UPKAR PRAKASHAN, AGRA–2€¦ · 4. Marri’s Theory Codes : (a) (b) (c) (d) (A) 3 4 1 2 (B) 1 2 4...

UPKAR PRAKASHAN, AGRA–2

ByDr. L. N. Koli

&Prem Koli

Revised Edition

© Publishers

Publishers

UPKAR PRAKASHAN(An ISO 9001 : 2000 Company)

2/11A, Swadeshi Bima Nagar, AGRA–282 002Phone : 4053333, 2530966, 2531101Fax : (0562) 4053330, 4031570E-mail : [email protected], Website : www.upkar.in

Branch Offices :

4845, Ansari Road, Daryaganj,New Delhi—110 002Phone : 011–23251844/66

1-8-1/B, R.R. Complex (Near SundaraiahPark, Adjacent to Manasa Enclave Gate),Bagh Lingampally,Hyderabad—500 044 (A.P.)Phone : 040–66753330

Pirmohani Chowk,Kadamkuan,Patna—800 003Phone : 0612–2673340

28, Chowdhury Lane,Shyam Bazar,Near Metro Station,Kolkata–700004 (W.B.)Mob. No. : 7439359515

● The publishers have taken all possible precautions in publishing this book, yet ifany mistake has crept in, the publishers shall not be responsible for the same.

● This book or any part thereof may not be reproduced in any form byPhotographic, Mechanical, or any other method, for any use, without writtenpermission from the Publishers.

● Only the courts at Agra shall have the jurisdiction for any legal dispute.

ISBN : 978-81-7482-903-0

Price : 455/-(Rs. Four Hundred Fifty Five Only)

Code No. 1653

Printed at : UPKAR PRAKASHAN (Printing Unit) Bye-pass, AGRA

CONTENTS

● Previous Year’s Solved Paper

Unit–1Managerial Economics…………………………………………………………… 3–75● Objective Questions…………………………………………………………… 32

Unit–2Organisational Behaviour………………………………………………………… 76–131● Objective Questions…………………………………………………………… 93

Unit–3Human Resource Management………………………………………………….. 132–203● Objective Questions…………………………………………………………… 160

Unit–4Financial Management…………………………………………………………… 204–268● Objective Questions…………………………………………………………... 232

Unit–5Marketing…………………………………………………………………...…… 269–341● Objective Questions………………………………………………………….. 287

Unit–6Production Management and Operational Research…………………………..… 342–401● Objective Questions………………………………………………………….. 367

Unit–7Advance Statistics and Management Information System………………..…….. 402–489● Objective Questions………………………………………………………….. 451

Unit–8Corporate Strategy………………………………………………………………. 490–567● Objective Questions………………………………………………………….. 518

Unit–9Entrepreneurship………………………………………………………………… 568–620● Objective Questions………………………………………………………….. 577

Unit–10Business Ethics and Management…………………………………………..…… 621–663● Objective Questions…………………………………………………………... 631

SYLLABUS

Unit–IManagerial Economics—Demand Analysis

Production Function

Cost-output relations

Market Structures

Pricing theories

Advertising

Macro-economics

National Income concepts

Infrastructure—Management and Policy

Business Environment

Capital Budgeting

Unit–II

The concept and significance of organisational behaviour—Skills and roles in anorganisation—Classical, Neo-classical and modern theories of organisational structure—Organisational design—Understanding and Managing individual behaviour personality—Perception—Values—Attitudes—Learning—Motivation. Understanding and managing groupbehaviour, Processes—Inter-personal and group dynamics—Communication—Leadership—Managing change—Managing conflicts.

Organisational development.

Unit–III

Concepts and perspectives in HRM; HRM in changing environment.

Human resource planning—Objectives, Process and Techniques.

Job analysis—Job description.

Selecting human resources.

Induction, Training and Development.

Exit Policy and implications.

Performance appraisal and evaluation.

Potential assessment.

Job evaluation.

( vii )

Wage determination.

Industrial Relations and Trade Unions.

Dispute resolution and grievance management.

Labour welfare and social security measures.

Unit–IV

Financial management—Nature and Scope.

Valuation concepts and valuation of securities.

