Upskilling Education

UpskillingEducation

Innovation, Education and Investments Department

Critical overviewTourism landmarks, challenges and opportunities

Upski l l ing Educat ion | 2020


of global7%

exportsarrivals reached

in 2019

1.5 billionemployed in tourismare women vs 39%

54% of people

in the broader economy

UNWTO (2020) UNWTO (2019) UNWTO (2019)

1

2

12 World Bank (2019)

Lead contributor for employment and inclusiveness

Landmarks

jobs worldwide 1/10

are in tourism

UNWTO (2019)


2Youth share of totaleconomy employment

and Travel & Tourismemployment, 2017

WTTC/Oxford Economics/Eurostat/Stat ist ics Canada/Bureau of Labour Stat ist ics

Youth employment


Challenges on employment quality

Employment in selectedtourism industries in the

EU, 2018Eurostat , 2019

Skills


2

In all regions, theaccommodation industryemploys many women at thelower levels butvery few in higher management.

Moreover, women’s hourly rateis significantly lower than menacross regions.

UNWTO, 2019

are women

23%of tourism ministers

are women

20,7%of government ministers

UNWTO, 2019

Women employment


Challenges on skills development

Abilities like cooking requiremultiple dimensions of skills.

Eightfold AI (2020)


Most demanded skills

Non-digital Tech-related

Problem solvingAnalytical skillsCritical thinkingCreativityManagement and coordination of peopleEmotional intelligence orcognitive flexibility

Big dataVirtual/Augmented realityInternet of thingsArtificial intelligenceBlockchain

UNWTO, 2019


Emerging roles clustered into the jobs of tomorrow

LinkedIn Economic Graph. In WEF, 2020.


Perceived barriersto the adoption ofnew technologiesFuture of Jobs Survey2020, World EconomicForum (WEF)

Skills


Digital skills amongSpanish professionals

ISDI , 2016

Spain in 201675,3 million ofinternational arrivals

Challenge on skills monitoring

UNWTO, 2020


Opportunities for recoverySkills

Government responsemust consider relevanceof skills for the future ofworkBCG (2020)

Opportunities from youth

Governments must engage withyoung people and deliver theirpriorities for employment.

Young people must co-leadinitiatives to broaden access totraining and jobs.

Employers must invest in youngemployees’ growth to supportsector stability.

With confidence and support,young people will take controlof their own career paths.


Mastercard Foundat ion (2018)


Survey respondents' primarymotivation for pursuing employment

in the sector (N=350) Mastercard Foundat ion

(2018)

Opportunities from youth


Survey respondent's careeraspirations (N=350)

Mastercard Foundat ion (2018)

Online education

Offline education

Added value jobs

Quality assurance

1234

Education ServicesUNWTO



Online education1UNWTO Tourism Online Academyfor scalable training

Offline education2UNWTO Faculty Programme for a global impact

Added Value Jobs3through UNWTO Jobs Factory

Quality Assurance4UNWTO Certifications andEducation Monitoring

Monitoring the implementation of theeducational program of work andmaking recommendations to theSecretary-General

Advancing education with thecommitment of all stakeholders

Governance model

Technical Committee on TourismOnline Education

9 Member States

1 Affiliate Member1 Associate Member

Invited participantsPatronage from the Government of Andorra


Online education1

1.1. UNWTO Tourism Online Academy1.2. UNWTO Acceleration Programme


Academy | 2020

1.1. UNWTO Tourism Online Academy


Launched in 2019, it is the first global online platform forfree access to high-quality education in tourism.

students7000+growth rate418%

March-September (Covid-19)

scholarships1000+

unwto-tourismacademy.ie.edu

Massive Open Online Courses (MOOCs)

With the possibility to get a Certificate by a small contribution.

Online Certificate Programs8 hours in average

40 hours in average

Specialized coursers for technical skills

Vocational training

Top Management training Curated programmes for tourism,

innovation and hospitality managementfor future managers

for operations


Online education journeys

Academy | 2020

1.2. UNWTO Acceleration Programme

The UNWTO Programme to train tourism officials andDestination Management Organizations in innovation and digital transformation for data-driven decisionmaking.

Targeted online programmes Customized per region

In collaboration with

from Nigeria, Kenya and South Africa

officials110+First online edition:September 2020


Offline education2

2.1. Offline training programmes2.2. UNWTO Faculty Programme


Academy | 2020

2.1. Offline training programmes

Tailored-made programmes to be held on specificlocations to advance education.

