Update – March 2008
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Transcript of Update – March 2008
Update – March 2008
Girls Get ITOur Vision - To Educate and Empower young women in the state of Florida to Explore careers in Science, Technology, Engineering and Math (STEM)
Year 1Goal: Educate young women on careers in
Information Technology (IT)
Impact:
Year 2Goal: Explore opportunities for girls to
participate in the Cisco Networking Academy Program
Impact:
Year 3Goal: Track the percentage of females in pilotsites and increase participation and competition(baseline data)Build a sustainable and scaleable model forrecruitment and retention of females in IT
Impact:
Q1 06 Promo Items/Tool Kits
$2,000
Q2 06Q3 06 Training $2,000Q4 06 Promo Items $2,000
Q1 07 Printing/Catering $6,000Q2 07Q3 07 Logo and Printing
of Posters $2,000
Q1 08 MOSI Conference Support
$550.00
Q2 08 Miami/Jax Events (catering)
$375 & $375
Funding – anything else to add?
Marketing Resources• Award winning Marketing campaign
• Created Media Campaign• 3,000 Posters – distributed 3,000; distributed to x
guidance counselors• Toolkits - Developed x and delivered x
Online Resources (E Newsletter) – 2,400 members subscribe
Partners - Academies•Florida Community College in Jacksonville
•Miami Dade Public Schools
•Seminole Community College - NEW!
•Tallahassee Community College - NEW
Activities to Date – Miami Dade Public schools
November 19, 2007 – Miami Central Senior High School IT Women Event – 200 students November 30, 2007 – John A. Ferguson Senior High SchoolGirls Get IT – In House Luncheon with Role Models
Impact: 27 females who attended have signed up for Web Design, CCNA (3) and Digital Design
December 18, 2007 - Felix Varela Senior High School Girls Get IT - In House Luncheon with Roles Models
February 20, 2008 - Mast AcademyEngineering Symposium
April 25 2008 – Competition Event
Summer 2008 – Robotics Symposium Youth Competition winners
IMPACT?? % of females
Activities to Date – FCCJ 10/06 Girls Get IT Kick off 40 students4/07 Seven mentoring sessions 145 students6/07 CIS Summer Camp 16 students7/07 CIS Summer Camp 19 students10/07 Girls GET IT Kickoff 79 students
What impact?? - scanned questionnaires from Terri Staten
Example: 250 girls attended.. 30% are interested in IT
% Girls now interested in IT…. Cisco.. Other??
What’s Next 2008 and Beyond?
Partners – Exposure • Cisco Systems, Inc.
• National Science Foundation – NGCP
• Florida Department of Education
• Florida Community Colleges and Universities
• Private Businesses (Apple, IBM, Raytheon)
• State and Federal Govt. (Space Florida, NASA, AWI)
• Chambers of Commerce
• CROP – College Reach Out Program
• FL Virtual High School
• Florida IT Board
• Florida Newspapers & Periodicals (e.g. Florida Trend Magazine)
Current Metrics & Measures of Success• Grants Submitted (CY07 submitted 4 – NSF, Space
Florida, FSU, FLDOE)• Grants Received – Leah.. Please fill in.. $$$
amount??? • Newspaper Coverage – Miami Herald, Tallahassee
Democrat – this one did.. • Invitations to speak, write articles, present at state
functions • New Franchises in Key Media Markets – 2 this year, 1
pending (Miami-Dade, Tampa, Brevard pending)• New Partners (business & community based
organizations)• New Events – 4 by End of FY08How did this impact the Academy Program? If not, we
will delete
BrandingProduce a cool branded campaign to get girls’ attention, drive them to the Web site, get them hooked. Partner with school guidance counselors to promote the Web site and special GGIT initiatives through posters, brochures, other collateral.
Won 3 ADDY Awards in March 08 for promo materials.