Capital budgeting decisions—Risk analysis.

Capital structure and cost of capital.

Dividend policy—Determinants.

Long-term and short-term financing instruments.

Mergers and Acquisitions.

Unit–V

Marketing environment and Environment scanning; Marketing Information Systems andMarketing research; Understanding consumer and industrial markets; Demand Measurementand Forecasting; Market Segmentation—Targeting and Positioning; Product decisions,Product mix, Product Life Cycle; New product development; Branding and Packaging; Pricingmethods and strategies.

Promotion decisions—Promotion mix; Advertising; Personal selling; Channel manage-ment; Vertical marketing systems; Evaluation and control of marketing effort; Marketing ofservices; Customer relation management; Uses of internet as a marketing medium—otherrelated issues like branding; market development, Advertising and retailing on the net.

New issues in Marketing.

Unit–VI

Role and scope of Production management; Facility location; Layout planning andanalysis; Production planning and control—production process analysis; Demand forecastingfor operations; Determinants of product mix; Production scheduling; Work measurement;Time and motion study; Statistical Quality Control.

Role and scope of Operations Research; Linear Programming; Sensitivity analysis;Duality; Transportation model; Inventory control; Queueing theory; Decision theory; Markovanalysis; PERT/CPM.

Unit–VII

Probability theory; Probability distributions—Binomial, Poisson, Normal and Exponential;Correlation and Regression analysis; Sampling theory; Sampling distributions; Tests ofHypothesis; Large and small samples; t, z, f, Chi-square tests.

( viii )

Use of Computers in Managerial applications; Technology issues and Data processing inOrganizations; Information systems; MIS and Decision making; System analysis and design;Trends in Information Technology; Internet and Internet-based applications.

Unit–VIII

Concept of corporate strategy; Components of strategy formulation; Ansoff’s growthvector; BCG Model; Porter’s generic strategies; Competitor analysis; Strategic dimensionsand group mapping; Industry analysis; Strategies in industry evolution, fragmentation,maturity and decline; Competitive strategy and corporate strategy; Transnationalization ofworld economy; Managing cultural diversity; Global Entry strategies; Globalisation offinancial system and services; Managing international business; Competitive advantage ofnations; RTP and WTO.

Unit–IX

Concepts—Types, Characteristics; Motivation; Competencies and its development;Innovation and Entrepreneurship; Small business—Concepts Government policy forpromotion of small and tiny enterprises; Process of business opportunity identification;Detailed business plan preparation; Managing small enterprises; Planning for growth;Sickness in Small Enterprises; Rehabilitation of sick enterprises; entrepreneurship(organisational entrepreneurship).

Unit–X

Ethics and management system; Ethical issues and analysis in management; Value basedorganisations; Personal framework for ethical choices; Ethical pressure on individual inorganisations; Gender issues; Ecological consciousness; Environmental ethics; Socialresponsibilities of business; Corporate governance and ethics.

Management(Paper – II)

UGC-NET/JRF Exam.(July 2016)

Solved Paper

July 2016

Management(Paper – II)

Note : This Paper contains fifty (50) objectivetype questions of two (2) marks each. All questionsare compulsory.

1. The following is the demand function :

Q = 100 – 5P

What will be the point price elasticity of demandat price ` 10 ?

(A) 2.00 (B) 1.00

(C) 0.85 (D) 0.50

2. The short-run cost function of a firm is as under :

TC = 200 + 5Q + 2Q2

What will be the level of output at which ACand MC will be equal ?

(A) 20 (B) 15

(C) 10 (D) 5

3. Match the items of List-I with the items of List-IIand select the code of correct matching :

List-I

(a) Sales Revenue Maximization

(b) Maximization of a firm’s growth rate

(c) Maximization of Managerial Utility function

(d) Satisficing behaviour model

List-II

1. Williamson’s Model

2. Cyert-March Hypothesis

3. Baumol’s Theory

4. Marri’s Theory

Codes :

(a) (b) (c) (d)

(A) 3 4 1 2

(B) 1 2 4 3

(C) 2 3 1 4

(D) 4 3 2 1

4. Assertion (A) : The perceived risk of operatinga domestic firm in international environment ismuch higher.

Reason (R) : The international environment ismore volatile and the domestic firm generallydoes not have full information about theenvironment.

