispanic & Mobile Behavior
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Transcript of US Hispanic & Mobile Behavior
& mobile behavior US Hispanic audiences
US Hispanic Audiencesoverview
Source: Zincx
More Hispanics research products online as compared to Non-Hispanics
Hispanics also are highly likely to be persuaded to purchase compared with non-Hispanics
Source: Zincx
Hispanics are more favorable towards and influenced by advertising across all channels and devices
Source: Zincx
USH Mobile Behavioroverview
77 %of the USH has a mobile device
non-Hispanic 70%
Source: IAB
83 %of U.S. Hispanics who access the internet on a mobile device
use it while in a store to inform a purchase in real time
Source: thinkwithgoogle
11 hourswere spent by USH mobile users each month
Source: Nielsen
39 %more time was spent by USH in mobile videos
than the rest of the population
Source: Nielsen
Source: Zincx
64 %of the total time was spent by USH mobile
users between 18-34 years old
Source: Comscore
Source: Comscore
US Mobile Insightsoverview
Source: Crieto
In the US, mobile conversion funnel looks similar to desktop but with weaker completion rates
Source: Crieto
Low conversion rates for retailers indicate a missing opportunity
Source: Crieto
Desktop is increasingly just for working hours
Alcance Media Group
DIGITAL ADS NETWORK
We connect brands with the U.S. Hispanic and Latin American markets.
+720online publishers EE.UU and LATAM
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