ContentsIntroduction...............................................................................................................................................3

Objective....................................................................................................................................................3

List of Needed Secondary Information....................................................................................................3

List of Needed Primary Information........................................................................................................3

Hypothesis..................................................................................................................................................4

What is Urban Bricks Pizza?....................................................................................................................4

Who is the owner/manager of the concept at SFA?................................................................................4

Location & Competition...........................................................................................................................5

How does the ordering process work? When you go through the concept, how do you order? Do you fill out a sheet, how does it work?.....................................................................................................5

How can you pay? Dining Dollars, cash, credit, etc................................................................................6

What are the hours of operation and how do they compare to off campus pizza establishments?.....6

How many different toppings and crusts does Urban Bricks offer?......................................................7

Do they offer any healthier ingredient options for students?.................................................................8

Does having the Urban Bricks Pizza establishment on campus differ from having it in an off campus location?.......................................................................................................................................9

Do they deliver? How does delivery work? What number do you call?................................................9

What day did they open on campus? When was the grand opening?..................................................10

Conclusion:..............................................................................................................................................10

Need for Primary Research....................................................................................................................10

Methodology:...........................................................................................................................................11

Project Costs:...........................................................................................................................................14

Limitations...............................................................................................................................................15

Primary Research Findings....................................................................................................................15

Conclusion:..........................................................................................................................................22

Recommendations................................................................................................................................22

Appendices...............................................................................................................................................24

2

Introduction

Urban Bricks Pizza is a relatively new food chain in the Stephen F. Austin university student

center. They are famously known for allowing customers to create their own pizza with all the

ingredients and makings of the pizza right in front of their customer like it would be in a local

Subway restaurant. The customer can then choose their own ingredients making a special pizza

created in their favor. While most other pizza chains serve already made pizza Urban Bricks

Pizza’s renovated and new approach should attract more customers. Our goal is to find out what

the students at Stephen F. Austin State University think about Urban Bricks Pizza and their

unorthodox method of serving pizza.

Objective

What is the image of Urban Bricks Pizza based on the student body at SFA?

List of Needed Secondary Information

1. What is Urban Bricks Pizza?2. Who is the owner/ manager of the concept at SFA?3. Location & competition4. How does the ordering system work? When you go through the concept, how do you order? Do you fill out a sheet, how does it work?5.  How can you pay? Dining Dollars, cash, credit, etc.6.  What are the hours of operation?7.  How many different toppings and crusts does Urban Bricks offer?8.  Do they offer any healthier options for students?9.  Does having the Urban Bricks Pizza establishment on campus differ from having it in an off campus location?10. Do they deliver? How does delivery work? What number do you call?11. What day did they open on campus? When was the grand opening?

List of Needed Primary Information

3

1. Where does the student usually eat and have they ever eaten at Urban Bricks Pizza before?

2. If a student has not eaten at Urban Bricks Pizza before, why?3. Does the image of Urban Bricks Pizza vary by meal plan, classification, etc.?4. What are some likes/dislikes by the student body at SFA?5. What is the perception of Urban Bricks Pizza to the student body at SFA?

Hypothesis

The student body at SFA enjoys the revamped Urban Brick Pizza and they feel like it brings

more variety to what is already there.

What is Urban Bricks Pizza?

Urban Bricks Pizza is a relatively new Texas-based franchise that focuses on “Making a better

world, one slice at a time…!” (3). Their philosophy focuses on promoting a healthier lifestyle for

their patrons as well as making food easily accessible and deliverable. With franchises spreading

around the state of Texas they also thrive on supporting their local communities, providing

purpose and development within their organizations and making sure that the customers and

employees are well taken care of.

Who is the owner/manager of the concept at SFA?

The owner of the Urban Bricks Pizza here at Stephen F. Austin State University is Ken Mace. He

is also operator of the Urban Bricks Pizza that will be “coming soon” in Houston, TX. A man by

the name of Sammy is the owner of the actual Urban Bricks brand. Sammy launched the first

Urban Bricks Pizza in San Antonio, TX.

