Update - WikiLeaks...Best Buy Co., Inc. Blockbuster Inc. BluFocus Inc. British Sky Broadcasting...

© 2012 DECE, LLC – DECE CONFIDENTIAL

Update5/24/12

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3. In-Market Status: Adoption

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500000

1000000

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2000000

2500000

3000000

3500000

RightsUsersAccounts

As of May 7• Rights: 3.03M• Users: 2.46M• Accts: 2.42M

• Averaging 81K new accounts per week since launch• Past 4 weeks averaging 185K new accounts/week (past 7 days: 114K)• Users per acct = 1.015; Rights per acct = 1.28 (slowly inching up)

Ratio of incremental rights /

incremental accounts

• Since launch – 1.28

• Past month – 1.36• Past week – 1.52


3. In-Market Status: Capabilities illustration

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iTunes/iCloud UltraViolet

PCs and Macsvia the iTunes app

only via multiple companies’ websites and apps

<4M installed base >50M installed base*

Living Room Devices(game consoles, Blu-ray Players, Internet TVs, other)

Apple TV PS3 Philips Sony

Xbox 360 RCA Sylvania

LG Samsung Toshiba

Magnavox Sanyo Vizio

Panasonic Sharp

Only Apple products Apple products**… …AND tens of millions of other devices**

Mobile Devices

iPhone iPhone Android phones from: Tablets from:

iPad iPad HTC Kindle Fire

LG Nook

Motorola Samsung

Samsung Others…

Others…

Where can I use an UltraViolet title I own, vs. an iTunes one? (U.S.)

* Via Vudu apps, as well as Flixster now shipping on some devices (Samsung, Sony) and available to Google TV devices via Android Market** UltraViolet on mobile devices via Retailers’ apps (e.g. Flixster) and/or mobile-optimized HTML5 sites (e.g. Vudu.com for iPad)


UltraViolet at-a-glance – as of 4/24/12

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Blue = new in last month

Territories • US, UK operational; Canada licensing to begin in May for Sept launch; other announcements coming soon

Product &Service Launches

• 6 Content Providers: Fox, Paramount, Sony Pictures, Universal, Warner Bros, and DreamWorks Animation (via Paramount)• 5 Retailer/Streaming Services: Flixster, ParamountMovies.com, UniversalHiDef.com, SonyPictures.com, Vudu• 3 UV buying options: bundle w/ DVD and Blu-ray, full-line EST, in-store Disc-to-Digital conversion• B2B enablement solutions: Akamai, castLabs, CSG, Digital Rapids, Dolby, DTS, Main Concept, Neustar, and Rovi• Include white-label Retailer/LASP functions, DSP, CFF publishing, and UV CFF-compliant Clients• UV on CE : Flixster app on Samsung BD players (also include Rovi “Disc2Digital”); to ship on Panasonic BD, TVs; Vudu has

extended UV to PS3, Xbox 360, and select TVs/BD players from FUNAI (Magnavox, Sylvania), LG, Mitsubishi, Panasonic, Philips, Samsung, SANYO, Sharp, Sony, Toshiba and VIZIO

Content • 4,000+ titles now available: Including 100+ new releases since Oct 2012 with 20+ coming soon; 3,000+ on EST

End-users • Milestone of 2 million accounts surpassed recently (note: this # is DECE Mgt. Committee-confidential)

UV Licensing • 29 companies have licensed 60 UV “Roles” as well as 10 “Partner-Developer” licenses [includes 10 Client Implementers beyond Sony]

News for Implementers

• 1.0.3 specs APPROVED/ADOPTED– these are official spec of record for initial Client Implementations and CFF publishing.• Count-down to CFF Sunrise of CFF: substantial activity on publishing, Retailer/DSP, and Client Implementer paths;

checkpoint April 30• Simplification of end-user experience for account-create, credentials recovery: production implementation planned for June• Compliance Verification Procedures documentation available at: http://cvp.decellc.com

DECE Memb.

• 77 Members: 3 new since March update: AT&T, Kaleidescape, and MyEye Media

PR • Walmart/Vudu launch receiving net-positive coverage in print/Internet and on TV (including from some historically-skeptical outlets)

• Going-forward, increasing focus on consumer-oriented PR (and B2B PR focused on new launches) – proactive updates in late May

Marketing • DECE working with DEG UltraViolet group to operationalize campaigns (social media to start first)• Modest update recently to UVVU.com to focus visitor attention on “where to find”• Walmart/Studios TV advertising began April 24

http://cvp.decellc.com/


DECE Members – 76 companies (“approximately 80” counting subsidiaries with distinct market-facing brands that are involved in UV)

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• Updated: 4/12/12• New Members since last update in

bold

ATT

Adobe Systems, Inc.