Codes :

(A ) Both (A) and (R) are correct

(B) Both (A) and (R) are incorrect

(C) (A) is correct while (R) is incorrect

(D) (A) is incorrect while (R) is correct

5. Statements–I. The accept-reject approach isadopted generally when a firm has a largeamount of funds to invest in several projects atthe same time.

II. Both the NPV and the IRR methods ofinvestment appraisal are based on discountedcash flow approach.

(A) Both the statements are correct

(B) Both the statements are incorrect

(C) Statement I is correct while Statement II isincorrect

(D) Statement I is incorrect while Statement IIis correct

6. Which process is used by a person (perceiver)to deal with conflicting message and conflictingdata ?

(A) Halo effect

(B) The process of checking

(C) Perceptual defence

(D) The process of reacting

7. Assertion (A) : The physiological needs areessential for living but they are determined bysocial environment.

4 | UGC-NET Management-II (J-2016)

Reason (R) : These needs may be motivators inbackward countries but in a developed country,these needs are supposed to be satisfied, hence,they may not be considered motivators.

Codes :

(A) Assertion (A) and Reason (R), both arecorrect, but (R) is not right explanation of(A)

(B) Assertion (A) and Reason (R), both arecorrect, and (R) is correct explanation of(A)

(C) Assertion (A) is correct, whereas Reason(R) incorrect

(D) Reason (R) is correct, whereas Assertion(A) is incorrect

8. The basic emphasis of ......... theory of organi-sational design is on flat structure, decentrali-zation and provision of informal organisation.

(A) Neo-classical theory

(B) Modern theroy or systems approach

(C) Matrix organisation theory

(D) Classical theory

9. The result variables as the component ofmathematical model for measuring system’seffectiveness and efficiency in managementscience include–

(A) Measures of performance

(B) Measures of effectiveness

(C) Payoffs and outcomes

(D) All the above

10. Assertion (A) : Reinforcement plays a centralrole in the learning process.

Reason (R) : Reinforcement strengthens theresponse preceding it and induces repetitionsof the response.

(A) Both (A) and (R) are correct

(B) (A) is correct and (R) is the right explanationof (A)

(C) (A) is correct but (R) is incorrect

(D) Both (A) and (R) are incorrect

11. Most job descriptions contain sections thatcover—

(A) Responsibilities and duties

(B) Job summary

(C) Working conditions

(D) All of the above

12. Match the items of List-I with the items ofList - II The items relate to evaluation and follow-up of training process–

List-I

(a) Results (b) Learning

(c) Reaction (d) Behaviour

List-II

1. Document the learner’s immediate responseto the training.

2. Note supervisor’s reactions to learner’sperformance following completion of thetraining.

3. Use feedback devices or pre and post teststo measure learners have actually gained.

4. Determine the level of improvement in jobperformance.

Codes :

(a) (b) (c) (d)

(A) 3 2 1 4

(B) 4 3 1 2

(C) 1 2 3 4

(D) 4 1 3 2

13. Which one of the following processes allowstop management to diagnose the managementstyles of supervisors, identify potential,employee problems, and take corrective actionwith individual supervisors as necessary ?

(A) MBO

(B) Strategic performance appraisal

(C) Organization development

(D) Upward feedback

14. Statements I. In competency or skill-based pay,employees are paid for the range, depth andtypes of skills and knowledge they are capableof using rather than for the job they currentlyhold.

II. Broadbanding results into increase in salarygrades and ranges from 3 or 5 to 10 or more.

UGC-NET Management-II (J-2016) | 5

Codes:

(A) Only Statement I is correct

(B) Only Statement II is correct

(C) Both Statements I and II are correct

(D) Both Statements I and II are incorrect

15. Which one of the following is not a labour lawrelated to wages ?

(A) The Workmen’s Compensation Act, 1923

(B) The Payment of Bonus Act, 1965

(C) The Payment of Wages Act, 1936

(D) The Minimum Wages Act, 1948

16. Match the items of List-I with the items ofList-II :

List-I

(a) Net present value

(b) Payback period

(c) Internal rate of return

(d) Accounting rate of return

List-II

1. Number of years required to recover theoriginal cash outlay invested in a project.

2. It is the rate of return which equates thepresent value of anticipated net cash flowswith the initial outlay.

3. It is found out by dividing the average after-tax profit by the average investment.

4. It is the difference between the presentvalue of cash inflows and present value ofcash outflows.

Codes :