4

Location & Competition

Urban Bricks Pizza is currently located in four cities: Austin, San Antonio, San Marcos, and

Nacogdoches. In the current cities they are expanding with multiple “coming soon” phrases to

gain the attention of current patrons and raise awareness of the expansion plans that they have in

store. They are currently seeking out various locations in Houston as well.  Urban Bricks is

striving to open their franchise at locations that vary from entertainment centers, urban

storefronts, mixed-use projects, upscale shopping, colleges and universities, university adjacent

shopping centers, and malls.

The Urban Bricks Pizza at SFA is located on campus in the Baker Patillo Student Center. Their

competition on campus include: Chick-Fil-A, Panda Express, Which Wich, Zoca, Sushic, Marble

Slab Creamery and Great American Cookie Company. Not only do they have to compete with

these food chains, they also have to compete with various food chains off campus such as

McDonald’s, Taco Bell, Raising Cane’s, and many more. With these various food

establishments, the SFASU student body has multiple options to choose from. Urban Bricks

Pizza contains a competitive on-campus advantage because they are the only establishment that

serves both pizzas and salads. Not only that, but Urban Bricks Pizza also delivers as well. The

hours of operation for the current dining establishments vary in closing time between the hours

of five o’clock and nine o’clock. With this being the case Urban Bricks Pizza contained an

advantage over four competing food vendors because of their closing time which is eight

o’clock.

How does the ordering process work? When you go through the concept, how do you order? Do you fill out a sheet, how does it work?

5

When you approach the counter at Urban Bricks Pizza, you are greeted by the workers. They

then proceed to ask you what type of pizza you would like; whether it be a preset pizza or a

build-your-own pizza. If you select a preset pizza, you will then be sent to the end of the counter

where you can pay for your order. If you decide to build your own pizza, they will ask you what

type of dough you prefer for your crust, what sauce you would like, and then proceed to adding

however many toppings you desire. After you have built your own pizza, they will cook it for

you in the brick oven that is visible for the consumer to see. They will lastly ask if there are any

type of sauce drizzles that you may prefer on top of the pizza once it is cooked. That is when you

proceed to the end of the counter to pay for your order. If you select a salad, you will go through

the same process as you would if you were building your own pizza. This ordering process is

similar to Subway’s ordering process in which it is “easy to follow as employees walk customers

through the making of their sandwich, ingredient-by-ingredient.” (10).

How can you pay? Dining Dollars, cash, credit, etc.

Urban Bricks Pizza accepts all forms of payment including SFA Dining Dollars, credit/debit

cards, and cash.

What are the hours of operation and how do they compare to off campus pizza establishments?

Urban Bricks Pizza is open Monday-Friday from 10:30 a.m. -8 p.m. and Saturday-Sunday from

12:00 p.m. -8:00 p.m. The three main pizza establishments neighboring one another within the

Nacogdoches area are Pizza Hut, Dominoes and Hungry Howies. All three of the franchises

nightly closing hours ranges from 11:00 p.m. to midnight (6). If SFASU students, both on and

off campus, were craving a pizza after 8 o’clock then Urban Bricks would be missing out on

6

potential sales. All actual financial numbers would not be known unless financial information

was given to calculate. “Restaurants need to shoulder more expenses to keep the lights on longer

—but the crowds usually aren't that big at odd hours, and customers don't end up spending very

much.” (7) Seeming as longer hours pay not generally produce more revenue Urban Bricks is at

a slight disadvantage due to the “weekend night rush” when students are feeling lazy and do not

feel like going to physically get food.

How many different toppings and crusts does Urban Bricks offer?

Urban Bricks Pizza offers both “build your own pizza” as well as foundation pizzas. The “build

your own” food franchise has taken off and seen great momentum with no signs of slowing down

or stopping. “Perhaps the best indicator that this trend is not going to decline any time soon is

that fact that many of the traditional fast food restaurants have taken notice by revamping their

menus, offering more premium choices, and upgrading the dining environment.” (8) Urban

Bricks achieved all three of these aspects of a booming franchise and was able to offer the

SFASU students better ingredients as well as toppings and ways to combine them. The

foundation pizzas include eight different types that contain the same ingredients regardless of

which establishment the patron attends. Some of these foundation pizzas include the three little

pigs, buffalo chicken, white mushroom and many more. The patrons also have the ability to add

and take away any ingredients that they want if they choose to slightly personalize their pizzas.

With the “build your own pizza” the patron is able to choose from an array of different crusts,

sauces, cheeses, sauce drizzles and multiple toppings that include both meats and vegetables.

