U.S. ARMY COMMUNICATION PLAYBOOK JUNE 2020 1

U.S. ARMY COMMUNICATION PLAYBOOK

STAY SAFE. STAY STRONG.

STAY READY.

JUNE

2020

U.S. ARMY COMMUNICATION PLAYBOOK JUNE 20202

CONTENTSCOMMUNICATING THE MISSION

VISIT THE BDAY SITE FOR UPDATES ON ARMY BIRTHDAY EVENTS

3

5

7

8

4

11

11

Army Communication Focus

PEOPLE

MODERNIZATION

READINESS

Army National Hiring Days

Digital Media Guidance

Resources to Use in June

Downloadable Resources 12

JUNE OBSERVANCES• Army Heritage Month

• 70th Anniversary of the Korean War

• Flag Day / Army Birthday (14)

• National Safety Month

• LGBT Pride Month

DIGITAL MEDIA STRATEGYDuring the month of June, the Army communication enterprise will focus on Soldiers and their families celebrating Army Her-itage Month and the 245th birthday of the Army. Other events and observances that we will use to highlight the narrative will include Army National Hiring Days, PCS Moves, and Flag Day. Our communicators will align Army messaging to these events and observances to show what progress is being made and highlight MOS’s for the hiring efforts. Army accounts will also publish content on People, Modernization efforts and Readi-ness topics to show how the Army is implementing measures to increase Soldier lethality and MDO operations.

See pg 11 for June Digital Media Guidance.

THE 245TH ARMY BIRTHDAY PLAYBOOK IS AVAILABLE FOR ALL YOUR OUTREACH NEEDS

Active, timely and factual communication by the Army in this time of national crisis is imperative to retain the trust and the confidence of the American people, to effec-tively counter misinformation and to share context and facts essential to our mission.

Despite the pandemic, the Army remains ready to defend our country. The Army continues to support civil and local authorities as our nation slowly begins to reopen. The Army has provid-ed medical supplies and overflow facilities, food delivery, and medical expertise as our nation continues to respond to the pandemic.

This month, we also celebrate Army Birthday. From its establishment 245 years ago to the current fight, the U.S. Army has been there for the nation it serves. This year, the Army’s birthday falls during a national crisis, but we’re all in this together, and we’re here to serve our nation. No matter the challenges we face as a nation, be it a disease or any other threat, America’s Army will always be there when needed to protect our people. Whenever the nation has needed us during these past 245 years, the U.S. Army has answered the call

U.S. ARMY COMMUNICATION PLAYBOOK JUNE 2020 3

THE WAY AHEAD

CURRENT ENVIRONMENTThe impact of the COVID-19 pandemic on Army readiness over the past several weeks has been minimal, despite the reduction or cancelation of high-profile exercises and training events. We are pushing forward with modernizing the Army during this crisis. As we adjust to operating in this new environment, balancing readiness with the health and safety of the force is critical to our success. Soldiers cannot achieve readiness purely through virtual means. We take our responsibility to protect our communi-ties as seriously as our duty to defend this nation, and we will continue to use every reasonable means to meet both standards.

OPPORTUNITIESKey events in June give Army communicators opportunities to amplify our message by recognizing the Army Birthday, Flag Day and Army National Hiring Days. As we adapt and innovate to build the Army of the future, June’s focus will be on our people. We also have an opportunity to highlight our readi-ness and modernization efforts.

STORIES YOU CAN TELL• We continue to conduct activities virtually. The Army Birthday is one of

them. See the Birthday Playbook for details on this year’s multimedia campaign that will be delivered primarily through digital platforms and media engagement that will showcase the stories of our people.

• The Army is a great place to work. During Army National Hiring Days, the Army’s goal is to hire 10,000 Soldiers, so stories about service, talent management, career development and any steps your unit, installation or garrison is taking to improve the quality of life for Soldiers and families can help amplify the message that an Army career is fulfilling. See page 4.

• Modernization continues to happen across the force. From research lab-oratories working on COVID-19 vaccines to using 3-D printers to provide equipment for health care settings, show how integral modernization is not only to the Army, but to the United States as a whole.

• The Army is maintaining readiness by moving some training to a virtual en-vironment or reorganizing requirements to accommodate social distancing. Show how these changes maintain the Army’s readiness and prepare us for the future.

We are looking at the long game. We are not waiting for COVID-19 to go away. We are putting the right procedures in place, so we can protect the force that will train and operate under a COVID-19 environment.”

