Updates and New Releases: the Lifeblood of your App
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Updates and New Releases: the Lifeblood of your App
Kristin FitchCo-Founder/CEO
Ziggity Zoom Media
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What do we do?
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Mobile Game Apps
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What will be covered
• Users• Reviews• Social• Cross-Promote• Media• Apple• Changes in iOs/ App Store• Trends
Focusing on iOs/Apple App store
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Why Update your Game App?
• It’s only the beginning
• Long Term Play
• Plan Updates
Challenges after Releasing your Game App
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Users want new features
• Regular updates keep users engaged and increase game usage
• Brings users back
• Creates Anticipation
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Reviews- Downloads- Community
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Updates and Social Sharing
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More Media Coverage
• New Features can create more opportunities to get media coverage
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Use Your App to Promote Your Other Games
• Cross-promote your other games
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Regular Updates & Coverage = Apple Attention
• Most of the top game apps release an update every
month (some bi-monthly)
• Many success stories don’t happen when the game app is first
released but after several updates and big increase downloads or users
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Roll Out Additional Games or Spin-offs
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Changes that happened in iOS 6
• New Release category was removed and Top Grossing was added to the app store
• No comprehensive list in app store (categories) of new apps or new updates
• Only a partial list of newly released apps
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Changes Coming with iOS 7
• Automatic App Updates• New Kids Category in App store• Top Charts goes vertical
again• Built-in Wish list for paid
apps in app store
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Trends from Top Game Apps
• Regularly update game (majority update the game monthly or even bi-monthly)
– with bug fixes, improvements, or new features (levels, challenges, tools, etc)
• Release additional, but related, games or spin-off games
• Cross-promote games• Majority of games are
Freemium– Free to use with in-app
purchases (F2P)
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In Summary…
• More updates, More often• MVG• Seasonality• Tweak Title and keywords regularly• Get Social• Build a Community• User Updates• Release additional games
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In Summary…
Kristin [email protected]
@ziggityzoom @kristinfitch
ZiggityZoom.comZiggityZoomMedia.com