Urban Bricks Pizza also carries salads that include a Greek, Caesar, and Almond Banana with

the option to build your own salad as well. With having many options to choose from including

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the “build your own pizza” and personalized salads, it ties into the Urban Brick philosophy to

promote healthier living which is always an amazing idea to have on a college campus.

Do they offer any healthier ingredient options for students?

As stated in their philosophy one of the main priorities of Urban Bricks Pizza is to promote a

healthier living while making healthier food which is a major advantage that they contain.

Compared to other companies Urban Bricks stands out because of the reach available towards

the vegan and vegetarian community. Some of Urban Bricks competition that provide a healthy

alternative including both Chipotle and Subway which have the same process of handling the

order for the consumers, have no problem with displaying their ingredients online for the

consumers to see. Subway does voluntarily provide the information to protect themselves against

any lawsuits and to legitimately inform the consumer on what they are eating. Both

establishments have their nutritional information readily available online for any curious and

health conscious consumer to view (4). Consumers are more likely to respond better when they

are able to get their questions answered. In regards to a fellow pizza establishment in the

Nacogdoches area that delivers and appears to have a good choice of healthy ingredient options

does not display their ingredients on any forum (5). With Papa John’s maintaining their

ingredients as a “secret” it seems as if they may or may not have something to hide which would

not go well with the consumer. Luckily Urban Bricks has any nutritional information available

for the consumer to enjoy which is good in the health conscious society we live in today.

Vegetarian students at SFA can enjoy the large range of vegetarian made toppings for their pizza,

making it easy to create many assortments personalized towards their preferences. Urban Bricks

also offers gluten free crust for students avoiding gluten in their diet.

8

Does having the Urban Bricks Pizza establishment on campus differ from having it in an off campus location?

For the 2014-2015 school year “the Residence Life Department provided housing for

approximately 5,000 students living in 16 residence halls on campus” (2). The students need

access to food even if it becomes later in the day and the remaining food establishments have

closed. According to Sam Oches’ article on QSR Magazine, “Millennial and Gen Z customers

are the Holy Grail for quick-serve brands, and college campuses are ground zero for securing

their lifelong loyalty” (1). The Generation Z demographics seems to thrive on fast food and

faster service. New delivery services such as Munchies Food Delivery have been thriving both

on and off campus. They are a food delivery system in which they deliver food from any and

everywhere in the Nacogdoches area. They deliver food from restaurants that do and do not

deliver which is a plus for those students who prefer to enjoy food from places like Wingstop

Chilis and Whatburger. Not only is the business ran by SFASU students but their hours of

operation are Monday-Sunday from 8 a.m. to midnight. The span of time between opening and

closing is in competition with Urban Bricks because of the easy accessibility and social media

presence (9). There are specific developmental tools that assist in establishing whether or not it

will be a profitable business move to open a dining establishment on a college campus. Those

tools assisted with placing a pizza and salad location in an area where there are many other

dining areas so that there may be no repetition or complacency for the student patrons. The

Urban Bricks Pizza also has the opportunity to indulge in the profits of those who do not live on

campus but may need to satisfy their specific hunger need.

Do they deliver? How does delivery work? What number do you call?

9

Urban Bricks does deliver to on-campus students. Only delivering to places on campus is a big

disadvantage. The new student-run company, Munchies, not only delivers, but they will go out

and get the food “from any restaurant of choice right to your dorm or residence” (12). The

delivery process works by calling in to Urban Bricks, and then placing your order. The phone

number to call to place an order is “(936) 468- PIZA (7492)” (11).

What day did they open on campus? When was the grand opening?

Urban Bricks Pizza made its debut on SFA’s campus on August 31, 2015. The grand opening &

ribbon cutting took place on September 16, 2015.

Conclusion:

Urban Bricks Pizza is a relatively new establishment that follows many of the top food

distributing processes, in regards to the “build-your-own” concept, which has remained a focus

point within the secondary information. Subway and Chipotle are the firms that Urban Bricks

Pizza resembles as far as distribution of pizza within the establishment and freshness of

ingredients. Freshness and variety of ingredients are primary reasons on why Urban Bricks Pizza

has been able to flourish within the upcoming pizza-making industry. If and when there are new

innovations within the “build-your-own” sector of the food industry then Urban Bricks Pizza

should adapt and improve, if necessary.