Offline training

Reports on the future ofEducation I Entrepreneurship I Innovation

2Startup labs3for scaling up entrepreneurs

Exchanges to solve4specific tourism challenges

On-site courses ad workshops with top partnersEducation I Entrepreneurship I Innovation

1


Academy | 2020

2.2. UNWTO Faculty Programme

Introducing a cascade model to effectively magnify theimpact of education all over the world

Faculty Programme


Training the best students in specialized domains tobecome UNWTO Facultymembers per country

The future trainers1 2

UNWTO Faculty memberswill transfer their knowledgein each country with thesupport of the Ministries ofTourism

Spreading knowledge

Added value jobs3

3.1. UNWTO Jobs Factory3.2. UNWTO Jobs of the Future Observatory


Academy | 2020

3.1. UNWTO Jobs Factory

Artificial Intelligence supported platform formatchmaking talents and jobs for recovery


Create job opportunities: Job Market Place to access to the first globaltourism Jobs Bank (demand and offer)

Access to workforce: Matching marketplace for the tourism sector

Talent acquisition: Through Artificial Intelligence technologies

For Member States employees

Citizens will be able to upload their resumesand create profiles for potential jobs

For Member States and Corporates

Looking for talent/ hiring will be able to uploadJob Requisitions

In collaboration with

Academy | 2020

3.2. UNWTO Jobs of the Future Observatory

Monitoring centre to analyze trends and provide insightsthat allow supporting jobs and better decision-making forMember States and corporations

Jobs Observatory


Monitoring current and future skills development,facilitating intelligent labour and market data collectionMachine learning for trends forecasting Current landscaping on jobs Identifying gaps and mismatchesData analysis for data-driven decisionsAnnual report on jobsEnsuring agile response to change in the educationaland training institutions

Quality assurance4


Organize workshops with the private and publicstakeholders to raise awareness on the role of the new Center in Quality assurance

Organize and deliver workshops for thetourism policymakers on Quality in TourismDestination Management and UNWTOCertifications

Training of National Auditors on UNWTOEducation Certifications and carry out therequested audit processes

Based on the International Certificationexperience, develop Quality AssuranceProgrammes

Implement Quality Certification Systems Internationalization: Spread the experience at an international level


Shaping the future of education


A groundbreaking hybrideducational model

Immersive experiences

Offline training

Online education for the future tech-driventourism leaders

Innovation, technology and digitalizationas drivers for skill development

Approach

UpskillingAdded value jobs

Sustainable growth

Contributing to theSustainable

Development Goals


Building together theGlobal Tourism Education

Ecosystem


Boston Consulting Group (BCG). (2020). Governments Must Fix the Skills Mismatch for a Post-COVID World. Available athttps://www.bcg.com/publications/2020/governments-must-fix-skill-mismatch-post-covid

Brandon Hall Group & Eightfold AI. (2020). The Power of Skills: Talent transformation in a Time of Disruption.

Eurostat. (2019). Tourism creates jobs for women and young workers. Available at https://ec.europa.eu/eurostat/web/products-eurostat-news/-/EDN-20190927-1

ISDI. (2016). ISDI Report: Digital Skills Among Spanish Professionals. Available athttps://www.isdi.education/sites/default/files/digital_skills_among_spanish_professionals.pdf

Mastercard Foundation. (2018). 2017–2018 YOUTH THINK TANK REPORT: Harnessing the Potential of Hospitality and Tourism for Young People’s Employment.Available at https://mastercardfdn.org/wp-content/uploads/2018/08/MCF14003-Youth-Think-Tank-2018-Report-vFA-AODA.pdf

World Economic Forum (WEF). 2020. The Future of Jobs Report 2020. Available at https://www.weforum.org/reports/the-future-of-jobs-report-2020

World Tourism Organization (UNWTO). (2019). Tourism Highlights. Available at https://www.e-unwto.org/doi/pdf/10.18111/9789284421152

World Tourism Organization (UNWTO). (2019). UNWTO Global Report on Women in Tourism. Second Edition. Available at https://www.e-unwto.org/doi/book/10.18111/9789284420407

World Tourism Organization (UNWTO). (2020). UNWTO Global Tourism Dashboard - Country Profile - Inbound. Available at https://www.unwto.org/country-profile-inbound-tourism

World Tourism Organization (UNWTO) & Cegos. (2019). The Future of Work and Skills Development in Tourism. From https://www.e-unwto.org/doi/pdf/10.18111/9789284421213

World Travel & Tourism Council (WTTC). (January 2019). Travel & Tourism: Generating jobs for youth. Available at https://wttc.org/Research/Insights

ResourcesUpski l l ing Educat ion | 2020

Upskilling Education

Documents

Transcript of Upskilling Education