(a) (b) (c) (d)

(A) 4 3 2 1

(B) 3 1 4 2

(C) 3 4 1 2

(D) 4 1 2 3

17. An employee borrowed a 3 year loan of ̀ 10,000at 9% from his employer to buy a motorcycle. Ifemployer requires three equal end-of-yearrepayments, then the annual instalment will be–

(A) ` 3,633 (B) ` 3,951

(C) ` 3,333 (D) ̀ 4,233


List-I

(a) M.M. Hypothesis without taxes

(b) Net operating income approach

(c) M.M. Hypothesis under corporate taxes

(d) Net income approach

List-II

1. The cost of debt and cost of equity areassumed to be independent to the capitalstructure.

2. In the absence of taxes a firm’s market valueand the cost of capital remain invariant tothe capital structure changes.

3. The cost of equity is assumed to increaselinearly with leverage.

4. The value of the firm will increase with debtdue to the deductibility of interest chargesfor tax computations and the value of thelevered firm will be higher than theunlevered firm.

Codes :

(a) (b) (c) (d)

(A) 2 3 4 1

(B) 2 1 4 3

(C) 1 2 3 4

(D) 3 4 1 2

19. Explicit Resale Price Valuation method pre-supposes that an investor keeps the share onlyfor few years and eventually sells the shares.The value of the share, therefore, depends uponwhich of the following ?

(I) The stream of dividends expected duringinvestor’s ownership.

(II) The price expected to be realized wheneverinvestor sells the share.

Codes :

(A) (I) is true, but (II) is false

(B) (I) is false, but (II) is true

(C) Both (I) and (II) are true

(D) Both (I) and (II) are false

20. It is an act of acquiring effective control by onecompany over assets or management of another


company without any combination of com-panies ?

(A) Consolidation

(B) Acquisition

(C) Merger

(D) None of the above

21. Out of the following, identify the key consti-tuents for performance marketing of Holisticmarketing dimensions :

(a) Customers

(b) Brand and Customer equity

(c) Employees

(d) Ethics

(e) Environment

(f) Sales revenue

(g) Financial community

Codes :

(A) (a), (b), (c) and (d) (B) (b), (d), (e) and (f)

(C) (c), (e), (f) and (g) (D) (a), (c), (f) and (g)

22. Which one of the following is a potentialdrawback of multibranding ?

(A) The company’s resources may be spreadover too many brands.

(B) Consumers may become confused aboutthe image of the main brand.

(C) An over-extended brand name might loseits specific meaning for consumers.

(D) Different product features can appeal toconsumers with different buying motives.

23. When a firm improves the quality and increasesthe price of a product in relation to a competitormaking a price reduction, the firm is ............. .

(A) moving its brand into a higher price-valueposition

(B) changing its target market

(C) moving its brand into a less competitiveposition

(D) adversely positioning its product

24. Which one of the following explains “theknowledge and courtesy of employees and theirability to convey trust and confidence?”

(A) Empathy (B) Responsiveness

(C) Reliability (D) Assurance


List-I

(a) Rich-media ads (b) Pop-ups

(c) Interstitials

List-II

1. Online ads that appear between screenchanges on a website, especially while anew screen is loading.

2. Display ads that use eye-catching techni-ques such as float, fly, and snapback.

3. Ads that users can block through the useof applications developed by web browserproviders.

Codes :

(a) (b) (c)

(A) 1 2 3

(B) 2 1 3

(C) 2 3 1

(D) 3 1 2

26. Statements–I. Operation research is theapplication of scientific methods to the studyof alternatives in a problem situation with a viewto providing qualitative basis for arriving at anoptimum solution in terms of goal sought.