Need for Primary Research

In order to find our objective, primary research is needed. There is not enough

information to support our objective. We are hoping to find more information about how the

student body at SFA views the newest addition to the Baker Patillo Student Center. We also want

to see if image of Urban Bricks Pizza varies by age, gender, classification. We also want to find

10

out what the students like and dislike about Urban Bricks Pizza, but also see if there are things

that need to be improved. We hope to discover enough information that will support our list of

needed primary information. During our research, we want to find if our research supports our

hypothesis and our objective.

Methodology:

Our objective was to gather opinions of Stephen F. Austin State University students,

ranging from freshman to graduate students on their image of Urban Bricks Pizza. To obtain that

information, we created a research questionnaire which had many different types of questions.

Our market research team administered the questionnaire through personal face-to-face surveys

on the campus of Stephen F. Austin State University. We interviewed people throughout the

campus in the Baker Patillo Student Center, the Ralph W. Steen library, the Austin Building, and

outside of the student’s dorms. Although we attempt to interview fifty-one students, our sample

size consisted of forty-five students who actually participated in the survey. We were able to

achieve an eighty-eight percent response rate with a twelve percent rejection rate.

Field Worker A:

Field Worker A administered 3 questionnaires on Monday, November 16th in the Ralph

W. Steen library. The first survey took place at 1:14pm on the third floor of the library, the

second survey took place at 2:01pm on the third floor of the library, and the third survey took

place at 2:11pm at the entrance of the library. Field Worker A administered 1 questionnaire on

November 18th starting at 4:05pm in the East College Cafeteria. Field Worker A administered 11

questionnaires on December 3rd in the library and at Lumberjack Landing. The first survey took

place at 2:17 in the front of the library, the second took place at 2:23 on the second floor of the

11

library, and the third took place at 2:34 on the third floor of the library. The fourth survey took

place at 3:08pm just outside Lumberjack Landing, the fifth took place at 3:17pm in the front of

Lumberjack Landing, the sixth took place at 3:22pm in the front of Lumberjack Landing, the

seventh took place at 3:30pm inside of Lumberjack Landing on the first floor, and the eighth

took place at 3:45pm inside Lumberjack Landing. Later that night, the ninth survey took place at

8:24pm on the third floor of the library, the tenth took place at 8:30pm on the fourth floor of the

library, and the eleventh took place at 8:38 on the fourth floor of the library. Field Worker A

used random sampling when selecting respondents and had a 71.4% response rate.

Field Worker B:

Field Worker B administered 8 questionnaires on Monday, November 16th in the Baker

Patillo Student Center. The first survey took place at 1:13pm in the Baker Patillo Student Center

by Chick-Fil-A, the second took place at 1:30pm by Chick-Fil-A, the third took place at 1:41pm

by Zoca, the fourth took place at 1:47pm by Panda Express, the fifth took place at 1:52pm by

Which Wich, the sixth took place at 1:57pm by Chick-Fil-A, the seventh took place at 2:04pm by

Chick-Fil-A, and the eighth took place at 2:08pm by Chick-Fil-A. Field Worker B administered

2 questionnaires on Friday, November 20th. The first survey took place at 10:34pm in the Austin

building, and the second took place at 11:00pm in the Baker Patillo Student Center by Chick-Fil-

A. Field Worker B administered 5 questionnaires on Monday, November 23rd in the Baker Patillo

Student Center and the Ralph W. Steen library. The first survey took place at 3:05pm in the

Baker Patillo Student Center by Chick-Fil-A. Later that day, the second survey took place at

7:03pm on the fourth floor of the day, the third took place at 7:09pm on the fourth floor of the

library, the fourth took place at 7:13pm on the fourth floor of the library, and the fifth took place

12

at 7:21pm on the first floor of the library. Field Worker B used random sampling when selecting

respondents and had a 100% response rate.