— General James McConville, Chief of Staff of the Army

As the United States moves toward re-opening sectors of America, the U.S. Army’s purpose remains constant: to deploy, fight and win our nation’s wars by providing ready, prompt and sustained land domi-nance across the full spectrum of conflict as part of the joint force.

To accomplish this the Army must balance activities affecting force readiness, training and schools, and modernization while operating in a COVID-19 environment.

The Army’s COVID-19 transition plan is a conditions-based approach that informs senior commanders on whether they should conduct activi-ties in a less restrictive manner.

This transition plan has four assessment conditions: 1) local case rates 2) treatment3) testing and 4) monitoring.

Commanders at the installations must assess local case rates and the capacity to treat, test and monitor. Assessing these conditions will help leaders at all levels make informed decisions on the way forward.

FIND UPDATES ON THE

ARMY’S COVID-19 SITE

The virus did not impact the country uniformly, so we need to tailor our approach to reopening."

— HON Ryan D. McCarthy, Secretary of the Army

U.S. ARMY COMMUNICATION PLAYBOOK JUNE 20204

TOPLINE THEMES:

Army National Hiring Days is a national, Total Army campaign to hire 10,000 new Soldiers in three days (30 June-2 July).

• The Army is hiring! Join us to find your inner warrior.

• The Army serves America and cares for Soldiers.

• The Army has adapted to the COVID-19 environment.

TALKING POINTS (1-3 for all speakers, additional as needed)

1. The Army has adapted recruiting and training to the current environment,accelerating its use of virtual tools.

2. The Army is conducting its first “Army National Hiring Days” nationalcampaign June 30-July 2 with a goal of hiring 10,000 new Soldiers.

3. Those interested in Army opportunities should visit goarmy.com/hiringdays.

• The Army is the best trained, best equipped and most talented force in the world.

• The Army will hire full-time and part-time Soldiers in the federal and stateservice during the Army National Hiring Days June 30-July 2.

• Industry partners help Army veterans. The Army is a way forward fordisplaced workers who qualify for service.

• The Army offers a comprehensive benefits package that gives our Soldiersand their families peace of mind, now and into the future.

• We’re offering career opportunities in 150 fields, including cyber, artificialintelligence, healthcare, aviation, big data analysis and much more.

• Qualified applicants may choose their job and start dates.

• Executive leadership opportunities are open for college students andgraduates. Learn more during National Hiring Days at goarmy.com.

• The Army is the largest provider of scholarships in the nation, enablingscholars and athletes to attend college and become officers.

HOW YOU SHOULD PARTICIPATE:

General officers/SGMs – coordinate with your PAOs to talk to your hometown news outlets sometime between 15-28 JUN regarding the campaign (use talking point #2 as the pitch). Tell your Army story; why you joined, why you continue to serve, give call to action (“The Army has a goal to hire 10,000 Soldiers over three days, from 30 June to 2 July; see www.goarmy.com/hiringdays (live as of June 8) to learn more.”).

Commanders (ACOMs and below) – ensure the Soldiers and civilian employees in your formations know about the campaign and are equipped to engage their circles (social media and in-person).

All leaders, Soldiers and DA Civilians – share Army content from official Army accounts (see left panel), your stories and the Army National Hiring Days campaign on your own social media channels from 15 June-2 July. Use the hashtags on Twitter and the www.goarmy.com/hiringdays website (live as of June 8) on all social channels.

SOCIAL MEDIA 101How to engage from home to support Army National Hiring Days: Follow and repost content about Army National Hiring Days from the following accounts and sites.(CLICK FOR FULL LINKS BELOW)

WEBPAGES: www.goarmy.com/hiringdays (live on June 8)• www.army.mil• www.tradoc.army.mil

YOUTUBE:• goarmy

• Usarmytradoc

• USArmyRecruitingCommand/

• CadetCommandPAO

FACEBOOK: @USArmyTRADOC

@cadetcommand

@USAREC | @goarmy

INSTAGRAM: @goarmy

HASHTAGS:

#ArmyHiringDays #hiringnow | #joinus #jobsearch | #vacancy #CallToServe

20 20JOIN US!

