EMPOWERINGGovernment

Urban Mobility

& Smart Cities

Brett EmmertonIndustry Solutions Executive Western Canada

WW Government Industry

1.8Millennials prefer cities to small towns

Cities are our most powerful engines of growthWith growth come major challenges

The Issues are complexCities around the world face a number of common challenges due to rapid urbanization

SEVEN TRENDS &

CHALLENGES

DRIVING

URBAN MOBILITY

1 0 1 1 0 1 0 1 1 0 1 0 1 0 1 0 1 0 0 1 0 1 0 1 0 1 0 1 1 0 1 0 1 1 0 1 0 1 0 1 0 1 0 0 1 0 1 0 1 0 1 0 1 0 1 0 0 1 0 0 1 1 1 0 1 0 1 1 0 1 0 0 1 0 1 0 1 1 0 1 0 1 0 1 0 0 1 0 1 0 0 0 1 0 1 1 1 0 1 0 1 0 1 0 1 0 1 0 0 1 0 1 0 0 1 0 1 0 1 1 0 1 1 0 0 1 0 1 0 1

URBANIZATION

30%increase in city density over the

next 15 years, stretching existing

systems as demand rises

CITIZEN

EXPECTATIONS

60% of citizens will have

access to smart devices

and expect self-service,

streamlined experiences

CONNECTED AND

AUTONOMOUS

VEHICLES

75% of cars will be built with the

necessary hardware to connect to

the internet by 2020

Changing mobility landscape

and customer expectations,

regulators confronted with

new players who don’t fit any

existing category

NEW

PLAYERS

BUDGET

PRESSURES

62% of leaders list

budget as a top

barrier to

technology

adoption in the US

TRAFFIC

CONGESTION

106 hours the average time per year an

urban dweller will spend in traffic

jams by 2050 negatively

impacting quality of life

2.5BCars on the

road by 2050

AGING

INFRASTRUCTURE

must to be

maintained and

updated to support

increased utilization

Urban Mobility trends and challenges

Big Data and Open DataMicrosoft has invested in the technologies necessary to help cities and transit agencies capture the data

they need, but also the tools to easily work with that data to give insights that can be actioned

SecurityAchieve a balance of security and citizen empowerment, with effective security controls across

identity, device, data and apps, and infrastructure. Protect data against unauthorized access,

detect attacks and breaches, and respond and adapt to prevent it from happening again

Analytics, Machine Learning, Artificial IntelligenceEnable cities and transit agencies uncover insights and use AI to identify congestion and reroute

traffic, alert citizens to parking options, ensure consistent transit vehicle operation with predictive

maintenance, and develop programs to incentivize transit use

IoT EdgeHelp cities build smart infrastructure by connecting up to billions of IoT-supported devices at the

edge on a secure platform that extends from the silicon to the cloud

Technologies transforming Urban Mobility

Enhance Urban Mobility

Build Smarter Infrastructure

Improve Citizen and Social Care

Strengthen Public Safety

Empowering digital transformation

CREATING

CONNECTED

AND INTELLIGENT

CITIES

Autonomous and

connected Vehicles

Electric Vehicles &

Infrastructure

Mobility-as-a-Service

Smart Parking

Intelligent

Transportation

Systems

Innovations defining the

future of urban mobility

Last Mile Logistics