Field Worker C

Field Worker C administered 5 questionnaires on Tuesday, November 17th in the Baker

Patillo Student Center as well as the Ralph W. Steen Library. The first survey took place at

11:44am in the Baker Patillo Student Center in the Office of Multicultural Affairs, the second

took place took place at 12:01pm by the Starbucks, the third took place at 12:12pm by Starbucks,

the fourth took place on the Baker Patillo Student Center Plaza, and the fifth took place on the

third floor of the library. Field Worker C administered 4 questionnaires on Wednesday,

November 18th in the Ralph W. Steen Library and the E. L. Miller Science Building. The first

survey took place at 11:31am on the second floor of the library, the second took place at

11:56am on the second floor of the library, the third took place at 1:32pm on the second floor of

the science building, and the fourth took place at 1:53pm on the third floor of the science

building. Field Worker C administered one survey on Thursday, November 19th in the Nelson

Rusche College of Business. The single survey took place at 10:45am on the fourth floor of the

college of business. Field Worker C administered one survey on Friday, November 20th in the

James I. Perkins College of Education. The single survey took place at 10:13am on the second

floor of the college of education. Field Worker C administered 3 questionnaires on Monday,

November 23rd in the Nelson Rusche College of Business and the Baker Patillo Student Center.

The first survey took place at 10:25am in Axe Handle Café on the first floor of the student

center, the second took place at 12:30pm by the C-Store on the first floor of the student center,

and the third took place took place at 1:20pm in the computer lab on the third floor of the school

13

of business. Field Worker C administered one survey on Monday, November 30th in the Nelson

Rushce College of Business. The single survey took place at 1:46pm on the fourth floor of the

college of business. Field Worker C used random sampling when selecting respondents and had

a 100% response rate.

Production

Printing $30

Binding $8

Total $38

Administering

Materials (per worker) $5

Total $15

Salary for Three Field Workers

Secondary Research $150 per fieldworker

Questionnaire Development $280 per fieldworker

Administration of Questionnaire $100 per fieldworker

Analysis of questionnaire $650 per fieldworker

Total $3,375

Total Project cost $3,428

Project Costs:

Each field worker worked ten hours, at a wage of fifteen dollars an hour on secondary research.

Each field worker spent twenty hours, at a wage of fourteen dollars an hour on questionnaire development.

14

Each field worker spent five hours, at a wage of twenty dollars an hour on administration of questionnaire.

Each field worker spent twenty five hours, at a wage of twenty-six dollars an hour on analysis of questionnaire.

Limitations

1. Some respondents who had never eaten at Urban Bricks refused to answer questions #4 & #5.

2. Probing did not have an effect for likes/dislikes about Urban Bricks Pizza.3. The time & date the respondents ate there.4. Asking for the respondent’s major did not correlate to the questions we asked them.

Primary Research Findings

Where does the student usually eat and have they ever eaten at Urban Bricks before?

According to our research, we found that more students have eaten at Urban Bricks Pizza

compared to those who have not. This is also shown when looking at the number of students who

have eaten on campus, off campus, or both. In our research, we found out that out of the 45

students we interviewed, 31.1% of the students eat on campus, 40% eat off campus, and 28.9%

eat both. Of these people surveyed, 51.1% of the students have eaten at Urban Bricks Pizza

before.

15

If a student has not eaten at Urban Bricks Pizza before, why?

In our questionnaire, there were two qualifying questions, so only those who have not

eaten at Urban Bricks Pizza were able to answer them. Of the 22 respondents who had never

eaten there, only 5 students did not know why they had never eaten there. The three main

answers from the respondents were preference, price, and time. Some of the respondents stated

that they had not eaten at Urban Bricks because they prefer to eat off campus, it is too expensive,

or they just did not have the time.

16

When we asked the respondents what it would take to get them to eat there, 50% of the

respondents said peer purchasing/samples, specials and promotions, and self-motivation. In some

of the answers we received, the respondents stated that they would eat there if they were given a

free sample of what they have, if there were specials given out every week, and if they actually

found the motivation to actually go there and eat.

Does the image of Urban Bricks Pizza vary by meal plan, classification, etc.?

When trying to find out how the students viewed Urban Bricks Pizza, we asked if they

had a meal plan and what their classification was. We felt that we would be able to get an

understanding on how students perceived Urban Bricks Pizza if we knew this information. In

regards to the students who had meal plans, a vast majority of students who had a meal plan were

freshmen and sophomores while mainly juniors and seniors did not have a meal plan.