ARMY NATIONAL HIRING DAYS

Army National Hiring Days additional resources are

available on the PA Portal

JOIN US

June 30 - July 2Army National Hiring Days

FIND OUT MORE

U.S. ARMY COMMUNICATION PLAYBOOK JUNE 2020 5

PEOPLE

ARMY TALENT ALIGNMENT PROCESS (ATAP) • As part of the Department of Defense-wide effort to stop the spread of COVID-19,

the Army has modified its winter move cycle and the corresponding 21-01 Army Talent Alignment Process (ATAP) cycle. It will resume in summer 2021.

• Most officers who were scheduled to move from October 2020 to March 2021 willinstead move in the summer of 2021. However, exceptions will be made for some Officers. See here for more information.

• The health and safety of our Soldiers and their families is one of the Army’s toppriorities, hence this one-time move modification has been implemented.

• Brevet promotions are temporary promotions in which officers of a junior gradecan serve one grade higher, wear the rank, and are paid at the higher grade whenassigned to a critical position.

• Officers will have visibility of brevet positions for which they are eligible in theirArmy Talent Alignment Process (ATAP) marketplace.

• The Brevet Promotion Program is intended to alleviate critical shortages of offi-cers, to better leverage the talents of junior officers, and to incentivize retentionof experienced officers in whom the Army invested education and training.

• Compared to the legacy CSL process, officers selected through the Battalion Commander Assessment Program (BCAP) have demonstrated that they are more physically fit, have higher levels of cognitive ability, communicate better and exhibit fewer counterproductive leadership traits.

• BCAP represents a shift in how the Army selects officers for battalion command.

• It is the largest leadership assessment and leader selection program in the history of the Army.

• In November 2019, the Army announced it would restructure its Warrior Care and Transition Program, now known as the Army Recovery Care Program, with WarriorTransition Battalions reorganized into Soldier Recovery Units.

• A total force solution that reinforces SRU resources is available to all Soldiers withcomplex-case-management needs, regardless of component.

• A revised “single entry criteria” ensures this standard is met, with implementationoriginally scheduled for January 2020 now scheduled for 1 July 2020.

• Non-complex Army Reserve Soldier cases will be managed by SRUs in a separateRemote Medical Management (RM2) program.

• Non-complex Army National Guard Soldier cases will be managed by their compo-nent in the Reserve Component Managed Care (RCMC) program.

OFFICERS IMPACTED 4,000

WINTER MOVE CYCLE

14,000 SUMMER MOVE CYCLE

People are the Army’s greatest strength. The U.S. Army is the best Army in the world because we have the best people in the world.

ATAP

BREVET PROMOTIONS

BCAP RESULTS

RECOVERY CARE

14 SRUS 2,800PROGRAM

CAPACITY

U.S. ARMY COMMUNICATION PLAYBOOK JUNE 20206

ACFT UPDATES

Build Resilience. See Resources on Page 11

Everyone sees us as all armor and infantry and artillery and aviation, which is true, but that’s only 15-20 percent of the Army. A larger portion is the tech, and the help, and the engineers and the logistics. People [don't] realize that.

— MG GEN Frank M. Muth, Commanding General, U.S. Army

ARMY CAREER ENGAGEMENT SATISFACTIONSURVEYLEARN MORE

NEW!

It takes a strong Army family [and] we’re extremely proud of everybody. We’re going to get through this and we’re going to be better than when we started.”

– Michael E. Grinston, Sergeant Major of the Army

ARMY COACHING PROGRAM

• The Army Coaching Program pilot is a non-attributional, Soldier-focused, confidential career-long program which focuses on a Soldier’s self-develop-ment, professional goals, performance and potential.

• Soldiers and coaches are paired at key career milestones to assess how a Soldier is using his or her strengths to identify new opportunities or challenges.

• The Army Coaching Program helps Soldiers meet their personal and professional goals as well as maximize their performance and potential.

• This program is designed to complement traditional mentoring programs, which are an informal, voluntary relationship between two people.

QUALITY OF LIFE

• The Army PCS Move app will provide information on everything from entitlements to claims to help Soldiers, family members and civilians plan their moves.

• The expansion of the Civilian Employment Assignment Tool will provide Nonappropriated Funds employed spouse’s better opportunities as they move with their Soldier or civilian to different installations. The expansion more than triples the number of NAF employees eligible to transfer to a comparable NAF position without a competitive hiring process.

• The Civilian Employment Assignment Tool will provide Nonappropriated Funds employees better opportunities as they move to different installations.

STOP MOVE UPDATE

• Army stop movement is a DOD-mandated order, from March 2020, that pauses the Permanent Change of Station (PCS) moves for Soldiers, Civilians and Family members in an effort to prevent the spread of the Coronavirus.

