Urban Farmers

UrbanFarmers AGFresh. Revolution.

GreenTech Amsterdam: “Why growers don’t (won’t) understand urban farming”

June 9, 2015

15.04.2023 UrbanFarmers AG 1

Analogy: The extinction of ice farmers in Germany, 20th century


Disruption: Car companies going electric, going battery, going solar, going energy service, going data


Disruption 1: Food Culture


Disruption 2: Urban Design


Disruption 3: Technology (LED indoor growing)

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UrbanFarmers vision drives the company

20% of fresh produce consumed in the city

could and should come from the city.

• UF creates food production and supply systems in cities

• UF deploys state-of-the-art technology and operations know-how

• UF develops the UrbanFarmers consumer brand15.04.2023 UrbanFarmers AG 7

UF001 LokDepot in Basel


UF core technology: Aquaponics to produce fish and vegetables in integrated system

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water & nutrients

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Vegetarianfish food

Fish farm (AQUAculture)

Very high yield, low resource-intensityand high-quality, sustainable products.

control software

Vegetables grown in water in a greenhouse (hydroPONICS)

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Very positive consumer feedback following sale and consumption of UF produce

Product Quality


“How do you rate the quality of the produce?”

86% of Customers rated the UF product as “very good”

OK.

Product Attributes

“What did you like in particular about the UF product”(number of comments, open question)

Freshness and taste are the most important selling point

Local, sustainable production of fish and vegetables attracted broad support from customers

Good

Very Good

n =120

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CONFIDENTIAL

UF produce fits in consumers' expectation of good taste.

Fres

hness

Good q

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Tast

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Value

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What is important for consumers? What can UF offer? (Taste test)

Neutral

Extremely important

Very important

Somewhat important

High qualityFreshTasty

TransparentResponsible

Freshness

Firmness

Fish tasteOverall liking

Juiciness

5

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UF Tilapia Dorade AH Tilapia

How do you like Tilapia?The majority have positive perceptions towards Tilapia


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14%Neutral

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75% of the respondents like Tilapia

25%61%Positive

Willingness to pay


Fish farmed in Vietnam

ASC certification

12.86 €/kg

(ASC pangasius in AH)

35.49 €/kg

Fish farmed inside your city

UF Aquaponic system

• Comparing to fish produced in Vietnam with ASC certification at the price of 12.86 €/kg, the average willingness to pay of general consumer group is 22.63 €/kg more.

• For some of the target group, price is not of their concern when choosing UF fish.

Conventional Aquaculture UF fish

Pipeline of projects and key accounts proves interest of retailers, growers and real estate

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15.04.2023 UrbanFarmers AG

Prospects Pre-development Development= management discussions,

site selection and qualification

= project, financing options,feasibility, concept

= feasibility confirmed, full or partial financing,

permitting, construction

De Schilde

M-Farm for

Migros mandated UF in April ‘14 to develop and operate Europe’s first supermarket rooftop farm


UF De Schilde is the most spectacular and functional commercial urban agriculture project


Aquaculture system

Show & eventroom and terrace

Roof-top terrace

Greenhouse with mixed vegetable production

Digital signage

Processing and storage

UrbanFarmers AGFor more information, please contact:

Roman Gaus, CEO, +41 79 938 56 93Mark Durno, MD Benelux, +31 6 28 73 55 85

UrbanFarmers AG

Technoparkstrasse 18005 ZürichSwitzerland


UF has track-record of selling into grocery retail and gastronomy channel in Switzerland


Production at UF001 in BaselSale of produce at M-Parc

supermarket

• Full-capacity for 2013 and 2014 pre-sold to Migros and four local restaurants

• Passed all supplier quality audits by Migros and established direct delivery model and process (no DC)

• Fish and vegetables are sold under UF brand with the objective to develop a new ultrafresh, ultralocal category in fresh produce (in addition to organic, conventional and regional)

• Very positive (>85%: very good) consumer feedback re. quality, taste, freshness and overall concept


UF direct-to-store delivery model within 6h of harvesting

Urban Farmers

Presentations & Public Speaking

Transcript of Urban Farmers