17

In reference to the cross tabulation above, we discovered that one of the biggest dislikes

among juniors and seniors was price. While comparing whether the student had a meal plan and

their respective classification we discovered that 60% of juniors, seniors and graduate students

did not have meal plans. In regards to dislikes towards Urban Bricks Pizza, about 75% of the

junior, senior and graduate students disliked price which may impose a slightly negative image

towards the establishment. With those upperclassmen having to, being older, work and provide

for themselves, the prices seem too high and would be preferred by them, to be lowered to

accommodate the student body.

What did you like about Urban Bricks?

18

In order to find out the perception towards Urban Bricks Pizza we asked students what

they did like about the establishment. As you can see above 39.1% of the students surveyed liked

the toppings/ingredients. The specific comments made towards the toppings and ingredients

included both the variety available and freshness/quality. About 34.8% liked the different ways

that were available to personally customize their pizza. 8.7% of students liked the taste of their

pizza, 4.3% liked the speed at which their pizza was processed and 12% of the students found

nothing likeable about Urban Bricks.

What did you dislike about Urban Bricks?

19

34.8%

39.1%

13%

8.7%

4.3%

In order to gain an understanding on the faults of Urban Bricks we asked the students what they

disliked about the establishment. As seen above, 34.8% disliked the price. In regards to price, the

students spoke about the price being too high for college students and expressed interest in

coupons and weekly specials. 21.7% of the students disliked the quality of the pizza which

referred primarily to the crust. The students explained that the crust should be “fluffier” and

better tasting. Process and service tied at 4.3% for dislikes throughout the surveys. Lastly 34.8%

of the students disliked nothing from Urban Bricks Pizza. When surveyed these individuals

stated only positive things about the establishment and were satisfied with what was already

provided.

20

34.8% 34.8%

21.7%

4.3%

4.3%

How likely are students who have previously eaten at Urban Bricks Pizza willing to eat there again?

From the information below, by combining the strongly disagree/disagree values we were able to

find that 20 of the 23 (86.9%) students that have eaten at Urban Bricks Pizza would be likely to

eat there again. 8.7% of the students remained neutral and 4.3% claimed that they would not eat

there again. With the percentage of students that will be likely to return to Urban Bricks Pizza

being at 86.9% this ensures that repeat sales will be possible which is kety to every business.

What is the perception of Urban Bricks Pizza to the student body at SFA

With the information below, we identified 20 out of 23 students (86.9%), with both strongly

disagree/disagree combined, of students who have eaten at Urban Bricks Pizza to like the taste of

the pizzas that were received. 8.7% felt neutral in regards to taste and 4.3% did not like the taste

at all.

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Conclusion:

Urban Bricks Pizza has shown that with revamping an old and outdated establishment there can

be many improvements and likes from the public as well as some dislikes. With the

improvements made at Urban Bricks Pizza the Stephen F. Austin State University student’s

largest likes included the ability to customize the pizza of their choice as well as the variety of

toppings and ingredients that were available to choose from. Some of the strongest dislikes

included the price of the pizza and/or drink and a large percentage of students claimed that they

found nothing wrong with their product. With the following information, we hope that Urban

Bricks Pizza will find the information useful and apply whatever improvements, positive or

negative, to the necessary sector of the establishment.

Recommendations

After researching the image of Urban Bricks pizza by SFA students through detailed

primary and secondary research, we would recommend Urban Bricks and all its stakeholders to

look into more advertisement and promotion of their product. While most people that tried it

seemed to find their food very good, almost half of our respondents have never eaten there, some

haven’t even heard about it. With other competitors such as the widely popular Chick-Fila and

Panda Express right next door Urban Bricks should look to set a strong image of itself to stand

out from its opponents. While people who ate it claimed to of liked it, price was a reoccurring

concern of the students interviewed as they thought it was too high for the average college

student to afford. With all this info promotions, special sales and maybe even samples should be

administered by Urban Bricks in our opinion to entice more students to want to try there pizza

and to get them more notoriety on campus.