• The initial 60-day stop move order was extended through 30 June 2020 to protect the health of Soldiers, Civilians and family members.

• The stop move is being reviewed every 15 days for adjustments as needed. After the stop move ends, the Army will review other initiatives and policy changes to improve and streamline the relocation process.

U.S. ARMY COMMUNICATION PLAYBOOK JUNE 2020 7

COVID-19 VACCINES

• DoD components are using 3D printers and additive manufacturing in response to the COVID-19 virus. Army researchers have discovered a way to monitor the performance of 3-D printed parts and predict when parts will need replacement.

• Joint Additive Manufacturing Model Exchange (JAMMEX) is used to access dozens of models for critical items such as face shields and surgical masks.

• This is a joint project between Defense Logistics Agency, National Institutes of Health and military services.

• JAMMEX lets users download and print models from multiple sources through a single system.

The U.S. Army Medical Research and Development Command is conducting research efforts to prevent, detect and treat COVID-19.

• Prevent: The U.S. Army Medical Research and Development Command is supporting a whole of government approach to accelerate development of a COVID-19 vaccine. USAMRDC provides coronavirus expertise, unique laboratory skillsets and facilities, regulatory support, vaccine clinical trial expertise, and a global clinical trial network.

• Detect: Researchers from the Walter Reed Army Institute of Research (WRAIR) and the U.S. Army Medical Research Institute of Infectious Diseases (USAMRIID) are creating a group of tests to include rapid diagnostic confirmation testing, clearance tests, and detection of antibodies to COVID-19 in blood.

• Treat: U.S. Army Medical Materiel Development Activity received FDA approval to proceed with an expanded access investigational new drug treatment protocol for the use of convalescent plasma to provide an additional treatment option for COVID-19 patients with severe to life-threatening disease. The eligible population is all Military Health System beneficiaries and patients treated within a Military Treatment Facility.

• U.S. Army Combat Capabilities Development Command Soldier Center (CCDC) is responding to pandemic demands and creating mask prototypes that conform to DOD and CDC standards.

• The masks are intended for Soldiers in non-medical, public settings. They plan to produce 10,000 masks in the coming weeks.

• CCDC is developing an alternative design of 3D-printed nasal pharyngeal swabs as part of COVID-19 testing requirements. This is in partnership with Harvard University and Beth Israel Deaconess Medical Center.

• CCDC has also redistributed equipment, including personal protective equipment, to communities running short of supplies in the pandemic.

MODERNIZATION

MANUFACTURING

We are adapting how we fight, what we fight with and who we are to ensure we are prepared to meet future operational challenges.

AFC INNOVATION COMBINE (X TECH)

14-15 JULY

LOOKING AHEAD

ARMY MODERNIZATION AND EQUIPPING

CONFERENCE 7-11 AUGUST

ARMY INNOVATION

ERDC RESEARCHERS MODEL COVID-19 FOR THE NATION

U.S. ARMY COMMUNICATION PLAYBOOK JUNE 20208

• We continue to train across the Army despite COVID-19. Units in combat zones re-quire our support to conduct their mission. The Army is ready to respond globally and remains postured to execute our mission.

• We have 58 operational Brigade Combat Teams ready to deploy, backed by a one-million-person Army, deployed in 140 countries worldwide. We are commit-ted to further strengthening our tactical readiness with additional resources and new technologies.

• We are accelerating strategic readiness efforts to make sure the Army can gener-ate the forces that will be employed in concert with our allies and partners across the globe, even in a global COVID-19 environment.

Army Training and Doctrine Command (TRADOC) is adapting training to reduce risks from COVID-19. U.S. Army Cadet Command is adapting the Reserve Officers’ Train-ing Corps and Cadet Summer Training to combat the virus, to include:

• Dispersing Cadet Summer Training Advanced and Basic Camps from Fort Knox to college campuses and postponing from the summer to the fall semester.

• The new approach, called Operation Agile Leader, adjusts most Advanced Camp tasks to on-campus training with rigorous, off-campus, field training exercises under the supervision of a brigade commander.

• Cadets that commission in academic year 2021 will complete a two-week course for tasks that cannot be offered on-campus.

• All students identified to attend the Command and General Staff Officers’ Course (CGSOC) Resident Course at Fort Leavenworth for academic year 2021 will complete the same program of instruction and about two-thirds will transfer to Fort Leavenworth this summer and begin class in September. The remaining students will stay at their current duty station and begin their classes via dis-tance learning in September.