II. Operation research is a quantitative com-monsense embracing observation, experimentand reasoning.

Codes :

(A) (I) is correct but (II) is incorrect

(B) Both (I) and (II) are correct

(C) Both (I) and (II) are incorrect

(D) (II) is correct but (I) is incorrect

27. Match the items of List-I with List-II :

List-I List-II

(a) PERT 1. Strategies

(b) CPM 2. Events

(c) Game theory 3. Network

Codes :

(a) (b) (c)

(A) 1 2 3

(B) 2 3 1


(C) 3 2 1

(D) 3 1 2

28. Statements–I. X-chart, np-chart and R-chart arethe techniques used for product control underStatistical Quality Control.

II. Operating characteristic curve helps determinewhether a particular acceptance sampling planmeets both the product’s and the consumer’srisk requirements.




(D) Statement I is incorrect while StatementII correct

29. Statements–I. When there are a large numberof decision variables (more than three) andconstraints, iterative mathematical procedureslike simplex method can be used for product-mix decisions.

II. Monte Carlo is an approach for simulatingthe probability distribution by associating andthen selecting random numbers.




(D) Statement I is incorrect while Statement IIis correct

30. In the context of work study, an element is ratedas 120% and the actual readings (in minutes)are as under :

0.05, 0.06, 0.05, 0.05, 0.05

0.06, 0.06, 0.05, 0.06, 0.06

What is the normal time for the element ?

(A) 0.055 minutes (B) 0.060 minutes

(C) 0.066 minutes (D) 0.052 minutes

31. Which of the following sentences are true ?

(i) The classical approach to probability theoryrequires that the total number of possibleoutcomes be known or calculated and thateach of the outcomes be equally likely.

(ii) A marginal probability is also known asunconditional probability.

(iii) For three independent events, the jointprobability of the three events,

P(ABC) = P(A) × P (B/A) × P(C/AB)

(iv) Two events are mutually exclusive, exhaus-tive and equally likely, the probability ofeither event A or B or both occurring

P(A or B) = P(A) + P(B)

Codes :

(A) (i), (ii), (iii) and (iv) are true

(B) (iii) and (iv) are true

(C) (i), (ii) and (iv) are true

(D) (i) and (iii) are true

32. Match the items of List-I with the items ofList-II and indicate the code of correct matchingin connection with probability distributions :

List-I (Mean and List-II (Probability

standard distributions)

deviations)

(a) , np npq 1. Normal distribution

(b) , 2. Binomial distribution

(c) 0, 1 3. Poisson distribution

Codes :

(a) (b) (c)

(A) 1 2 3

(B) 3 1 2

(C) 3 2 1

(D) 1 3 2

33. A researcher wants to test the significance ofdifferences of the average performance of morethan two sample groups drawn from a normallydistributed population, which one of thefollowing hypothesis-testing tests is appro-priate ?

(A) Chi-square test (B) F-test

(C) z-test (D) t-test

34. Match the items of List–I with the items ofList–II and indicate the code of their correctmatching with regard to correlation andregression analysis :

List-I

(a)y

xyx


(b) (X – X) Y – Y

. . x yn

(c) (X – X) Y – Y

n

(d)21–

n

List-II

1. Convariance between X and Y

2. Standard error of coefficient of correlation

3. Regression coefficient of Y on X variable

4. Karl Pearson’s coefficient of correlation

Codes :

(a) (b) (c) (d)

(A) 1 2 3 4

(B) 2 1 4 3

(C) 3 2 4 1

(D) 3 4 1 2

35. Match the items of List-I with List-II :

List-I

(a) Stock files that are placed in warehouse asa record

(b) Process of managing goods in most sen-sible way

(c) Management information system

(d) Log-in allowed to only internal people

List-II

1. Daily report 2 Intranet

3. Master file 4. Stock control

Codes :

(a) (b) (c) (d)

(A) 3 4 1 2

(B) 4 3 2 1

(C) 3 1 4 2

(D) 1 2 3 4

36. The highly competitive industries, particularlyin the early stage of product life cycle, followwhich one of the following strategies ?

(A) Functional area support strategy

(B) Expansion strategy

(C) Diversification strategy

(D) Downsizing strategy

37. When highly interrelated variables exist or whenit is necessary to choose from several plausiblealternatives, which one of the following shouldthe strategist integrate in decision making ?