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Bibliography

1. Oches, Sam (2013). Fast Food Brands Grow By Opening Restaurants On College Campuses - QSR magazine. Retrieved 8 October 2015, from https://www.qsrmagazine.com/growth/lesson-college-foodservice

2. Sfasu.edu,. (2015). Facility Information | Residence Halls | Residence Life | SFASU . Retrieved 8 October 2015, from http://www.sfasu.edu/reslife/102.asp

3. Urbanbrickspizza.com,. (2015). Urban Brick Pizza | Neapolitan Style Pizza | Artisan Pizza | San Antonio Texas. Retrieved 8 October 2015, from http://urbanbrickspizza.com/phil.php

4. Kallmyer, T. (n.d.). The Healthiest Fast Food Restaurants AND The Not So Healthy. Retrieved December 9, 2015, from https://healthyeater.com/healthiest-fast-food-restaurants

5. Warner, M. (2013, August 14). What Papa John's doesn't want you to know. Retrieved December 9, 2015, from http://www.nydailynews.com/life-style/health/papa-john-doesn-article-1.1427130

6. Google. (n.d.). Retrieved December 9, 2015, from https://www.google.com/#q=pizza delivery hours nacogdoches tx&rflfq=1&tbm=lcl

7. Needleman, S. (2013, April 29). Will Longer Hours Boost Sales? Retrieved December 9, 2015, from http://www.wsj.com/articles/SB10001424127887324445904578286421615513846

8. Ideas, B. (2015, September 10). Sectors in the Franchise Industry That Are Growing Rapidly - Business Opportunities. Retrieved December 9, 2015, from http://www.business-opportunities.biz/2015/09/10/sectors-franchise-industry-growing-rapidly/

9. (n.d.). Retrieved December 9, 2015, from https://twitter.com/munchiessfasu10. The Simplicity of Subway – Siegel + Gale. (n.d.). Retreived from

http://www.siegelgale.com/the-simplicity-of-subway/11. Retail in the Baker Patillo Student Center (- StephenFAustin)

http://sfasu.campusdish.com/Locarions/BakerPatilloStudentCenter.aspx12. https://twitter.com/munchiessfasu

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Appendices

24

Appendix A

25

Questionnaire

Date:_______________________    Time:_______________________Location:__________________________________

Introduction: Hello, my name is ________________ and I am conducting a surveying on how students at SFA perceive Urban Bricks Pizza. To help us better understand the image of Urban Bricks Pizza according to the student body at SFA, would you mind taking a few minutes of your time to answer a few questions?

1. Where do you usually eat on/off campus for breakfast, lunch, and dinner?__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

2. Have you ever heard of Urban Bricks Pizza?

a. Yesb. No

(If the respondent answers “no”, end the survey. If the respondent answers “yes”, continue to question 3.)

3. Have you eaten at Urban Bricks Pizza before? (Please circle Yes or No)

a. Yesb. No

(If the respondent answered “yes” to the following question, please skip to question 6. If the respondent answered “no” to the following question, please answer questions 4 & 5.)

4. Why have you not eaten at Urban Bricks Pizza? (Probe)__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

5. What will it take to get you to eat at Urban Bricks Pizza? (Probe)__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

(After the respondent answers questions 4 & 5, tell the respondent “thank you for your time” and end the interview.)

6. What did you like/dislike about Urban Bricks Pizza?__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

26

7. What is something you would like to see improved at Urban Bricks Pizza?__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

8. Have you heard about Urban Bricks Pizza’s delivery system? (Please circle Yes or No)

a. Yesb. No

(If the respondent answered “no,” please skip to question 12.)

9. Have you used their delivery system?a. Yesb. No

(If the respondent answered yes, please proceed to question 10. If the respondent answered no, please proceed to question 12.)

10. What do you like/dislike about the delivery system?__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

11. What are some suggestions you would offer Urban Bricks Pizza to help improve their delivery system?

__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

I am going to read a few statements. Please say the number on the card that relates closest to your opinions. (Show Card #1) (1 = Strongly Disagree and 5 = Strongly Agree)

12. I am a big fan of building my own pizza.

1 2 3 4 5

13. I am aware of Urban Bricks Pizza’s location in the student center.

1 2 3 4 5

14. Urban Bricks Pizza has a lot of toppings to choose from.

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1 2 3 4 5

15. I did not receive my pizza in a timely manner.

1 2 3 4 5

16. Urban Bricks Pizza is too expensive.

1 2 3 4 5

17. The Pizza at Urban Bricks tastes bad.

1 2 3 4 5

18. If I am currently in the student center, I would eat at Urban Bricks Pizza.

1 2 3 4 5

19. I am not likely to eat at Urban Bricks Pizza again.

1 2 3 4 5

20. I will more than likely refer a friend to Urban Bricks Pizza.

1 2 3 4 5

21. The service at Urban Bricks Pizza is terrible.

1 2 3 4 5

(Now, I am going to ask you a couple of questions about the kind of pizza that you like.)