• Students who begin their CGSOC experience at their current duty stations will travel to Fort Leavenworth on Temporary Duty Orders approximately half-way through the course to complete the course with their classmates at Fort Leavenworth.

• All students will be assigned to the Command and General Staff College (CGSC) U.S. Student Detachment throughout the course so that there is no doubt they are full time students.

READINESSWe provide highly trained, disciplined and fit teams with the skills and equipment to meet current operational requirements.

CADET TRAINING

CURRENT STATE

ARMY UNIVERSITY

TRADOC

Getting back to collective training is crucial, but we need to make sure we have

the right measures in place first. It’s not going to be a one-size-fits-all solution.”

— GEN James McConville, Chief of Staff of the Army

U.S. ARMY COMMUNICATION PLAYBOOK JUNE 2020 9

SOLDIER SUPPORT

FY19-21 ACCOMPLISHMENTS AND INVESTMENT PLAN 5

REGULAR ARMY GUARD RESERVE AIRPORT SEAPORT EQUIPMENT STORAGE CONVOY

POLANDNETHERLANDS

ITALY

BELGIUMGERMANY

LITHUANIA

LATVIA

ESTONIA

20,000DEPLOY 1

34

largest force from U.S. to Europe in more than 25 years

2

MOVE

to participate in linked exercises

personnel & equipment

4,000 km

13,000DRAW

pieces of equipment

REDEPLOY back to the U.S.

• Alerted and deployed initial 750-Soldier battalion from 1st Brigade, 82nd Airborne Division to the Middle East in less than 24 hours

• Deployed the rest of the 4,000-Soldier brigade in 7 days

• Deployed 3,000 Soldiers to Saudi Arabia to assure regional partners and deter Iranian aggression

• Deployed 1,300 Soldiers from 2nd Brigade, 1st Armored Division from Texas to Europe in 7 days for a no-notice Emergency Deployment Readiness Exercise

• Deployed units from more than 40 Stateside locations, including Army National Guard armories and Reserve centers, and moved through 21 of 23 strategic seaports

• Conducted 83 brigade-sized operational movements in FY2019 using more than 100 U.S.-flagged vessels; 39,700 rail cars; and 271,000 trucks to move more than 26.3 million square feet of cargo

ENABLING THE ARMY TO BE MORE DYNAMIC . . .

WHILE BUILDING A MORE LETHAL FORCE.

• Upgraded 143 M1 Abrams tanks with better armor, power generation, and fuel efficiency

• Upgraded 82 Stryker vehicles to improve survivability, power generation, and firepower

• Conducted initial fielding of 3,500 Enhanced Night Vision Goggles to Soldiers

• Began upgrading M109 Paladin Howitzers with upgraded electrical systems, providing 50% more power with only 25% more weight

• Soldiers in 22-week Extended Infantry Basic Training have shown significant improvements in physical fitness and rifle marksmanship skills

ENGAGING WITH MORE ALLIES AND PARTNERS WORLDWIDE . . .

GLOBAL DEFENDER EXERCISESDemonstrates the U.S. Army’s ability to quickly deploy a large force to support contingency operations and respond to any crisis.

ARMY STRATEGIC READINESS begins with a responsive force posture, the ability to mobilize and project power into contested environments, and the ability to sustain forces in large-scale combat operations.

NATO

Morocco

Mexico

Canada

PHILIPPINES

CHINA

SOUTHCHINA

SEA

JAPAN

KOREA

ALASKA

GLOBAL DEFENDER EXERCISES

PHILIPPINES

CHINA

SOUTHCHINASEA

THAILAND

JAPAN

KOREA

ALASKA

JUNE IS NATIONAL

SAFETY MONTH

PACIFIC PATHWAYS

• After careful assessment and planning between U.S. Army Europe and the Polish Ministry of Defense, exercise Allied Spirit, a DEFENDER-Europe 20 linked exercise, will take place at Drawsko Pomorskie Training Area, Poland, June 5-19.

• Modified to ensure the safety of Soldiers, the U.S. and Polish bilateral exercise will feature a Polish airborne operation and a U.S.-Polish division-size river crossing with approximately 6,000 U.S. and Polish Soldiers taking part.

• The public will be able to view the river crossing via Facebook Live in mid June.

