U.S. Fair Trade at a

GlanceHighlights of Imports & Impact of Fair Trade

About Fair Trade

Fair Trade PrinciplesFair price and creditFair labor conditionsDirect tradeDemocratic and transparent organizationsCommunity developmentEnvironmental sustainability

Empowering Consumers to Giveback~ Every Purchase Matters ~

More than three-fourths or 76% of consumers consider environmental and social aspects when purchasing decisions (Hartman Group, 2009) Consumers familiar with Fair Trade label: 29% (50% among Ethical Consumers) Percentage of above consumers who trust the Fair Trade Certified label: 87%

Fair Trade Market Overview

Major Fair Trade Products New Products

Fair Trade Market Overview

Sample International Businesses Sample 100% Organizations

Imports of Fair Trade Certified Products into the US in Pounds, 1998 – 2009Annual growth Fair Trade sales 2008-2009: 7%

U.S. Fair Trade at a GlanceSource: Fair Trade USA 2009 Almanac

Estimated Additional Income to Farmers & Producer Organizations, 1998 – 2009

U.S. Fair Trade at a GlanceSource: Fair Trade USA 2009 Almanac

Impact at a Glance

U.S. Fair Trade Sales Impact: Fair Trade farmer and worker organizations

(end 2009): 865

Individual farmers and workers: more than 1.2 million

Beneficiaries (producers + family members): more than 5 million

Estimated Fair Trade premium paid for community development in 2009: $14 million

Estimated Fair Trade retail sales 2009: $1.2 billion

Additional Income generated for farmers and workers since U.S. Fair Trade began (11 years): ~ $200 million

About Fair Trade

Fair Trade USA Fair Trade USA (formerly named TransFair USA) is the leading independent, third-party certifier of Fair Trade products in the United States. Fair Trade USA audits and certifies transactions between U.S. companies that offer Fair Trade Certified products and their international suppliers to guarantee compliance with Fair Trade principles.  Every Purchase MattersThe Fair Trade Certified™ label offers consumers a simple way to know that their products were produced in a socially-responsible manner. The third-party verification guarantees that strict social, economic and environmental standards have been met.