REALTOR.com® Update: REALTOR.com® Changes, a New AndroidTM App,

and Tools to Help Get Recommendations

July 2012

Our goals are simple: REALTOR.com® wants to be the best consumer real estate destination on all platforms, including mobile and the web.

Over the coming weeks and months, we’re going to be trying a variety of new things on REALTOR.com® - all designed to simplify our site and make it easier to use.

It all starts with what consumers want, and they told us they wanted a site that was simpler, easier to navigate, and easier to use.

So that’s what we’re setting out to do – we’ll be trying and testing new things as part of an iterative process; much of what we’re testing will be done in phases and increments, and we’re going to be keeping a close watch on what works and what doesn’t. We’re doing this to ensure that our products and services always delight our consumers, and deliver for our customers and partners.

And it’s all starting with our homepage.

It’s important that we do this.

REALTOR.com® is synonymous with REALTORS®, and as we strengthen our site and our engagement, we also strengthen the REALTOR® brand and how consumers perceive and engage with REALTORS®.

And as our audience grows, it allows us to increase the share of voice for brokers and agents connecting them with more buyers and sellers, and building their brand exposure.

Our process will be gradual; initially only a small set of our users will see the enhancements.

If you see a site that looks a bit different, congratulations. You’re one of the folks that gets to see our work in progress.

To read more about all the changes, visit:

http://rltr.cm/2ie3

Changes Coming to REALTOR.com® Helping Further the Mission of Connecting Consumers with Local Brokers & Agents

2

REALTOR.com® Android™ App PowersUp With All-New UpgradesMore intuitive search and more property types to look for

3

A couple months ago, we brought some powerful new upgrades to the suite of REALTOR.com® mobile apps for Apple iOS devices, and now, we’re bringing a robust new set of features to the REALTOR.com® app for Android.

Here are some of the exciting new features for consumers:

• Redesigned Home Screen. The home screen has been totally redesigned with a tiled layout that’s more intuitive and lets consumers get to what they need faster with speedy one-touch search.

• Search SOLD Listings. Available FRESH from the MLS in 80 markets nationwide (and growing), the REALTOR.com® Android app now delivers consumers REAL sold listings in their market.

• Search Foreclosures and Price Reduced Listings. The REALTOR.com® Android app already had the best data, and now, it has even more powerful search tools. In addition to SOLD listings, consumers can now search Foreclosures and Price Reductions with the app.

Here’s what’s new for agents:

•HyperSocial™AgentProfiles.HyperSocial™ integration is now part of the REALTOR.com® Android app, and now, consumers can see exactly how they’re connected to an agent through their mutual social graphs. Janet from the coffee shop a mutual friend? Consumers will see it right on an agent’s profile, and this intersection of mutual friends can help build relationships before the first conversation takes place. Plus, HyperSocial™ tools let agents display recommendations from satisfied clients, so not only will consumers know exactly how they’re connected to an agent, they’ll also see what a great job the agent does.

Get the FREE Tools Here. (www.socialbios.com/create)

Download the NEW REALTOR.com® Android App at:

www.realtor.com/mobile

HyperSocial™ Tools on REALTOR.com®

Online Recommendations Done Right

4

The NEW HyperSocialTM tools on REALTOR.com® help agents get recommendations from their past clients and share them on REALTOR.com®, the REALTOR.com® mobile apps, and major sites like Facebook and Twitter.

Plus, these free tools help consumers see exactly how they’re connected to an agent so they can start building a relationship before having the first conversation.

It’s what’s worked for years in real estate – relationships and relationship-building – and FINALLY - it’s being applied properly online.

• Agents can share success stories on REALTOR.com®

& the full suite of mobile apps for iPhone®, iPad®,

Android™ and Windows Mobile.

• Agents can get connected with more consumers

by sharing recommendations on Facebook, LinkedIn®,

Twitter & all the major Social Media sites.

• Agents can build strong relationships on REALTOR.com®

and the REALTOR.com® mobile apps by showing consumers

exactly how they’re connected to one another through

mutual friends and acquaintances.

Sign up for a FREE account today by visiting:

www.socialbios.com/create

Watch the video about how HyperSocialTM Tools work:

rltr.cm/1058

Accurate Data, Always.Direct feeds from 864+ MLSs, and most listingsupdated every 15 minutes.

Real Prices, from REAL Professionals.Homes for sale show real prices established betweenseller and broker, not a mechanized “estimate.”

No FSBOs.REALTOR.com® DOES NOT allow FSBO Listings.

REALTOR.com® Sustains Itself.

We don’t use NAR dues to operate and maintainthe site. Never have, never will.

© 2012 Move Sales, Inc. All rights reserved. RDC_Update_JULY_WEB_071912_ca_f

Accurate Data, Always.REALTOR.com has direct feeds from 864+ MLSs, and most listings updated every 15 minutes.

Real Prices, from REAL Professionals.Homes for sale show real prices established betweenseller and broker, not a mechanized “estimate.”

No FSBOs.REALTOR.com® DOES NOT allow FSBO Listings.

REALTOR.com® Sustains Itself.

We don’t use NAR dues to operate and maintain the site. Never have, never will.