• Pacific Pathways is an operation that deploys a unit, task organized with enablers, personnel and material in support of security cooperation exercises with ally and partner militaries.

• Pacific Pathways places our most ready forces with our allies and partners for increased presence and duration west of the International Dateline.

• U.S. Army Pacific will conduct a deliberate, scaled approach to resuming Pacific Pathways with special consideration to each nation's health protection measures to keep it citizens and communities safe.

• The trust we build between our militaries through Pacific Pathways is critical to achieving a secure, stable region and ensuring a free and open Indo-Pacific.

Capability Manager for Constructive Simulation is rolling out a new division exercise Training and Review System-based professional development aid package which includes a downloadable mission rehearsal tool and progressive scenarios to continue leader development in the Military Decision Making Process.

• Installations are the Army’s epicenters. The ability to move units starts at power projection platforms — railheads, roads, ports and airfields.

• Development of a comprehensive facilities infrastructure strategy will ensure we have modern power projection platforms, maintaining the Army’s strategic advantage.

• The forward positioning of equipment, munitions and materiel eases requirements for units deploying from the U.S., and reduces costs associated with permanently basing large forces overseas.

• Army Prepositioned Stocks (APS) serve as a strategic deterrent and provide com-batant commanders with the combat equipment required to rapidly respond to any contingency in support of the National Defense Strategy.

• Army leaders can make a difference by becoming personally involved to foster a positive safety and occupational health culture that enables Soldiers, Army Civilians and family members to effectively manage their personal risk.

• Preventable mishaps result in injuries, illnesses and fatalities that impact readiness.

• Leaders can prevent mishaps by focusing on the fundamentals: Leader engage-ments, leader development, training, discipline and standards.

• For more information and resources, see the Bugle Call.

READINESS

NATIONAL SAFETY

DEFENDER EUROPE

U.S. ARMY COMMUNICATION PLAYBOOK JUNE 202010

(MYA)

MEET YOUR ARMY VIRTUALEDUCATIONAL INSPIRATIONAL ENGAGEMENTEXPERIENTIAL

is a HQDA- driven Total

Force outreach initiative

to bridge the civilian military

divide.

Our talented professionals

can offer augmentation to distance learning

through their expertise

in relevant academic fields.

Share positive stories of how

our Soldiers and senior leaders are defending our nation and helping others

in our community.

Seek Center of Influence

events for our senior leaders to participate over a digital environment.

Provide insight into life in the

Army, past and present, through

virtual tours of historical sites,

training, or interviews with

our Soldiers.

ARMY IN SPACE Land forces rely on rapidly deployable, responsive and mobile space capabilities for successful ground combat operations. To succeed in combat, both now and in the future, the Army requires continued investment in space capabilities and their continued integration in warfighting formations. STAND-TO! (View on 6/19/20)

• Space is ingrained into every aspect of Army ground operations – from the weapons we wield to the way our forces maneuver, space plays a crucial role.

• Army space forces, forward stationed in contested areas, are critical to en-abling deterrence, theater sustainment and Multi-Domain Operations.

• As the Army moves toward a MDO-capable force, it requires continued investment in space capabilities, forces and formations to assure our ability to fight and win.

WILDFIRE AND HURRICANE SEASON • Wildfire Season is spring to early summer with DOD providing support to the

National Interagency Fire Center in conducting Wildland Fire Fighting operations.

• The hurricane season in the Atlantic/Gulf of Mexico runs from 1 June through 30 November with peak months occurring between August and October.

• U.S. Army North is working closely with NORTHCOM and FEMA to plan for po-tential federal military responses to natural disasters including hurricanes and wildfires in a COVID environment.

• The Army is ready to respond when called upon and will ensure that we main-tain force health protection measures to take care of our most valuable asset, our Soldiers and Civilians.

READINESS (Continued from page 9)

SPACE

CYBERSPACE

AIR

LAND

MARITIME

MEET YOUR ARMY

U.S. ARMY COMMUNICATION PLAYBOOK JUNE 2020 11

During the month of June, the Army communication enter-prise will focus on Soldiers and their families celebrating Army Heritage Month and the 245th birthday of the Army. Other events and observances that we will use to highlight the narrative will include Army National Hiring Days, PCS Moves, various corps’ anniversaries, and Flag Day. Our communicators will align Army messaging to these events and observances to show what progress is being made and highlight MOS’s for the hiring efforts. Army accounts will also publish content on People, Modernization efforts and Readiness topics to show how the Army is implementing measures to increase Soldier lethality and MDO operations.

