UPDATE WALLOON TOURISM
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Transcript of UPDATE WALLOON TOURISM
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UPDATEWALLOON TOURISM
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Account won in 2002 !
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Reminder of the Objectives :
Position Walloon tourism in its international context. Create a touristic image of Wallonia.
Attract tourists from Belgium and bordering regions (France / Netherlands / UK / Germany).
Motivate people working in the touristic sector.
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FIRST YEAR (2002)
Inserts and ads in newspapers and magazines.
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Some POS and merchandising material
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SECOND YEAR (2003)
New shootings !
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New ads for the UK
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Postering on buses in Paris
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Living in a castle ? Go to Wallonia in Belgium !
Wallonia. Enjoy a warm-hearted welcome.
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Have a picnic ? Go to Wallonia in Belgium !
Wallonia. Enjoy a warm-hearted welcome.
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Spend a happy life ? Go to Wallonia in Belgium !
Wallonia. Enjoy a warm-hearted welcome.
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For Belgium, the Netherlands, and the Northof France – a new TV commercial
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A market research (post test) concluded thatthe campaign was well accepted. The results were
also oustanding.
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That’s why FAST/ICOM is again in chargeof this campaign.
Their mission – to continue the campaign in 2004 !
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Countries concernedby the campaign:
France (KRBO)The Netherlands (WPC)
Germany (107°) Belgium (Fast)
Total budget : 2.500.000 € (VAT.Incl.)
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New shootings/scenes are planned,to have at our disposal a series of 20 sec.
TV commercials( based on the same concept).
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Opportunity !
September 23d the agency is presenting a communication plan to promote the tourist products of
3 Walloon provinces.
Budget : 2.000.000 € (VAT.Incl.)
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Direct response campaign(presenting the possibility to subscribe to short stays).
Recommended media :TV / radio / inserts (magazines) in order to obtain documentation and to subscribe to packages via
telephone or internet.