(A) Analysis of facts

(B) Intuition

(C) Competitor’s strategy

(D) Global perspective

38. Assertion (A) : In an industrial structure, theacquisition of an existing firm in the industrymight be a better move than starting up a newventure.

Reasoning (R) : There is evidence that internaldevelopment might be preferable to acquisitionbecause of differences between culture andshared valued.

Codes :

(A) Both (A) and (R) are correct and (R) is thecorrect explanation of (A)

(B) Both (A) and (R) are correct, but (R) is notthe right explanation of (A)

(C) (A) is correct, but (R) is not correct

(D) (R) is correct, but (A) is not correct

39. Consider the following statements with refe-rence to Porter’s five forces model of competitiveanalysis :

(a) As rivalry among competing firm intensifies,generally industry profits decline or in fewcases, industry becomes inherently unatt-ractive.

(b) Whenever new firms are allowed to enter aparticular industry, the intensity of competi-tiveness among firms becomes haphazard.

(c) Generally competitive pressures arisingfrom the substitute products decrease asthe relative price of substitute productsdecline.

(d) Bargaining power of suppliers affects theintensity of competition.

Codes :

(A) Statements (a) and (b) are false, others aretrue

(B) Statements (a) and (d) are true, others arefalse


(C) Statements (b), (c) and (d) are true, but (a)is false

(D) All the statements are true

40. Match the items given in List-I with the itemsof List-II :

List-I

(a) Vision (b) Mission

(c) Goals (d) Objectives

List-II

1. General statements of the company’s intent.

2. Desired future position of the company

3. Operationalizing of mission

4. Vivid idealised description of a desiredoutcome

Codes :

(a) (b) (c) (d)

(A) 4 1 2 3

(B) 1 2 3 4

(C) 2 3 1 4

(D) 3 4 2 1

41. Statements I. VED analysis is meant for projectmaximization.

II. Network analysis is independent of planningprocess.

Codes :

(A) (I) is correct but (II) is incorrect

(B) (II) is correct but (I) is incorrect

(C) Both (I) and (II) are correct

(D) Both (I) and (II) are incorrect

42. Match the items of List–I with List–II :

List-I

(a) A promotion assistance for developmentof Khadi

(b) A scheme of fund for registration oftraditional industries

(c) Interest subsidy eligibility for all institu-tions registered under KVIC

List-II

1. SRUTI

2. ISEC

3. MDA

Codes :

(a) (b) (c)

(A) 3 1 2

(B) 3 2 1

(C) 1 3 2

(D) 1 2 3

43. Under the Sick Industrial Companies (SpecialProvisions) Act, 1985, the public sector compa-nies were covered from which year ?

(A) February 1994 (B) January 1990

(C) December 1991 (D) None of these

44. Industrial Reconstruction Bank of India (IRBI)which was reconsitituted into a full fledged allpurpose developmental financial institutionwith effect from March 27, 1997 was renamed as............ .

(A) Small Industrial Development Bank of India

(B) Industrial Investment Bank of India Ltd.

(C) Industrial Finance Corporation of India

(D) Board of Industrial and Financial Recons-truction

45. Non-availability of required project planningcapability is due to ............ .

(A) Poor general management .

(B) Poor professional management

(C) Poor entrepreneurial management

(D) Poor marketing management

46. Statements I. Ethical decision making is a verytough prospect in this ‘dog-eat-dog’ world. Allwill have to fall in and play fair.

II. In this age of liberalisation and globalisation,the old dirty games and ethical conduct will nolonger be accepted.

Codes :

(A) Statement (I) and (II) both are incorrect

(B) Statement (I) and (II) both are correct

(C) Statement (I) correct, (II) incorrect

(D) Statement (I) incorrect, (II) correct

47. The three basic principles of business ethicsare shown by which one of the following ?

(A) Utilitarianism, social commitment andreputation

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UPKAR PRAKASHAN, AGRA–2€¦ · 4. Marri’s Theory Codes : (a) (b) (c) (d) (A) 3 4 1 2 (B) 1 2 4...

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