Advanced Micro Devices (AMD)

Akamai Technologies, Inc.

Arxan Technologies, Inc.

BBC Worldwide

Best Buy Co., Inc.

Blockbuster Inc.

BluFocus Inc.

British Sky Broadcasting Limited

British Telecommunications plc

CableLabs

Catch Media, Inc.

Cineplex Entertainment L.P.

Cisco Systems, Inc.

Comcast Cable Communications

Cox Communications, Inc.

CSG Media, LLC

Cyberlink Corporation

Dell Marketing, L.P.

Deluxe Digital Media management, Inc.

Deutsche Telekom AG

Digital Rapids

Dolby Laboratories, Inc.

DTS, Inc.

Elemental Technologies

Empathy Lab, LLC

FilmFlex Movies Limited

Fox Entertainment Group, Inc.

Huawei Technologies Co., Ltd.

IBM Corporation

Intel Corporation

Irdeto Access, Inc.

Kaleidescape

Kit Digital

Kudelski SA (Nagravis ion)

LG Electronics Inc.

Liberty Global, Inc.

Lions Gate Films, Inc.

LodgeNet Interactive Corporation

Lovefilm UK Limited

Marvell International Ltd.

Microsoft Corp.

MobiTV

Motorola Mobility, Inc.

MovieLabs

MyEye Media

NCR Corporation

NDS Group Limited

Neustar, Inc.

Nokia Corporation

NVIDIA Corporation

PacketVideo Corporation

Panasonic Intellectual Property Corporation of America

Paramount Pictures Corporation

Philips Electronics North America Corporation

Quick Play Media Inc.

Recording Industry of America Inc.

Red Bee Media Limited

Roadshow Films, Pty Ltd

Rogers Communications Partnership

Rovi

Saffron Media Group Ltd

Samsung Information Systems America, Inc.

SCA IPLA Holdings, Inc. (Sony)

SeaChange

Technicolor

Tesco Stores Ltd.

Testronic Laboratories Inc.

Toshiba America Information Systems, Inc.

Verance Corporation

Verimatrix, Inc.

VeriSign, Inc.

Walmart/Vudu

Warner Bros. Entertainment, Inc.

Widevine Technologies, Inc.

Zoran Corporation


New DECE-Proposed CFF Sunrise Timing (TBC)

B2B ~Oct 15 (or Nov 1 if more

practical)

Full B2C Sunrise

TBC -Mar 1, 2013

Open consumer beta to begin in

Dec 2012


UltraViolet Access on Sony Devices

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SONY Client (Logo’d Devices)• UV Client work in development– code named Taiyou. First deployment will be on tablet and Sony Mobile Xperia phones.

SONY ANNOUNCES ARRIVAL OF ITS 2012 FLAGSHIP BLU-RAY DISC PLAYER WITH DUAL-CORE PROCESSORWhat: Sleek, fast and smart - the new Sony BDP-S790 Blu-ray Disc™ player is now available for consumer pre-order. In addition to Blu-ray Disc, DVD and CD playback, this WiFi® connected flag-ship model supports digital services from Sony Entertainment Network and a variety of other providers, including UltraViolet™ streaming services powered by VUDU. With its built-in 4K upscaling, the BDP-S790 player also delivers superior playback quality from a number of other HD and SD sources – even those in 3D!

Third Party• All 2011 and 2012 Sony BD players and BD Home Theater systems can access UV locker

content via Vudu• PS3 can access UV locker content via Vudu• Sony Tablets and Walkman devices powered by Android can access UV locker content via

Flixster and/or Vudu


Appendix

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Walmart/Vudu Screens

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Walmart/Vudu UltraViolet Launch

• Walmart launched their UltraViolet service powered by Vudu on April 16

• Consumers now have 3 ways to acquire UltraViolet titles

– Blu-ray and DVD discs bundled with UltraViolet eCopy – (mainly new releases titles)

– Buy UltraViolet digital titles from the Vudu store - (new release and catalog titles – over 1500 SPE titles)

– Exclusive in-store disc to digital conversions at Walmart stores - (mainly catalog titles)

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Update - WikiLeaks...Best Buy Co., Inc. Blockbuster Inc. BluFocus Inc. British Sky Broadcasting...

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