22. Please list the following toppings you would prefer to have on your pizza:__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

23. What are some toppings(if any) that are currently not available at SFA’s Urban Bricks that you would like to see added:

__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

24. Observe students gender:

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Male Female

25. Do you have a meal plan?

a. Yesb. No

26. Where do you live on campus? Off campus?

______________________________________________________________________________

27. What is your classification?

a. Freshmanb. Sophomorec. Juniord. Seniore. Graduate Student

2. What is your major?

______________________________________________________________________________

Thank you for your time and I appreciate your participation. To verify that the information in this survey is accurate, may I have the following information?

Name:

Email:

Phone Number (Optional):

This concludes the survey. Thank you for your time and have a great day!

Field Worker Verification:

I hereby attest that this is a true and honest interview

______________________________________________Interviewer’s Name______________________________________________Interviewer’s Signature

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Card:

30

12-21) Please say the number on the card that relates closest to your opinions.

Strongly Disagree Strongly Agree

1 2 3 4 5

Appendix B

31

Frequency Tables

32

33

34

35

36

37

38

39

Appendix C

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List of Respondents

Name Email Phone NumberMeagen Reily Meagenriley17@yahoo.com 832-712-3472Cara Jones Jones.Cara15@gmail.com 254-715-8600Marcus Richardson Mrichardson199@gmail.com n/aKyle Sistrunk 13sistrunk@gmail.com n/aMorgan Windham morganw2202@gmail.com n/aDrew Holdridge drewh2011@yahoo.com 214-799-8948Dedrick Walker dwalk326@yahoo.com 832-317-5509Eric Willis willisem@jacks.sfasu.edu n/aCody Demars cdemars17@gmail.com n/aZach Heyward heywardz@jacks.sfasu.edu 214-685-4238Micheal Spurrier mls@cablelynx.com 903-235-9890Ty Ripoll tcripoll@gmail.com 832-405-5555Vanessa Tarver vtarver@gmail.com n/aThomas Guijarro guijarrota@jacks.sfasu.edu n/aKc Joel joelkc@jacks.sfasu.edu n/aJenn Hoffman jennhoff11@yahoo.com n/aKinni Maqee kinni_maqee@yahoo.com n/aAustin Belt austinbelt22@yahoo.com n/aDillon Rodriquez drrod7@yahoo.com n/aAustin Wilkerson wilkersoac@jacks.sfasu.edu n/aJuan Sanchez pablopsn95@gmail.com n/aChristian Davis cricketmikayla@mac.com n/aShelby Dykes Shelby.dykes1@yahoo.com n/aCody Scott codybscott8@gmail.com n/aAlexis davis alexisdavis800@hotmail.com n/aBenjamin Posey poseyb@jacks.sfasu.edu n/aMarcelo Maril marcelomosualdo@gmail.com n/aBraden Foster fosterbnl@jacks.sfasu.edu n/aErasmo Rojero Jr skylimitbiz@gmail.com n/aKelly Werley kelly91@sbcglobal.net n/aAshley Watts miss.ashleyraynea@gmail.com 713-594-0181Joey Gort ljgort2010@gmail.com n/aJames Burns jamesburns112492@gmail.com 832-589-9056Andrew Robinzine robinzineal@jacks.sfasu.edu 817-300-4131James A-Johnson 3babyjames@gmail.com n/aJordan Barrow jordanelizabethbarrow@gmail.com n/aDotwaun Harris dotwaunharris@yahoo.com 832-526-2466James Grayer yamsginc@gmail.com n/aTrevon Caudle tre22rated@yahoo.com 469-261-7275Torin Crowder torin4621@yahoo.com 469-247-7278Sam Roy samjr.0312@gmail.com 832-350-0633Robert Halliman rmhalliman@gmail.com 817-705-9023

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Courtney Mozie courtney.mozie@gmail.com 240-374-2060Demetrick Miller demetrickmiller18@gmail.com 832-865-9606Natasha Hymes nhymes@yahoo.com 469-215-9912

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Appendix D

43