Please see back cover for June social media observances.

DIGITAL MEDIA STRATEGY RESILIENCE RESOURCES During the COVID-19 pandemic, Army’s leaders are focused on protecting the force so we can protect the na-tion. The Army is strengthening the resilience of Soldiers, Army Civilians and Families in addition to en- suring their physical health. Resources available through the Army Resilience Directorate (ARD) include information, education and training to enhance the resilience and optimize the performance of Army team members.

RESOURCES:

• 32 Ready and Resilient Performance Centers Army-wide

• ARD Ready and Resilient Resource and Activity Guide

• Tools, tips and trainings provided through communication products including:

• Weekly Resilience in Focus series (subscribe)

• Facebook and Twitter by following @ArmyResilience

• ARD CommunityLink newsletter

• ARD Awareness Materials site, which provides digital downloads of resilience products.

RESOURCES TO USE IN JUNE

ARMY CHAPLAIN CORPSThe Chaplain Corps is committed to investing in people, connecting them in spirit, and cultivating community, physically and virtually, regardless of the operating conditions the Army faces.

• The Chaplain Corps directly supports the Army philosophy of “People First.” The Chaplain Corps is leveraging creative and innovative approaches to positive messaging, counseling, spiritual care and all Religious Support programs, including religious services.

• To comply with social distancing, Army chaplains are available for virtual pastoral counseling. This counseling is conducted with the same compassion and confidentiality with which chaplains conduct in-person pastoral counseling. Chaplains at the Family Life Centers on each garrison have special clinical training to help Soldiers and their families support each other in managing stress. Contact the garrison Family Life Center.

• For 24/7 emergencies, contact the local Emergency Operation Center (EOC) or staff on duty and ask for the on-call chaplain.

Continue to share messages on ways to cope with stress and anxiety associated

with COVID-19. Resources for Soldiers and Families are below and to the right.

Military Crisis Line (U.S.)(800) 273-8255 or

SN 111 PRESS 1Text: 838255

Military Crisis Line (Europe)

00800-1273-8255 or DSN 118

Military Crisis Line (Korea)0808-555-118

or DSN 118

Military Crisis Line (Afghanistan)

Use U.S. number

Psychological Health Center of Excellence(PHCoE) 866-966-1020

24/7 Outreach

Military OneSource 24/7 Support 800-342-9647

RESOURCES FOR DOMESTIC ABUSE SURVIVORS

LEARN WHAT THEARMY EMERGENCY

RELIEF FUND CAN DO FOR YOU

U.S. ARMY COMMUNICATION PLAYBOOK JUNE 202012

JOIN THE CONVERSATION

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PHONE | EMAIL | OCPA TOOLKIT

VISIT THE PA PORTAL

SEND US YOUR COMMENTS

JUNE

2020 Download the U.S. Army 101 ppt slide deck

for use in your Army presentations.

LOOKING AHEAD

4th of July

JULY

1 2 3 45 6 7 8 9 10 11

12 13 14 15 16 17 1819 20 21 22 23 24 2526 27 28 29 30 31

SOCIAL MEDIA OBSERVANCES The following social media observances are for situational awareness only.

June 1 Global Day of ParentsJune 2 Leave The Office Early DayJune 3 World Bicycle DayJune 4 Cheese Lovers DayJune 4 International Day of Innocent Children Victims of AggressionJune 5 World Environment DayJune 5 National Donut DayJune 6 Higher Education DayJune 7 National Cancer Survivor’s DayJune 8 World Oceans DayJune 8 Best Friends DayJune 14 International Children’s DayJune 14 World Blood Donor DayJune 14 National Flag DayJune 17 World Day to Combat Desertification and DroughtJune 19 International Day for the Elimination of Sexual Violence in ConflictJune 20 World Refugee DayJune 20 First Day of SummerJune 21 Father’s DayJune 21 National Selfie DayJune 21 World Music DayJune 21 International Yoga DayJune 23 National Columnists’ DayJune 23 International Widows’ DayJune 25 National Handshake DayJune 26 Take Your Dog to Work DayJune 26 International Day against Drug Abuse and Illicit TraffickingJune 26 United Nations International Day in Support of Victims of TortureJune 27 National Sunglasses DayJune 27 Micro-, Small and Medium-sized Enterprises DayJune 30 Social Media DayJune 30 National Postal Worker Day