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U.S. General Services Administration
Performing Effective Market Research withGSA Acquisition eTools
Brandy M. UntalanCustomer Service DirectorU.S. General Services AdministrationPacific Rim Region (R9)
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Agenda
GSA Procurement Programs and Schedule Overview
GSA eTools and Market Research Best Practices *Service Example *Product Example
Resources for the Procurement Community
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GSA Direct Procurement Programs
Global Supplyhttp://www.gsaglobalsupply.gsa.gov
Network and Telecommunication Services Contractshttp://www.gsa.gov/networkservices
Government Wide Acquisition Contracts (GWACs)http://www.gsa.gov/gwacs
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GSA Schedule Basics
Grouping of similar or comparable supplies and/or services
IDIQ Fixed Price Contracts with competitively awarded
orders
More than 20,000 contracts in place
80% awarded to small business concerns – Applicable
awards receive socioeconomic credit
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Multiple Award Schedules
A flexible fit when procuring:
Commercial Products
Commercial Services
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Small Business Set Asides
Contracting Officers, at their discretion, may set aside orders and BPAs for small business and the following small business subcategories:
8(a) business development participants HUBZone small business SDVOSB EDWOSB WOSB concerns eligible under the WOSB program
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Priorities for Use in Federal Acquisition
Services
1. AbilityOne agencies
2. Federal Supply Schedules
3. Federal Prison Industries or commercial sources
Supplies
1. Agency inventories
2. Excess from other agencies
3. Federal Prison Industries
4. AbilityOne agencies
5. Wholesale stock programs (GSA/DLA/VA)
6. Federal Supply Schedules
7. Commercial sources
See Section 1, pages 15-16.9
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FedBizOpps
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Schedule Contract Process
Two Years of Relevant Experience Requirement
Respond to Standing Solicitation
Past Performance and Responsibility
Financial Capability Examination
Most Favored Customer (MFC) Pricing Negotiations
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Getting Local Vendors Under Contract http://www.gsa.gov/gettingonschedule
http://www.aptac-us.org/new
http://www.gsa.gov/sbu
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GSA eTools and Market ResearchBest Practices
GSA Advantage!®
eBuy
eLibrary
RA Tool
Perform effective market research by using these GSA eTools together!
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Key Features
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Verify Vendors
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Communicate with Many Vendors at the Same Time
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RA Tool
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Market Research
Understand requirement completely
Ask form, fit and function questions
Identify salient characteristics
Sustainability requirements
Acquisition options 18
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Practical Market Research Example>Environmental Impact Analysis
Contracting Office Questions
• What are the standard commercial terms for the requirement?
• Location?
• Additional preferences?
Customer Answers
• Environmental Impact Study/Analysis/Statement (EIS)
• California
• Navy experience
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Searching for Dervices on GSA Advantage!®
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Environmental Services
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Refine Search by Location
California
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Refine Search with Navy Relation
Navy
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Refinement of Criteria
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Solid Contractor List
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Contractor’s GSA Catalog Link
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Price Catalog
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Search for Schedules Using eLibrary899
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Search Results
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Geographic Sorting
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RFI vs. RFQ:Best Practices and Conditions for Use
RFI1. Used for market research
purposes and for the exchange of information with industry prior to the receipt of proposals
2. One means of obtaining and collecting information about capabilities within the market to satisfy requirement needs
3. Helps determine if adequate competition exists
RFQ1. Precise specifications and/or
SOW exist
2. Known competition exists
3. Selection criteria have been developed
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Search on eBuy
899-1
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Category Review
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Selecting Vendors
739
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RFI or RFQ
739
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eBuy Results
Less than three responses?
We may have a situation where competition is sparse, but before we make that determination, we need to review our RFI/RFQ.
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eBuy RFI/RFQ Review If the answer to any of the following questions is “yes,”
competition may be unnecessarily limited:
1. Is the SOW narrowly defined with overly restrictive specifications or performance standards?
2. Were the specifications overly specific, limiting sources to a single manufacturer?
3. Is the order written in such as way to as create a continuous arrangement with the incumbent contractor?
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eBuy RFI/RFQ Review
If the answers to all preceding questions were “no:”
We have met our competition requirements. Document the file.
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Locating Clauses and Exceptions899
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Contracts Online Website
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Contracts Online View
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Contract Clauses
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Limitations on Subcontracting Review
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Contracts Online Review
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Clause Exceptions
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Practical Market Research Example>> Multifunction Printer
Contracting Office Questions
• Standard or common terminology?
• Environmental preferences?
• Color?
• Compatibility?
• Resolution?
• Connectivity
Customer Answers
• Multifunction Machine/PrinterAll-On-OneCopier/Printer/Scanner/Fax
• Energy Star
• Yes
• Canon
• Photo Print
• WIFI 46
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Market ResearchPrinter
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Environmental Program
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Initial Results
Canon
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Adding Criteria
copy print scan fax Find all these words
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Search Refinement
photo print This exact phrase
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Include the Exact Phrase
wifi wi-fi Find any of these words
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Search Criteria Continued
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Product Detail
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FOB Definitions
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Linking to a Contractor from Product Detail Page
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Link to Contractor’s GSA Catalog
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Contractor Terms and Conditions
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Search for Schedules Using eLibrary
75
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Falls Under 75-200
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Geographic Locations
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RFI vs. RFQ:Best Practices and Conditions for Use
RFI1. Used for market research
purposes and for the exchange of information with industry prior to the receipt of proposals
2. One means of obtaining and collecting information about capabilities within the market to satisfy requirement needs
3. Helps determine if adequate competition exists
RFQ1. Precise specifications and/or
SOW exist
2. Known competition exists
3. Selection criteria have been developed
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Main Search
75
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Double Check
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Contractors Who Met Criteria
531
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RFQ531
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Reverse Auction
• Simple commodities or clearly identified products with associated salient characteristics?
• Identified competitive pool of vendors exists?
• Intention is to order a sizable quantity of items?
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Locating Clauses
75
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Contracts On Line
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Contractor Review
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Clause Details
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Limitations on Subcontracting
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Contractor Review
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Exceptions
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Contracting Resourceshttp://www.gsa.gov/schedules
1. MAS Desk Reference
2. Training Videos on eBuy
3. BPAs and Team Arrangements
4. Small Business Set Aside Facts
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Contracting Resourceshttps://interact.gsa.gov
1. GSA Events…in your area
2. Webinars, on demand
3. Community pages – Join and find additional webinars and useful posts from contracting professionals throughout the Federal Government.
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GSA Customer Service Directorshttp://www.gsa.gov/csd
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Questions?
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